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Why We Love

The Nature and Chemistry of Romantic Love

3.7 (3,335 ratings)
26 minutes read | Text | 9 key ideas
In the labyrinth of human emotion, love reigns supreme, a potent force as primal as hunger itself. Helen Fisher's "Why We Love" peels back the layers of this enigma with scientific rigor and poetic insight, revealing love not as mere sentiment but as an evolutionary imperative hardwired into our very brains. As Fisher collaborates with scientists to map the neural fireworks of infatuation, she unearths startling truths: the same regions of the brain that ignite with the fervor of romance also spark under the influence of addictive substances. This book is a cerebral journey into the origins and power of love, challenging our understanding of why we are drawn to one another and how these connections shape our lives. For anyone curious about the biological underpinnings of romance, Fisher's work offers a fresh, thought-provoking perspective that will forever change how you perceive matters of the heart.

Categories

Nonfiction, Self Help, Psychology, Science, Relationships, Anthropology, Sexuality, Biology, Neuroscience, Love

Content Type

Book

Binding

Paperback

Year

2005

Publisher

Holt Paperbacks

Language

English

ASIN

0805077960

ISBN

0805077960

ISBN13

9780805077964

File Download

PDF | EPUB

Why We Love Plot Summary

Introduction

Imagine standing on the African savanna four million years ago, watching our early ancestors form the first pair-bonds that would eventually evolve into what we now call romantic love. This powerful emotion—which has inspired countless poems, songs, and sometimes reckless actions—is not merely a cultural invention but a complex neurobiological phenomenon with deep evolutionary roots. The journey of human love spans millions of years, from simple mammalian attraction to the intricate dance of modern relationships, shaped by pivotal adaptations like bipedalism, brain growth, and the mastery of fire. Through examining love's evolution, we gain remarkable insights into why we experience relationships as we do today. Why do we feel such intense obsession when falling in love? Why does rejection hurt with physical pain? Why do many relationships follow predictable patterns of passion, attachment, and sometimes dissolution? By understanding the biological systems that drive our romantic feelings and the evolutionary pressures that shaped them, we can navigate our own relationships with greater wisdom. Whether you're seeking to understand your own romantic experiences or simply curious about the biological foundations of human connection, this exploration of love's ancient origins offers illuminating perspectives on our most cherished emotion.

Chapter 1: Primal Foundations: Evolutionary Roots of Attachment

The story of human love begins not with Shakespeare's sonnets or Hollywood romances, but millions of years ago in our evolutionary past. Around 6-7 million years ago, our earliest ancestors began descending from the trees of East Africa to explore life on the dangerous ground below. These first hominids, like the "Toumai" skull found in northern Chad, represent the beginning of the human lineage that would eventually develop the capacity for romantic love. Our closest living relatives, chimpanzees, provide clues about our ancestral mating patterns. Chimps live in communities of 80-100 individuals with promiscuous mating systems. Females might temporarily pair with males during estrus, but these bonds last only days or weeks. Mothers raise infants independently without male assistance. This pattern likely resembled our earliest ancestors' approach to reproduction—functional but lacking the emotional attachment we recognize as love. The pivotal adaptation that transformed human mating was bipedalism—walking upright on two legs. By 3.5 million years ago, our Australopithecine ancestors had fully embraced this mode of locomotion, as evidenced by the famous "Lucy" fossil and the Laetoli footprints preserved in volcanic ash. Bipedalism created a reproductive challenge: females now needed to carry infants in their arms rather than on their backs as quadrupedal primates do. This made gathering food while caring for children extremely difficult. How could a mother dig for roots or collect berries while holding a twenty-pound infant? How could she flee from predators while encumbered? This new reality created powerful selective pressure for pair-bonding. Females who could secure a mate to help provide food and protection while they carried and nursed infants had a significant advantage. Males who formed bonds with females gained assurance of paternity and improved survival chances for their offspring. The evidence for this transition appears in the fossil record—Australopithecus afarensis showed sexual dimorphism (size difference between males and females) similar to modern humans rather than the extreme differences seen in highly promiscuous species like gorillas. Genetic evidence further supports this evolutionary shift. Scientists have discovered that prairie voles—rodents that form monogamous pair-bonds—possess a particular variant of a gene controlling vasopressin receptors in the brain that their promiscuous cousins lack. Humans have a similar genetic pattern, suggesting our ancestors evolved the neural circuitry for pair-bonding millions of years ago. This doesn't mean our ancestors mated for life—rather, they likely practiced serial monogamy, forming bonds lasting about four years, just long enough to rear a child through infancy. The emergence of pair-bonding represented a revolutionary adaptation that would shape human evolution. It created the foundation for the nuclear family, established the concept of fatherhood, and began selecting for brain circuitry that could support emotional attachment between adults. While these early bonds weren't yet the complex emotion we call romantic love, they set the stage for its eventual development as our brains grew larger and our social lives became more complex.

