
Click
The science of magical connections
Categories
Business, Nonfiction, Self Help, Psychology, Science, Communication, Leadership, Relationships, Audiobook, Sociology
Content Type
Book
Binding
Hardcover
Year
2010
Publisher
Crown Business
Language
English
ASIN
0385529058
ISBN
0385529058
ISBN13
9780385529051
File Download
PDF | EPUB
Click Plot Summary
Introduction
The lecture hall fell silent as Professor Brafman posed a simple yet profound question: "When was the last time you felt an instant connection with someone?" Students exchanged glances, some smiling at private memories. A young woman in the front row raised her hand. "Last summer at a music festival," she said, "I met someone while waiting in line for coffee. We talked for barely twenty minutes, but somehow it felt like we'd known each other for years." Several students nodded in recognition of that peculiar yet universal experience. We've all experienced those magical moments when we "click" with another person or become fully absorbed in an activity. These moments feel special - when conversation flows effortlessly, when time seems to disappear, when we feel truly seen and understood. Yet despite how meaningful these experiences are, they often seem random and unpredictable. What actually happens during these moments of connection? What invisible forces bring people together in such powerful ways? This book explores the science behind these magical moments of connection, revealing that what might seem like chance encounters are actually governed by recognizable patterns and principles. By understanding these dynamics, we can learn to create more opportunities for meaningful connections in our lives, rather than leaving them to serendipity.
Chapter 1: Magic in the Making: The Phenomenon of Instant Connection
Sitting by the pool at a Pasadena hotel, Paul was about to do something impulsive, even by his standards. He had only met Nadia two days earlier, yet their conversation flowed with remarkable ease. They discussed everything from world travel to philosophy, completing each other's sentences and sharing personal stories as if they'd known each other for years. An observer might have assumed they were old friends rather than two professionals who had met at a business meeting to discuss a $15 billion nuclear facility cleanup project. Paul, a former special forces officer with natural leadership qualities, had been instantly drawn to Nadia when she joined his team. Their connection began unusually - with a disagreement about Plato and Aristotle during a strategy session. Rather than creating distance, this intellectual spark ignited something powerful between them. After just three evenings of conversation, Paul looked at Nadia and asked, "What would you say if I told you that I loved you and wanted to marry you?" Nadia retorted, "Is that a hypothetical or is that an offer?" Paul replied, "Let's see what tomorrow brings." This extraordinary connection isn't limited to romantic relationships. Jim West and Gerhard Sessler, two physicists who met at Bell Laboratories in 1959, experienced a similar immediate bond. Despite their different backgrounds - Jim was an African American from Virginia, while Gerhard had grown up in pre-World War II Germany - they clicked instantly. Their conversations about physics and life flowed with remarkable intensity, eventually leading to one of history's greatest breakthroughs in acoustics: the invention of the modern microphone. When researchers studied the neurological basis of these connections, they discovered something remarkable. Brain scans of people who reported being "madly in love" showed extraordinary activity in the regions responsible for dopamine absorption - similar to what happens under the influence of certain drugs. This chemical reward creates a powerful euphoria that makes us feel fully alive and engaged. Conversely, feeling socially disconnected activates the same brain regions associated with physical pain. What makes these instant connections so powerful is that they permanently alter the fundamental nature of our relationships. A study of married couples in the Netherlands found that those who had clicked and fallen headlong in love maintained the same level of passion decades later as couples who had taken more traditional paths to marriage. The magic of quick-set intimacy continues to define the relationship even years later, creating a connection that elevates our abilities and brings out our best selves.
