
Difference Makers
A Leader’s Guide to Championing Diversity on Boards
Categories
Business, Nonfiction, Leadership
Content Type
Book
Binding
Kindle Edition
Year
2016
Publisher
Major Street Publishing
Language
English
ASIN
B01FF9BR20
File Download
PDF | EPUB
Difference Makers Plot Summary
Introduction
Diversity in leadership positions, especially in boardrooms, has become a critical factor for organizational success in today's rapidly changing global landscape. The complex challenges facing modern organizations require innovative solutions that can only emerge from diverse perspectives, experiences, and thinking. Despite growing awareness of these benefits, many boards still struggle to achieve meaningful diversity and inclusion. This disconnect between understanding and implementation represents a significant leadership challenge that requires both personal commitment and strategic action. The journey toward more diverse and inclusive boardrooms is not simply about meeting quotas or following trends—it's about transforming how decisions are made and how organizations are governed. By examining both the business case for diversity and the personal leadership qualities needed to champion inclusion, we gain insights into effective strategies for creating meaningful change. Through real-world examples, practical tools, and evidence-based approaches, we discover how leaders can overcome cognitive biases, build inclusive relationships, and transform governance practices to harness the full potential of diverse boards.
Chapter 1: The Business Case for Diversity and Inclusion
Diversity goes beyond visible differences between people such as gender and race. True diversity encompasses backgrounds, personalities, life experiences, and beliefs—all the elements that make each person unique. It includes the visible and invisible differences that shape our worldview, perspective, and approach. Diversity is about recognizing, understanding, and utilizing each individual's uniqueness and talents. Organizations with high racial and ethnic diversity are 35% more likely to have financial returns above their industry average, while those with high gender diversity show 15% higher returns. This correlation between diversity and performance exists because diverse teams bring different perspectives to problem-solving, enabling more innovative solutions and better decision-making. When board members have varied backgrounds and experiences, they contribute unique insights that create a more comprehensive understanding of complex issues. The business landscape is increasingly defined by volatility, uncertainty, complexity, and ambiguity (VUCA). In this environment, diverse markets, diversity of ideas, and diversity of talent are forces that increase the requirement for leaders to demonstrate and embrace inclusive behaviors. As demographic changes continue and the war for talent intensifies, organizations that can attract and retain diverse talent will gain competitive advantage. The digital future, rise of entrepreneurship, global marketplaces, and evolving customer expectations are all driving the need for diverse perspectives at the leadership level. The value of diversity extends beyond financial performance to include benefits like improved customer orientation, enhanced reputation, better stakeholder relations, and increased innovation. When boards reflect the diversity of their customers and communities, they gain insights that help them better understand market needs and identify new opportunities. This connection between board composition and organizational success makes diversity not just a social imperative but a business necessity. Organizations that embrace diversity recognize that it's about bringing together different viewpoints to generate better outcomes. This requires cultivating an environment where differences are valued and where everyone can contribute their unique perspectives. True diversity is about diversity of thought—where varied perspectives and capabilities become the competitive advantage rather than merely focusing on visible characteristics.