Chapter 2: The Chemistry of Desire: Brain Systems Behind Love

When Cupid's arrow strikes, it's not just poetry in motion—it's a sophisticated neurochemical cascade that has been fine-tuned by millions of years of evolution. Modern neuroscience has revealed that romantic love operates through specific brain systems involving a cocktail of chemicals that create the euphoria, obsession, and attachment that characterize this powerful emotion. At the heart of romantic love lies dopamine, a neurotransmitter associated with pleasure, motivation, and reward. When we fall in love, dopamine floods the brain's reward pathways, particularly the caudate nucleus and ventral tegmental area (VTA). Brain imaging studies using functional magnetic resonance imaging (fMRI) show these regions lighting up when people view photos of their beloved. This same reward circuitry activates when addicts take cocaine, explaining why love feels so intoxicating and why rejection can trigger withdrawal symptoms similar to drug addiction. The dopamine surge creates the characteristic symptoms of early-stage romance: intense focus on the beloved, boundless energy, reduced need for sleep, loss of appetite, and racing heart. As one research subject described it, "My whole world had been transformed. It had a new center, and that center was Marilyn." This focused attention is remarkably powerful—studies show that 79% of men and 87% of women report they would not date someone else even when their beloved is unavailable. Alongside dopamine, norepinephrine levels increase during romantic love, creating the nervous energy and excitement lovers feel. Meanwhile, serotonin levels often decrease, similar to patterns seen in people with obsessive-compulsive disorder. This explains the intrusive thinking that characterizes romantic passion—the inability to stop thinking about the beloved. People in love report spending over 85% of their waking hours thinking about their sweetheart, a mental preoccupation that can be both exhilarating and exhausting. The brain's chemistry of love isn't static but evolves as relationships mature. In long-term relationships, the initial dopamine-driven intensity typically gives way to a calmer chemistry dominated by oxytocin and vasopressin—hormones associated with bonding and attachment. Released during physical touch, sexual activity, and childbirth, these chemicals create feelings of security and connection that help sustain long-term partnerships. This transition explains why passionate love often evolves into companionate love, characterized by deep attachment rather than constant excitement. Interestingly, these three neurochemical systems—lust (driven by testosterone), attraction (driven by dopamine), and attachment (driven by oxytocin)—can operate independently. You might feel sexual desire without romantic love, or romantic love without sexual desire, or attachment without either. This explains the sometimes confusing complexity of human relationships. However, when all three systems activate together, the result is a powerful bond that motivates couples to remain together long enough to successfully reproduce and raise children—precisely what evolution designed these systems to accomplish.