Chapter 2: Vulnerability: When Openness Creates Chemistry
Police officer Greg Sancier raced through traffic, keenly aware that every minute mattered. A man had broken into a house in San Jose, California, and was holding the inhabitants hostage at gunpoint. It was Sancier's job to ensure everyone got out alive. The hostage taker, Ed Jones, was a "three-striker" - already convicted of two violent felonies and facing a mandatory life sentence if charged with a third. Jones knew this too: "He wasn't going to go to prison without killing himself or killing someone else," Sancier recalled later. Despite the tactical skills and firepower at the officers' disposal, the only way to guarantee everyone's safety was to convince Jones to surrender peacefully. To do that, Sancier needed to form a connection quickly. As the tense negotiation stretched into the night, Jones remained hostile: "Screw you! I'm going to kill everybody in here. If you're going to come in here and get me, I know you're going to kill me." Rather than responding with aggression, Sancier took a surprising approach. "Once I went through a tough situation myself," he said, opening up. "Not like yours—but I remember, like when my mother died." Jones couldn't help responding: "Your mother died?" At that moment, Sancier knew he'd made a breakthrough. "So—bam—now we're connected on that human level," he recalled. Over the course of the evening, Jones slowly began to trust Sancier. Eventually, Jones surrendered and even gave Sancier a hug. This vulnerability approach isn't just for crisis negotiators. At Stanford Business School, the most popular course is nicknamed "Touchy-Feely." In these small groups, students learn to open up emotionally to each other. The real breakthrough often comes when someone shares a deeply personal story - perhaps about losing a fiancé, struggling with an eating disorder, or battling cancer. By making themselves vulnerable, they create trust that leads others to reciprocate with their own revelations. Research confirms the power of this approach. Psychologist Art Aron paired strangers and gave them increasingly personal questions to discuss over forty-five minutes. Those who progressed to deeply revealing topics formed bonds so strong that the intensity of their connection was rated as closer than the closest relationship in the lives of 30 percent of comparable students. Some pairs continued spending time together even outside the experiment, and one couple eventually married. The science behind vulnerability reveals something fascinating: when we allow ourselves to be vulnerable, we create a reciprocal effect where others become more open in return. This tendency is so hardwired that Harvard researchers found it works even with computers. When programmed to "self-disclose" information before asking questions, computers elicited significantly more candid responses from participants, who later described the computers as more likable and friendly. Vulnerability accelerates connection by creating a bridge between people, transforming ordinary interactions into opportunities for meaningful intimacy. By risking emotional exposure, we signal our trust and invite others to join us in a deeper relationship, moving from transactional exchanges to the realm of genuine connection.
Chapter 3: The Proximity Effect: How Physical Space Shapes Relationships
For decades, the Florida Gators basketball team had struggled to make its mark in collegiate basketball. Year after year, despite committed players and a well-funded program, they failed to capture a national title. Then something unexpected changed their fortunes. Four sophomore players - Corey Brewer, Taurean Green, Al Horford, and Joakim Noah - had been randomly assigned by the housing office to live together in the Springs Residential Complex the previous year. Despite their diverse backgrounds and personalities, they "clicked immediately," calling themselves the "oh-fours" to mark the year they started at the university. During their sophomore year, when the varsity players left for the NBA, these roommates got their chance to play together. On the court, they communicated well, played unselfishly, and were uncannily attuned to each other's strengths. Their connection led Florida to win its first NCAA basketball championship, beating UCLA 73-57. Even more remarkably, all four players turned down lucrative NBA offers to stay together for another year, leading to a second consecutive championship. The magic they experienced playing together was something they couldn't walk away from. This powerful effect of physical proximity has been documented across many contexts. In a Maryland police academy, sociologist Mady Wechsler Segal discovered that when cadets listed which classmates they had formed close relationships with, 90 percent named the individual they sat right next to. Neither religious affiliation, age, marital status, ethnic background, hobbies, nor group memberships predicted friendship formation as accurately as simple seating arrangement. The impact of proximity follows what researchers call exponential attraction: the likelihood of clicking with someone increases exponentially the closer we are physically. A study of MIT dormitories found that students were 40 percent likely to become friends with neighbors living just nineteen feet away. But move just another door down the hall (thirty-eight feet), and the likelihood dropped by half. Another door further (fifty-seven feet), and it dropped by half again. Even in professional settings where intellectual compatibility should matter most, proximity dominates. Bell Communications Research studied five hundred scientists and found they were twenty-five times more likely to collaborate with someone on the same corridor than with someone on a different floor - even when controlling for departmental similarity. What makes proximity so powerful is the opportunity for spontaneous communication - those unplanned, ordinary exchanges that occur when people interact serendipitously. Researchers who studied corporate meetings found that seemingly trivial pre-meeting conversations created social bonds that facilitated better work relationships. Even passive contacts - seeing someone regularly without interacting - increase attraction. In one study, women who merely attended class sessions without speaking to anyone were rated as more attractive and likable by other students, even though the students couldn't consciously recall seeing them. The science of proximity reveals something crucial about human connection: those last few feet between people matter tremendously. In our increasingly virtual world, this research suggests we might be missing critical opportunities for connection by substituting emails for in-person conversations or video calls for face-to-face meetings. Physical presence creates a social glue that cannot be replicated digitally.