Chapter 2: Why Boardrooms Need Diverse Perspectives
The traditional approach to board composition—seeking reliable, like-minded individuals from similar backgrounds—is increasingly inadequate in today's complex business environment. Boards face expanding agendas, uncertain market conditions, legislative changes, funding cuts, rapid technological advancement, and compliance challenges across multiple jurisdictions. This higher-stakes environment demands broader perspectives and capabilities than what homogeneous boards can provide. Research conducted by Russell Reynolds Associates reveals that directors themselves recognize the critical importance of diverse viewpoints in the boardroom. Directors reported that having multiple perspectives on possible outcomes makes for more thoughtful decision-making processes that better account for various risks, consequences, and implications. As one director noted, "The problems that boards are grappling with are too hard for any one person to figure out." This sentiment reflects the growing recognition that complex challenges require diverse thinking approaches. Younger directors bring unique value to boards, including longer time horizons for strategic planning. As Dr. Aron Ping D'Souza observed, "It is unsurprising that few Australian companies have 20- or 50-year strategies when their boards are dominated by directors who are just a few years away from retirement." Young people can bring fresh perspectives, optimism, enthusiasm, and an ability to foster relationships that may last for decades. Similarly, directors from varied cultural backgrounds bring insights into different markets and consumer preferences that can be invaluable for organizations operating in an increasingly global landscape. The financial impact of board diversity is compelling. Since 2004, Catalyst studies have consistently shown that companies with more female board directors outperform those with fewer women. Companies with the most female board directors outperformed those with the least on return on sales (ROS) by 16% and return on invested capital (ROIC) by 26%. Australian research confirms similar correlations between greater gender diversity at board level and better business performance across multiple financial metrics. Beyond financial performance, diverse boards enhance corporate reputation, particularly in sectors that operate close to their final consumers. Research indicates that the number of women on a board positively affects corporate social responsibility ratings, which improves reputation. Fortune 500 companies with higher percentages of women on their boards are more likely to be recognized among the world's most ethical companies. Additionally, board racial diversity and gender diversity have been linked to increased innovation and more effective decision-making processes. The case for board diversity is therefore multifaceted—it improves financial results, enhances reputation, increases innovation, and leads to better decisions. As boards gain more direct experience with diversity, they become stronger advocates for it, creating a virtuous cycle of improved governance and performance.
Chapter 3: Personal Strategies for Building Commitment to Diversity
Building a personal commitment to diversity begins with self-reflection. Understanding what diversity means to you is the first step toward championing it effectively. This requires examining your own unique characteristics, experiences, and perspectives. Ask yourself: What has contributed to your personal worldview? How do factors like your place of birth, gender, education, ethnicity, and profession shape your perspective? By recognizing your own diversity, you develop greater appreciation for differences in others. Several factors can drive a personal commitment to diversity and inclusion. These include personal values like fairness, bravery, love, kindness, and leadership; personal experiences of discrimination; commitment to leadership excellence; desire to be an exceptional board director; and understanding of the business and social benefits of diversity. The strongest commitments often come from connecting diversity to core values and personal experiences that create emotional resonance. Over 40 years of cognitive and behavioral research has shown that our behavior is strongly influenced by unconscious biases rather than rational thinking. These biases—including implicit stereotypes, in-group favoritism, and outgroup homogeneity—can significantly impact decision-making processes in the boardroom. Highly inclusive leaders exert considerable effort to learn about their biases, self-regulate, and develop corrective strategies. Without these interventions, the natural state tends toward self-cloning and self-interest. Director development plays a crucial role in building diversity commitment. According to the University of Western Australia's Centre for Social Impact, only 46% of governance board directors had exposure to professional development in 2014, highlighting an opportunity for growth. Activities that help develop cultural competence include learning about diverse cultures, actively engaging in diversity efforts, reflecting on diverse perspectives, being open to different ideas, having meaningful conversations with different people, and committing to continuous improvement. Finding the courage to challenge the status quo is a key characteristic of inclusive leaders. This requires speaking up in the face of challenges and addressing systemic issues. Being vulnerable—acknowledging one's own biases, mistakes, and desire to change—is essential for authentic diversity leadership. As shared in one personal story, advocating for young professionals on boards initially faced resistance and required persistence through rejection and doubt. Developing resilience and learning to love rejection became part of the journey. Feedback plays a vital role in developing as an inclusive leader. Whether through board evaluations, personal coaching, or peer assessment, honest feedback helps leaders identify blind spots and improve their approach to diversity. Inclusive leaders actively seek feedback, acknowledge their limitations, set standards for behavior, hold others accountable, and challenge entrenched attitudes that promote homogeneity. This ongoing process of reflection and growth forms the foundation for effective diversity leadership.