Chapter 3: Bipedalism and Bonding: How Walking Upright Shaped Relationships

Approximately 3.5 million years ago, our ancestors made a revolutionary transition that would transform not just their bodies but their social and emotional lives as well. The shift to bipedalism—walking upright on two legs instead of four—created cascading effects that ultimately contributed to the development of human pair-bonding and romantic love. The evidence for early bipedalism appears dramatically in the fossil record. The famous "Lucy" skeleton (Australopithecus afarensis) discovered in Ethiopia shows a spine, pelvis, and leg bones adapted for upright walking, while her skull remained relatively small and ape-like. Even more compelling are the Laetoli footprints—a 75-foot trail of footprints preserved in volcanic ash in Tanzania, showing two or three individuals walking upright 3.6 million years ago. These footprints reveal a fully modern walking gait, with the big toe aligned with the others rather than splayed like an ape's grasping foot. Walking upright offered numerous advantages—it freed the hands for carrying tools and food, provided better visibility across the savanna, and reduced sun exposure in the harsh African environment. However, it also created a significant reproductive challenge. In quadrupedal primates like chimpanzees, mothers carry infants on their backs while moving and foraging. Bipedal mothers, however, had to carry babies in their arms, dramatically limiting their ability to gather food or flee from predators while caring for young. This new reality created what anthropologists call "the obstetrical dilemma." Bipedal females needed help—they could not efficiently gather food while carrying and protecting infants. Males who provided food and protection for their mates and offspring would have significantly increased the survival chances of their genetic lineage. Thus, natural selection began favoring individuals who could form pair-bonds—emotional connections that motivated males and females to stay together at least through the period of infant dependency. Evidence for this transition appears in the degree of sexual dimorphism (size difference between males and females) in our ancestors. Highly promiscuous species like gorillas show extreme sexual dimorphism, with males twice the size of females, reflecting intense male competition for mates. When scientists measured the bones of Australopithecus afarensis, they found that males were only somewhat larger than females—in roughly the same proportions as modern humans. This suggests these early relatives had already begun forming pair-bonds rather than competing in winner-take-all mating contests. The transition to pair-bonding represented a revolutionary adaptation in primate evolution. While many birds form pair-bonds, this arrangement is extremely rare among mammals and virtually unknown among primates except humans. Our closest relatives—chimpanzees and bonobos—remain promiscuous, with females mating with multiple males during estrus. The human shift toward pair-bonding required new emotional architecture—brain systems that could create and sustain attachment between adult males and females. This early form of pair-bonding wasn't yet the complex emotion we call romantic love, but it established the foundation upon which human love would eventually develop. As our ancestors' brains grew larger and their social lives became more complex, the simple attachment systems that kept couples together long enough to rear infants would evolve into the rich emotional experience that has inspired poetry, music, and art throughout human history.

Chapter 4: The Obstetrical Dilemma: Brain Size and Parental Investment

Around 2 million years ago, our ancestors faced an evolutionary challenge that would profoundly reshape human mating patterns and emotional bonds. The emergence of Homo erectus marked a dramatic increase in brain size—from the roughly 450 cubic centimeters of Australopithecines to nearly 1,000 cubic centimeters. This cognitive revolution created what anthropologists call "the obstetrical dilemma"—a conflict between evolving larger brains and the constraints of bipedal anatomy. The problem was anatomically straightforward but reproductively perilous. Larger brains required larger skulls, but the human pelvis, adapted for efficient upright walking, created a relatively narrow birth canal. This anatomical conflict made childbirth increasingly dangerous for both mother and infant as brain size expanded. Natural selection found a remarkable solution: human babies began to be born in an earlier, more undeveloped state compared to other primates, allowing their skulls to remain small enough to pass through the birth canal. This adaptation came with profound consequences. Human infants became extraordinarily helpless, requiring constant care and protection. Unlike chimpanzee infants who cling to their mothers from birth and begin feeding themselves around age four, human babies cannot even hold up their heads at birth and remain dependent on adults for nearly two decades. This extended period of dependency, known as "delayed maturation," placed enormous demands on parents—particularly mothers who were now overwhelmed by the needs of these helpless infants. The archaeological record reveals how this challenge transformed human social arrangements. Homo erectus sites show evidence of base camps where food was brought back and shared—a dramatic departure from the nomadic, individualistic foraging of earlier hominids. Stone tools became more sophisticated, suggesting increased planning and cooperation. Most significantly, the control of fire, which appears in the archaeological record around 1.5 million years ago, created hearths that served as social focal points where food could be cooked and shared. These developments point to a revolutionary shift in human mating strategy. The demands of raising highly dependent offspring selected strongly for longer-term pair bonds. While our australopithecine ancestors might have paired only long enough to rear a child through early infancy (about four years), Homo erectus parents faced a much longer commitment. Those who formed stable partnerships would have been more successful at raising offspring to adulthood, creating selection pressure for brain systems that could support enduring emotional bonds. The neurochemistry of attachment evolved in response to these pressures. The hormones oxytocin and vasopressin, which had originally evolved to facilitate mother-infant bonding in mammals, were repurposed to create attachment between adult partners. Meanwhile, the dopamine-driven reward system that had evolved to motivate pursuit of survival necessities like food was recruited to create the focused attention and motivation characteristic of romantic love. This evolutionary history explains why human romantic love combines elements of both intense passion and deep attachment. The obstetrical dilemma created by our expanding brains required a powerful emotional mechanism that could motivate adults to form and maintain the long-term partnerships necessary for raising extraordinarily dependent offspring. The result was a uniquely human emotion—romantic love—that combines the intensity of dopamine-driven attraction with the enduring comfort of oxytocin-mediated attachment.