Chapter 4: Resonance: Finding Flow and Presence in Connection
Mike Welch was preparing to take the stage in front of an audience that was, if not outright hostile, certainly less than welcoming. As a stand-up comedian, Welch knew that the first few minutes were critical for establishing rapport. But his introduction went horribly wrong when the master of ceremonies announced: "All right, everybody, I'm glad you listen to our radio station. We've got some kind of comedian, but I forget his name. Let's bring him on." Welch knew he had to turn the audience around quickly or face disaster. In those crucial moments, Welch made a bold move. "Let's do this introduction over again," he told the audience. He then proceeded to introduce himself with the gusto and exaggerated praise he thought he deserved. Rather than falling flat, this approach transformed the performance. "It was incredible," he recalled. "I was beginning to feel on top of my game; I just knew what to do next." After the show, audience members approached him for autographs, saying, "I didn't realize you'd be that funny." What Welch experienced was a state psychologists call resonance - a combination of flow and presence. Flow occurs when we're completely immersed in what we're doing and performing at our peak. Race car driver Mario Andretti described this sensation while recounting his 1978 Grand Prix victory: "The car is talking back to you... everything is just right." Flow requires both mastery of a task and an adequate challenge - Andretti had spent years perfecting his driving skills and was competing against one of the world's best racers. But resonance also requires presence - being fully engaged with those around you. Nurse Jill Anderson demonstrated this at Saint Alphonsus Regional Medical Center when caring for a gravely ill cardiac patient. Rather than focusing only on his chart, she sat beside him, held his hand, and asked if he was afraid. This simple act of presence led the patient to confide fears he'd never shared before: "I'm afraid that I'm dying. That is all I've been thinking about for the last six months." The power of resonance extends beyond the person experiencing it - it's contagious. When chef Lidia Bastianich hosts her cooking shows on PBS, viewers feel drawn into her world. She was surprised to learn that autistic children, who typically struggle to connect with others, would sit spellbound watching her programs. When she invited some to watch her cook in person, one shy boy eventually approached her for a hug, bringing tears to his mother's eyes. Neuroscientists have discovered that this contagious quality stems from mirror neurons - brain cells that activate both when we perform an action and when we observe someone else performing it. When we see someone in a state of resonance, our own neurons fire as if we were experiencing it ourselves. Fred Berner, executive producer of Law & Order, witnessed this phenomenon during an audition when actor Linus Roache transformed a monologue that the casting team had heard dozens of times: "There was something special, almost transcendent; you could feel it. It just clicked with Roache." Resonance represents one of the most powerful forms of human connection - when we're fully present and in flow, we not only experience a heightened state ourselves but also draw others into that experience. This creates a shared moment of engagement that can transform ordinary interactions into magical ones, whether performing on stage, caring for patients, cooking a meal, or simply connecting in conversation.