Chapter 4: Overcoming Cognitive Biases and Shifting Mindsets
Creating diversity on boards requires transforming how we think and make decisions. Our brains are prone to biases—both conscious and unconscious—which can lead us to judge others based on cultural stereotypes or assumptions. These thought patterns create blind spots that affect our judgments and behaviors. Understanding and addressing these biases is essential for inclusive leadership. Diversity Council Australia's research identified five key mindsets of inclusive leaders: Identity Awareness Mindset (commitment to learning about one's own identity and others'); Relational Mindset (creating diverse teams where all members feel included); Open and Curious Mindset (genuine curiosity about diverse perspectives); Flexible and Agile Mindset (receptiveness to diversity of perspectives); and Growth Focused Mindset (challenging current policies and contributing to inclusive change). These mindsets form the foundation for inclusive leadership behavior. An open and curious mindset is particularly important for board directors. This involves making dialogue and curiosity a meeting norm, linking performance with both short and long-term goals, allowing for flexibility of process, modeling curiosity, and recognizing that the best teams include diverse perspectives. When new information or experiences are presented, inclusive leaders demonstrate openness, withhold judgment, and value others' input. Active listening—being present and truly understanding different viewpoints—is essential for this mindset. Carol Dweck's research on mindsets reveals that a growth mindset—viewing challenges as opportunities for learning rather than threats to one's capabilities—is crucial for inclusive leadership. Leaders with a growth mindset believe abilities can be cultivated through effort, embrace challenges, learn from criticism, and find inspiration in others' success. This contrasts with a fixed mindset, which assumes abilities are inherent and unchangeable. Board members benefit from a growth mindset by keeping their egos in check and learning from other directors. Several cognitive biases can undermine diversity efforts. Groupthink—the psychological drive for consensus that suppresses disagreement—can lead to poor decisions when boards are highly cohesive and under pressure. Stereotyping creates preconceived views about certain groups that persist even when contradictory evidence is presented. Micro-inequities—subtle behaviors like not making eye contact with certain board members—can make people feel excluded. Affinity bias leads us to gravitate toward people similar to ourselves, limiting the diversity of our networks. Tools to overcome these biases include affirmative introspection (looking deeply at oneself with acceptance) and Edward de Bono's Six Thinking Hats method. The Six Thinking Hats approach facilitates productive critical thinking by directing attention in specific directions: White Hat (facts), Red Hat (emotions), Black Hat (caution), Yellow Hat (optimism), Green Hat (creativity), and Blue Hat (process management). In the boardroom, this method allows for robust discussions in a short time by ensuring all perspectives are considered and groupthink is overcome. Technology can also support diversity by enabling participation from geographically diverse locations and accommodating directors with family responsibilities. Examples include using video conferencing to include regional directors and allowing parents of young children to participate remotely. These practices make boards more accessible to diverse participants and challenge the culture of presentism that can exclude qualified directors.
Chapter 5: Creating Inclusive Relationships and Conversations
Relationships are at the core of inclusive leadership. The ability to support others in realizing their potential is crucial for making positive change. Two foundational skills enable building strong, inclusive relationships: listening and conversational competence. Both require awareness of how our personal backgrounds and biases affect our interactions with others. Listening is perhaps a board director's most important competency. Directors must listen to management, fellow directors, the chair, markets, competition, customers, and global trends. True listening goes beyond hearing words—it involves understanding meaning and being aware of factors that affect our interpretation, such as gender, cultural background, and personal history. The formula "Listening = hearing + interpretations" reminds us that listening is a meaning-making activity influenced by our existing worldview. Several factors can impede effective listening. We constantly have private conversations in our heads while others are speaking. We bring "already listening"—preconceived ideas about people and situations—to every interaction. Our listening is automatic and shaped by our personal history and concerns. And our entire "way of being"—our language, moods, emotions, and physiology—affects how we listen and are listened to. Recognizing these barriers is the first step toward more inclusive listening. Otto Scharmer identifies four levels of listening: downloading (hearing what we expect to hear), factual (listening for differences from what we already know), empathetic (feeling what others feel), and generative (being fully present to absorb every moment). Inclusive leaders strive for empathetic and generative listening, which create the conditions for true understanding and transformative change. Conversations