Chapter 5: Fire, Language and Courtship: Homo Erectus Innovations

Approximately 1.8 million years ago, a remarkable species emerged in Africa that would revolutionize human evolution and lay crucial foundations for romantic love as we know it. Homo erectus, with their nearly modern bodies but still-primitive brains, mastered three transformative technologies: sophisticated tools, controlled use of fire, and likely some form of language. These innovations dramatically altered the landscape of human courtship and pair-bonding. The archaeological record reveals Homo erectus's technological sophistication through their distinctive Acheulean hand axes—teardrop-shaped stone tools crafted with remarkable symmetry and precision. Unlike the crude choppers of earlier hominids, these tools required planning, spatial visualization, and fine motor control. Some specimens reach seventeen inches in length and display an aesthetic quality beyond mere functionality. Anthropologists suggest these tools may have served as "fitness indicators" during courtship—demonstrations of cognitive skill and manual dexterity that attracted potential mates, similar to how a peacock's tail attracts peahens. Even more revolutionary was the mastery of fire, which appears in the archaeological record around 1.5 million years ago. Hearths at Homo erectus sites in Kenya, South Africa, and China reveal that these ancestors could not only control fire but transport and maintain it. Fire transformed human existence by providing protection from predators, warmth in cold environments, and most importantly, the ability to cook food. Cooking breaks down tough plant fibers and denatures proteins in meat, making nutrients more accessible and reducing the energy required for digestion. This nutritional revolution had profound implications for brain development. The human brain requires enormous energy—consuming roughly 20% of our calories despite representing only 2% of body weight. By extracting more calories from the same amount of food, cooking allowed Homo erectus to fuel larger brains without spending more time foraging. This helps explain why brain size increased dramatically during this period, from around 650 cubic centimeters in early Homo erectus to nearly 1,000 cubic centimeters in later specimens—approaching the modern human average of 1,350 cubic centimeters. Fire also transformed social life by creating a central gathering place where group members could share food and stories after dark. These firelit evenings extended the day and provided a stage for social display and courtship. Individuals could demonstrate their intelligence, humor, storytelling ability, and other qualities that might attract potential mates. The firelight itself may have enhanced these interactions—studies show that firelight creates an atmosphere that encourages disclosure and intimacy, potentially facilitating pair-bond formation. The third critical innovation of this period was likely some form of language. While direct evidence of language is impossible to find in fossils, indirect evidence suggests Homo erectus had at least primitive linguistic abilities. Their skulls show impressions of Broca's area—a brain region crucial for language production. The complexity of their tool-making and apparent social organization would have been difficult to maintain without symbolic communication. Most importantly, the increased brain size provided the neural substrate necessary for language processing. Language would have revolutionized courtship by allowing individuals to express feelings, make promises, tell stories, and negotiate relationships. Words could now supplement physical displays as means of attracting mates. Those who could charm, amuse, and persuade with words gained advantages in the mating market. This created selection pressure for greater linguistic ability, potentially explaining why language evolved far beyond what was strictly necessary for survival. Together, these Homo erectus innovations—sophisticated tools, controlled fire, and primitive language—created the conditions for more complex forms of courtship and pair-bonding. The stage was set for the evolution of romantic love as we know it, though many more adaptations would occur before humans developed the full emotional repertoire we experience today.