Chapter 5: The Power of Similarity: Why We Click with Our Reflection
Twenty-year-old Kelly Hildebrandt came home from work one day in February 2008 and decided to search for her name on Facebook. Instead of finding her own profile, she discovered a guy with the same name - Kelly Hildebrandt - living in Lubbock, Texas. Intrigued by this coincidence and finding him attractive, she sent him a message explaining they shared the same name and just wanted to say hi. He responded a few days later, equally intrigued by this female Kelly Hildebrandt from another state. Their shared name sparked a connection that quickly deepened. Facebook messages turned into phone calls, and two months later, Kelly from Lubbock traveled to Florida to meet his namesake in person. They hit it off immediately. "We both go to church," explained Kelly (girl). "We're very family-oriented people, and we're both pretty outdoorsy, active, and constantly doing stuff. We both like to cook. We both hate scary movies." Their relationship blossomed, and eventually they married, making headlines: "Kelly Hildebrandt to Marry Kelly Hildebrandt." This story illustrates the fourth click accelerator: the seductive power of similarity. Psychologist Donn Byrne investigated this phenomenon through ingenious experiments. He asked undergraduate students about their attitudes on various topics, then later showed them responses from supposed peers (actually fabricated by Byrne). Students who received questionnaires that completely matched their own beliefs rated those fictional peers 13 out of 14 on an attractiveness scale and believed them to be more moral, knowledgeable, and intelligent. Those who received questionnaires that completely disagreed with them gave an average score of just 4.41 out of 14. Surprisingly, it didn't matter which topics the agreement covered. Sharing a strong dislike of fast food was just as powerful a predictor of attraction as favoring the same political party. The extent of agreement, not the substance, determined likability. This effect extends beyond perception to behavior. In another study, women who were approached by a fundraiser wearing the same first name as their own donated twice as much money as those approached by a fundraiser with a different name. In a separate experiment, people who believed they shared a birthday or rare fingerprint pattern with a stranger were dramatically more likely to help that person with a time-consuming favor. Why does similarity have such power? Psychologists explain that when we discover shared traits with someone, we unconsciously categorize them as part of our "in-group" - people we perceive as similar to ourselves. We evolved to form close bonds with our in-group because they represented our community, the people who would protect and care for us. When we perceive someone as part of our in-group, we automatically view them more favorably and treat them more generously. The power of similarity persists over time. When researchers followed married couples over decades, they found that their degree of similarity - on everything from religion to politics to interests in art and music - remained unchanged. The shared experiences of living in the same household, raising children together, and navigating life's challenges maintained the sense of being part of an in-group that helped create their bond in the first place. This research reveals something profound about human connection: we are naturally drawn to those who mirror aspects of ourselves, whether through shared names, birthdays, preferences, or experiences. These similarities serve as bridges, accelerating our ability to form meaningful connections with others in a world full of strangers.