have different purposes: building connections, creating shared understanding, and coordinating action. Within these broad categories, specific conversational practices serve different functions. These include conversations for stories and assessments (sharing views), clarity (ensuring mutual understanding), common commitment (aligning on vision and goals), possibility (exploring different futures), opportunity (identifying desirable possibilities), action (getting things done), progress (monitoring commitments), accomplishment (acknowledging successes), appreciation (recognizing contributions), accountability (addressing broken commitments), and working relationships (addressing breakdowns). Intergenerational mentoring demonstrates how listening and conversations can create relationships that foster diversity and inclusion. When people from different generations engage in mentoring relationships, they leverage social and human capital through sharing diverse perspectives and experiences. Successful intergenerational mentoring relationships are built on trust, mutual respect, and reciprocal sharing of knowledge. The benefits extend beyond the individuals involved to strengthen organizations and communities. Managing conflict is an inevitable part of diverse relationships. The foundations of conflict often include believing our opinions are facts, disrespecting others' viewpoints, and failing to listen. Effective conflict resolution involves centering oneself (identifying true feelings), disclosing one's truth respectfully, receiving the other's truth without judgment, and making agreements rather than assumptions. Another approach is nonviolent communication, which focuses on honestly expressing and empathically listening without blame or criticism. These approaches create space for creative solutions that honor diverse perspectives.
Chapter 6: Transforming Board Recruitment and Governance Practices
The process of improving diversity on boards begins with how we nominate, recruit, and induct new directors. Traditional approaches that rely on tapping our own networks tend to produce homogeneous boards, as people in our networks often share similar qualities in terms of age, occupation, and cultural background. To create more diverse boards, nominations committees must implement strategies that reach beyond common recruitment processes. A board nominations committee can play a crucial role in advancing diversity. Its responsibilities typically include assessing the appropriate mix of diversity, skills, experience, and expertise required on the board; making recommendations regarding board succession; and reporting on diversity initiatives and progress. The committee should ensure that appropriate disclosures about board diversity are made in annual reports and that measurable objectives are established and monitored. When recruiting for diversity, boards should consider both skills and generational perspective. Planning is essential, as director terms are predictable. A board recruitment matrix can help identify current skills and gaps while ensuring diversity considerations are incorporated into the selection process. This systematic approach prevents the tendency to recruit directors who mirror existing board members. The case of Lehman Brothers illustrates the importance of effective nominations committees and diverse boards. Before its collapse, four of Lehman's ten board members were over 75 years old, and only two had current financial sector knowledge. Nine were retired, and few had relevant expertise. This lack of diversity and current industry knowledge contributed to weak corporate governance that failed to safeguard against excessive risk-taking—a factor in the economic crisis that followed. Board traineeships represent an innovative approach to bringing new talent onto boards. A traineeship provides aspiring directors with practical board experience without the legal responsibilities of full membership. This approach offers dual benefits: it gives young leaders valuable experience and exposure to board operations, while providing the board with fresh perspectives and an opportunity to assess potential future directors. Organizations like SwanCare, Melville Cares, and others have implemented successful traineeship programs that have led to meaningful board diversity. The benefits of traineeships extend to individuals, boards, and the broader community. For individuals, traineeships enhance understanding of governance, foster a sense of contribution, establish professional networks, and develop strategic thinking skills. For boards, they capitalize on diverse perspectives, facilitate process reviews, build community connections, expand networks, and create space for robust discussions. Communities benefit from engaging younger leaders in the nonprofit sector, developing skilled directors for the future, fostering intergenerational partnerships, and improving decision-making across organizations. To avoid tokenism when implementing diversity strategies, boards must ensure that candidates are selected not only for demographic characteristics but also for appropriate skills and experience. All directors should be subject to the same expectations for contribution. However, it's important to recognize that people from underrepresented groups may need initial support and guidance. Research shows that board governance improves with more diverse membership, but only when the board behaves inclusively and has policies and practices that allow diverse members to have an impact.