Chapter 6: Agricultural Revolution: From Partnerships to Patriarchy

Around 10,000 years ago, a transformation occurred that would profoundly reshape human relationships and the expression of romantic love. After millions of years as nomadic hunter-gatherers, humans began domesticating plants and animals, establishing permanent settlements, and accumulating property. This Agricultural Revolution, while enabling population growth and technological advancement, dramatically altered the balance of power between men and women and transformed the nature of human pair-bonds. In hunter-gatherer societies, which represent the environment in which humans evolved for roughly 95% of our species' existence, both sexes contributed economically. Women gathered plants, nuts, and small animals, providing 60-80% of daily calories in many groups, while men hunted larger game. This economic partnership created relative equality between the sexes. Archaeological evidence from hunter-gatherer burial sites shows similar treatment of males and females, suggesting comparable status. Anthropological studies of modern hunter-gatherers like the !Kung San of the Kalahari Desert reveal flexible relationships where both men and women have considerable autonomy and divorce is relatively uncomplicated. The shift to agriculture fundamentally changed this dynamic. Farming required land ownership, created storable surplus wealth, and demanded heavy labor for plowing and harvesting. Men typically controlled land and livestock, while women's mobility became restricted by frequent pregnancies (no longer limited by the natural birth spacing that occurs when women are nomadic and breastfeeding). As societies became more hierarchical, with chiefs and kings controlling resources, marriage transformed from a flexible partnership into an economic and political institution. Archaeological evidence from early agricultural societies reveals this transition. Female skeletal remains show signs of nutritional deficiency not present in male remains, suggesting unequal access to food. Burial practices begin showing marked status differences between men and women. Art and written records from early civilizations in Mesopotamia, Egypt, and China depict increasingly rigid gender roles and male authority within families. Marriage became a transaction between families, with women essentially transferred as property from father to husband. The concept of romantic love became secondary or even dangerous to social stability. In ancient Greece, Rome, China, and India, philosophers and rulers warned against the disruptive potential of passionate love. Arranged marriages became the norm across agricultural societies, with parents selecting spouses based on economic and political advantages rather than their children's emotional preferences. Despite these cultural constraints, romantic love persisted as a powerful human emotion. Ancient love poetry from Egypt, Mesopotamia, China, and India reveals that people continued to experience intense romantic passion. However, such feelings were often expressed outside marriage through affairs, concubinage, or idealized in literature rather than forming the foundation of sanctioned partnerships. In medieval Europe, the tradition of courtly love celebrated romantic passion precisely because it occurred outside marriage—knights devoted themselves to married noblewomen whom they could never legitimately possess. This historical pattern explains the tension that persists in many cultures between romantic love and marriage. For most of recorded history, these were separate institutions serving different purposes—marriage for economic security and legitimate reproduction, romantic love for emotional fulfillment. Only in the modern era, with the industrial revolution and women's increasing economic independence, did the idea of marrying primarily for love become widespread. The agricultural revolution's impact on human relationships reminds us that our emotional lives are shaped not just by evolutionary psychology but by economic systems and power structures. While the capacity for romantic love remains a universal human trait with deep evolutionary roots, its expression and relationship to formal partnerships has varied dramatically across history and cultures.

Chapter 7: Modern Love: Balancing Autonomy and Connection

In the last century, human romantic relationships have undergone perhaps their most dramatic transformation since the agricultural revolution. The industrial economy, women's entry into the workforce, reliable contraception, and changing cultural values have created unprecedented freedom in how we form, maintain, and dissolve romantic bonds. Yet despite these revolutionary changes, our relationships remain shaped by the evolutionary adaptations that created human love millions of years ago. The twentieth century witnessed a fundamental shift in relationship expectations. For most of human history, marriage served primarily economic and reproductive functions, with romantic love considered a pleasant but unnecessary bonus. Today, surveys show that over 90% of young Americans and Europeans consider love the essential foundation for marriage. This "companionate marriage" ideal—a partnership between equals based on mutual attraction, shared interests, and emotional fulfillment—represents a return to some aspects of our evolutionary past, when pair-bonds formed through mutual choice rather than family arrangement. However, modern relationships face unique challenges. The very freedom that allows us to choose partners based on romantic love also creates instability. Divorce rates in industrialized nations hover between 40-50%, with the average duration of marriages that end in divorce being approximately four years—strikingly similar to the pattern anthropologists believe characterized our ancestors. This suggests that while cultural practices around marriage have changed dramatically, the underlying biology of human pair-bonding remains influenced by our evolutionary past. Brain imaging studies reveal how romantic love changes over time. When researchers compared newly in-love individuals with those in long-term relationships, they found that early-stage romance activates primarily dopamine-rich reward regions associated with motivation and focused attention. Long-term attachments show additional activity in brain regions associated with calm, security, and emotional regulation. This transition from dopamine-dominated passion to oxytocin-mediated attachment explains why many couples experience a natural cooling of initial intensity—what poets have called "love's first fever." However, research also reveals that some couples maintain romantic passion for decades. When scientists scanned the brains of individuals who reported still being passionately in love after 20+ years of marriage, they found continued activity in the same dopamine-rich regions that activate in new relationships, alongside the regions associated with attachment. This suggests that with the right practices, couples can maintain both the security of attachment and the excitement of romantic passion. The key to this balance appears to be combining novelty with security. Novel experiences increase dopamine production—explaining why travel, learning new skills together, or even watching scary movies can enhance romantic feelings. Meanwhile, physical affection, particularly sexual intimacy, triggers the release of oxytocin and vasopressin that strengthen attachment bonds. Couples who continuously introduce novelty while maintaining physical and emotional closeness can potentially sustain both aspects of love. Modern technology has created new challenges and opportunities for romantic relationships. Dating apps have expanded the pool of potential partners but may also create a "paradox of choice" where people struggle to commit when seemingly better options remain available. Social media can facilitate connection but also introduce new sources of jealousy and comparison. Remote work has allowed some couples to spend more time together while forcing others into long-distance arrangements. Despite these modern complexities, successful relationships today balance the same fundamental needs that shaped human evolution—the desire for novelty and excitement alongside the need for security and attachment. By understanding the neurochemistry and evolutionary foundations of romantic love, modern couples can work with rather than against their biology, creating relationships that honor both our ancient programming and our contemporary aspirations for meaningful, lasting connection.