Chapter 6: Creating Safe Spaces: Environments That Foster Intimacy
Fred Wahpepah, a Native American elder from the Kickapoo and Sac-and-Fox tribes, has conducted sweat lodge ceremonies nearly every weekend for thirty years. During these ceremonies, participants enter a half-dome structure made of bent wood covered with heavy blankets. Hot rocks are placed inside, and water is poured over them to create steam. The heat is intense, often bringing participants to the point of exhaustion. Yet something remarkable happens in this environment. "Not too long ago," Wahpepah told us, "a good friend of mine came to a ceremony and he met a woman there." Though they hadn't known each other beforehand, they felt an immediate attraction. "We could all see how strong their connection was. Within twenty-four hours they were engaged—boom—like that." What was it about this setting that fostered such powerful connections? The sweat lodge creates two environmental conditions that accelerate intimacy. First, participants endure shared adversity - the intense heat and humidity create a challenging experience that brings people together. Second, the lodge provides a clearly defined physical boundary - a "frame" - that separates the community inside from the outside world. The power of shared adversity explains a puzzling phenomenon observed by psychiatrists Gerald Klerman and Myrna Weissman. After World War II, depression rates increased dramatically in industrialized countries like the United States, Sweden, and Germany, while remaining stable in places like South Korea and Puerto Rico. This trend persisted despite rising living standards in industrialized nations. Interestingly, as South Korea became more industrialized in recent decades, its suicide rate nearly tripled - even as economic indicators improved dramatically. What changed in these societies? As countries industrialize, community structures often break down. People shift from working together in fields or factories to sitting alone in air-conditioned offices at computers, then going home to watch TV in isolation. The shared hardships that once brought communities together disappear, along with the social bonds they created. We can see this principle at work in wilderness camps for troubled teenagers. These programs deliberately create challenging environments where teens hike miles daily, build fires, and cook their own meals without modern conveniences. Research shows that the most successful programs combine therapy with physically demanding activities - the shared adversity bonds participants like "soldiers battling a common enemy." The frame, or defined community, is equally important in fostering connection. When Tel Aviv University professor Naama Sabar studied Israeli kibbutz members who had emigrated to Los Angeles, she discovered something surprising. Though they had left the communal lifestyle seeking privacy and independence, they formed an unofficial "Kibbutz LA" in their new city. Within this community, they maintained distinctive speech patterns, dress codes, and social customs that set them apart from others. This phenomenon appears across diverse settings. Ori once created a special environment for CEOs wanting to contribute to the community after 9/11. Rather than using conference rooms and PowerPoint presentations, he arranged meetings in hotel suites with no cell phones allowed. Instead of discussing business strategies, he asked them to share their best and worst life moments. The corporate leaders opened up in ways they never had before, some becoming emotional and teary-eyed. "You know," one participant told another, "I never thought I'd feel this close to you. But I just feel like I know you, like I get you, beyond just business interactions." The science of environmental factors reveals that spaces which combine shared challenges with clearly defined boundaries create the conditions for meaningful connections to flourish. Whether in a sweat lodge, wilderness camp, or carefully designed meeting space, these environments accelerate intimacy by breaking down barriers and creating a sense of belonging among those who share the experience.
Chapter 7: Personal Elevation: How Clicking Brings Out Our Best
Peter Mathews, a twenty-one-year-old Australian anthropology student, found himself lost in the Mexican jungle, clutching a notebook filled with Maya hieroglyphics. He had come to attend a conference at the ancient Maya site of Palenque, where he hoped to learn more about the mysterious symbols he had been cataloging for months. As he walked down a dirt road, uncertain of his location, a woman shouted his name. It was Linda Schele, an art teacher who had become fascinated with Maya glyphs during a vacation years earlier. Despite their different backgrounds - Peter was meticulous and scholarly, while Linda was boisterous and impulsive - they clicked instantly. "We just got on like hell and fire. Her enthusiasm was very infectious. I can't explain it," reflected Peter, "other than to say we clicked." When Linda offered to guide him through the archaeological site, their connection deepened, and Peter realized he had found his true vocation. On the final afternoon of the conference, while other attendees explored Mexico, Peter and Linda decided to study the notebook Peter had brought. They arranged calendar dates associated with Maya rulers' names on large pieces of chart paper. "We weren't afraid at all to be wrong. We'd throw ideas out and test them and move on from there," Peter recalled. Suddenly, they noticed a pattern that had eluded experts for decades. The hieroglyphs weren't primitive pictograms as previously thought, but a complete written language recording the dynastic history of Maya rulers. "The final day, the final three hours of that conference," Linda later reflected, "all of a sudden, we broke two hundred years