Chapter 7: Leading Effective and Inclusive Board Meetings
The chair plays a pivotal role in leading diversity efforts and ensuring inclusive board meetings. This begins with initiating a recruitment process that embraces diversity and may include implementing quotas or targets to help advance representation from underrepresented groups. Though quotas can be controversial, their purpose is to seek the best possible candidates from the largest talent pool, rich in gender, age, ethnicity, culture, religion, ability, socioeconomic status, education, and experience. A significant responsibility of the chair is to lead by example, demonstrating commitment to the shared values and norms of the board. The chair sets the tone for the board and influences directors' sense of value, which is key in demonstrating commitment to diversity and inclusion. Successful chairs dedicate personal time to diversity initiatives, including development opportunities, mentoring programs, community initiatives, and public advocacy. Traditional qualities of a successful board chair include tact, diplomacy, facilitation skills, confidence, knowledge, openness, clarity of purpose, focus, strength of character, and perseverance. In today's diverse boardrooms, additional qualities have become essential: understanding and valuing diversity's contributions, building a climate of trust where directors can openly share diverse views, ensuring all voices are heard, building strong relationships with directors, and leading through common purpose rather than authority. Best practices for chairing inclusive meetings include implementing meeting check-ins that acknowledge directors as people first and encouraging them to be fully present. Developing norms that support diversity in decision-making ensures all members can share ideas and perspectives. The chair must balance time for inquiry and discussion with timely decision-making, ensuring dominant voices don't override diverse perspectives. Tools like de Bono's Six Thinking Hats can help elicit multiple viewpoints and facilitate more inclusive decision-making. Collaboration is essential in diverse boards, and chairs play an integral role in creating conditions for both planned and spontaneous collaboration. Effective chairs avoid making assumptions, set the appropriate tone, practice mindfulness during difficult conversations, respect everyone's time, and practice active listening. They stand up for the rights of others, sometimes being the lone voice against the norm or providing alternative perspectives that challenge stereotypical thinking. The chair's approach to challenging conversations significantly impacts the board's inclusiveness. Effective teams want their thinking to be challenged, as it creates opportunities for growth and better outcomes. However, this requires an environment of trust where challenges are presented tactfully and respectfully. The chair must model the ability to disagree without being disagreeable and to value different perspectives even when they conflict with their own. A case study of a young board chair illustrates how inclusive leadership can work in practice. This chair found that creating an environment where all issues could be aired and all viewpoints considered was crucial to effective governance. Rather than adopting an adversarial approach, the chair chose a more considered style that allowed conflicts to be addressed constructively. The experience demonstrated that good governance requires seeking out people who challenge your worldview and are fundamentally different from you.
Summary
The journey toward more diverse and inclusive boardrooms represents one of the most significant leadership challenges and opportunities of our time. Through examining both research and real-world experiences, it becomes clear that diversity is not merely about representation—it's about leveraging different perspectives, experiences, and thinking styles to create better decisions and outcomes. The most effective leaders recognize that diversity of thought is the ultimate competitive advantage in a complex, rapidly changing world. The path forward requires both personal commitment and systematic change. Leaders must develop self-awareness about their own biases, cultivate inclusive mindsets, build meaningful relationships across differences, and transform governance practices. Organizations that successfully embrace diversity in their boardrooms demonstrate stronger financial performance, enhanced reputation, greater innovation, and more effective decision-making. By implementing practical tools like board diversity policies, recruitment matrices, traineeships, and inclusive meeting practices, boards can move beyond token representation to create truly inclusive governance that harnesses the full potential of human diversity. This approach not only serves organizational interests but contributes to building a more equitable society where diverse talents and perspectives are valued and leveraged for the greater good.
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Strengths: The review notes the inclusion of interesting concepts, such as the "six hats" and the "6 moods" framework, which were either a refresher or new learning for the reader.\nWeaknesses: The review criticizes the Blinkist summary for lacking depth, leaving it unclear whether this is due to the summary itself or the original book's content.\nOverall Sentiment: Mixed\nKey Takeaway: The review reflects a neutral stance, with the reader appreciating some of the ideas presented but questioning the depth of the content, ultimately leaving them undecided about the book's overall value.
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Difference Makers
By Nicky Howe