Summary

The journey of human love from its evolutionary origins to modern expression reveals a fascinating interplay between biology and culture. What began as a simple adaptation to help our bipedal ancestors care for increasingly helpless infants evolved into the complex emotion that has inspired art, literature, and sometimes reckless behavior throughout human history. The brain circuitry that originally evolved to motivate pursuit of food and water was repurposed to create the dopamine-fueled excitement of romantic attraction, while hormones like oxytocin that facilitated mother-infant bonding were recruited to create attachment between adult partners. This dual nature of love—combining intense passion with deep attachment—perfectly served our species' need for partnerships stable enough to raise highly dependent offspring yet flexible enough to adapt to changing circumstances. Understanding love's evolutionary foundations offers valuable insights for navigating our romantic lives today. Rather than viewing love's challenges as personal failings or cultural problems, we can recognize them as the predictable outcomes of brain systems designed for a world very different from our own. The tension between desire for novelty and need for security, the pain of rejection, the transition from passion to attachment—all these reflect our evolutionary heritage. By working with rather than against our evolved nature, we can build more satisfying relationships. Creating novelty within stability can maintain dopamine-driven excitement while fostering oxytocin-mediated attachment. Recognizing love's addictive nature helps explain why rejection hurts so deeply and suggests effective recovery strategies. Most importantly, understanding that love evolved primarily to facilitate reproduction and child-rearing helps us set realistic expectations for relationships in an era when many couples choose not to have children or remain together long after their children are grown. The story of love's evolution reminds us that while we cannot escape our biological heritage, we can use our uniquely human capacity for self-awareness to shape how we express and experience this most fundamental human emotion.

Best Quote

“Men don't need linguistic talent; they just need courage and words.” ― Helen Fisher, Why We Love: The Nature and Chemistry of Romantic Love

Review Summary

Strengths: Fisher's ability to translate complex scientific concepts into accessible and engaging prose stands out. A significant positive is the thorough research and insightful analysis that provides a deeper understanding of love. The interdisciplinary approach, incorporating biology, psychology, and anthropology, enriches the narrative. Real-life case studies and personal anecdotes make the scientific content relatable and engaging. Weaknesses: Occasionally, the book leans too heavily on scientific jargon, posing challenges for readers without a background in the field. Some critiques suggest that the focus on biological aspects might overlook the emotional and psychological complexities of love. Overall Sentiment: The general reception is largely positive, with readers appreciating the enlightening exploration of the science behind love. It appeals to both science enthusiasts and those curious about human relationships. Key Takeaway: Ultimately, "Why We Love" offers a fascinating glimpse into the science of love, presenting it as a fundamental human drive akin to hunger or thirst, while highlighting its biological, evolutionary, and cultural dimensions.

About Author

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Helen Fisher Avatar

Helen Fisher

Helen E. Fisher is an anthropology professor and human behavior researcher at the Rutgers University and is one of the major researchers in the field of romantic interpersonal attraction.Prior to becoming a research professor at Rutgers University, she was a research associate at the American Museum of Natural History in New York City.By many accounts, Fisher is considered the world’s leading expert on the topic of love. Presently, Fisher is the most referenced scholar in the love research community. In 2005, she was hired by match.com to help structure the chemistry.com pair-matching website using both hormonal-based and personality-based matching techniques.

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Why We Love

By Helen Fisher

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