of history and found the names of eight kings. It's like the Rosetta Stone and going to the moon and all of that happening in three hours." Peter and Linda's connection had elevated their abilities, allowing them to achieve what experts had failed to accomplish in decades. This phenomenon of personal elevation appears across various contexts. Researchers from Northwestern and the University of Pennsylvania studied MBA students working in three-person teams. Half the teams were composed of students who had clicked with each other, while the other half consisted of mere acquaintances. When given construction and decision-making tasks, the teams of students who clicked performed significantly better - building 20 percent more models and making 70 percent more accurate admissions evaluations. Recordings revealed that teams of students who clicked brought more energy and enthusiasm to their projects. They were three times more likely to cheer each other on during tedious tasks and engaged in healthy intellectual debate during complex ones. The trust formed through their connection gave them permission to disagree productively, knowing their teammates would support them emotionally even when opinions differed. The same pattern appears in professional settings. Business professors Keith Murnighan and Donald Conlon studied string quartets and found that successful ensembles weren't necessarily composed of better musicians - all professional quartet members were already at the top of their field. The differentiator was group dynamics. Quartets whose members clicked charged twice as much in concert fees, produced dozens of albums instead of just a handful, and received five times more press reviews than their businesslike counterparts. Years after their breakthrough, as Linda was dying from pancreatic cancer, she and Peter worked together one last time. "We started talking at ten o'clock at night. And at three in the morning we were still talking about it. We lost all sense of time," Peter recalled. "We both said at the same time, 'Gee, this is just like the old times in Palenque.' We both realized that the spark was still there, that every time we got together it was like this. And how wonderful that was... We both felt blessed. It's an amazing gift." Personal elevation represents the ultimate power of clicking - it doesn't just create connection, but transforms us into our best selves, allowing us to achieve things together that would be impossible alone.
Summary
Throughout this exploration of human connection, we've uncovered five key accelerators that contribute to those magical moments when we click: vulnerability, proximity, resonance, similarity, and environment. These aren't just abstract concepts but practical forces we can harness in our daily lives. When Greg Sancier opened up about his mother's death, he created a bridge to a desperate hostage taker. When four basketball players lived together in close quarters, they developed a chemistry that led to national championships. When Lidia Bastianich achieved a state of resonance in her cooking, she connected with viewers who might otherwise struggle with human interaction. When two people named Kelly Hildebrandt discovered their shared name, it sparked a romance that blossomed into marriage. And when Peter Mathews and Linda Schele worked together in the supportive environment of an archaeological conference, they decoded a language that had stumped experts for centuries. The science of clicking reminds us that meaningful connections aren't left entirely to chance. We can create conditions that make magical moments more likely - by allowing ourselves to be vulnerable, by prioritizing face-to-face interactions, by being fully present with others, by recognizing our similarities with those who seem different, and by creating environments that foster authentic connection. When we click with others, we don't just experience momentary pleasure; we permanently alter the nature of our relationships and elevate our own capabilities. These connections become part of who we are, enabling us to achieve things together that would be impossible alone. In a world increasingly mediated by screens and algorithms, understanding and nurturing our capacity for genuine human connection may be our most valuable skill - and our greatest source of joy.
Best Quote
“We tend to match the emotions of those around us. For example, we’re more prone to become stressed when we’re around someone who is high-strung. And we’re more likely to be in a good mood when others around us are laughing.” ― Ori Brafman, Click: The Magic of Instant Connections
Review Summary
Strengths: The engaging writing style and practical insights stand out prominently. A significant positive is the book's ability to blend scientific research with relatable stories, making complex psychological concepts both understandable and actionable. Its exploration of themes like vulnerability, shared experiences, and synchrony provides readers with applicable insights for both personal and professional relationships. Weaknesses: Occasionally, the book is critiqued for oversimplifying the science behind human connections. Some readers express a desire for a deeper exploration of the topics, feeling that the content sometimes skims the surface rather than thoroughly delving into the research. Overall Sentiment: The general reception is favorable, with readers appreciating the thought-provoking content and practical advice. The book is well-regarded, particularly for those interested in psychology and interpersonal relationships. Key Takeaway: The book emphasizes the importance of vulnerability, shared experiences, and synchrony in forming instant connections, offering valuable insights into nurturing meaningful relationships.
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Click
By Ori Brafman









