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Big Potential

How Transforming the Pursuit of Success Raises Our Achievement, Happiness, and Well-Being

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28 minutes read | Text | 9 key ideas
In the bustling arena of modern achievement, Shawn Achor flips the script on what it means to truly succeed. Armed with groundbreaking insights from neuroscience and psychology, Achor crafts a compelling narrative that champions the power of collaboration over solitary ambition. His revelation? Our potential thrives not in isolation, but in synergy with others. As we transcend the narrow confines of individual accolades and embrace the collective strength of shared success, we unleash a transformative cycle that elevates everyone involved. Achor's expertise, gleaned from working with elite institutions like NASA and the NBA, underscores a seismic shift in how we view accomplishment. "Big Potential" is not just a book—it's a call to action to redefine success in a world ripe for change, where interconnectedness is the key to unlocking unprecedented heights.

Categories

Business, Nonfiction, Self Help, Psychology, Leadership, Productivity, Audiobook, Management, Personal Development, Buisness

Content Type

Book

Binding

Hardcover

Year

2018

Publisher

Crown Currency

Language

English

ISBN13

9781524761530

File Download

PDF | EPUB

Big Potential Plot Summary

Introduction

When I was eight years old, my family visited a planetarium where I first learned about stars. The astronomer explained that what appeared to be single points of light were actually complex star systems - groups of stars orbiting each other, their gravitational forces creating balance and harmony. "Even the brightest stars don't shine alone," he said. That statement lingered in my memory for decades before I truly understood its significance. Years later, as I navigated the competitive landscapes of education and corporate life, I observed a troubling pattern. We're conditioned to believe that success comes from individual achievement - from standing out, outperforming others, and rising above the crowd. Our schools reward solo performance. Our workplaces promote based on individual metrics. Our culture celebrates lone geniuses and self-made billionaires. Yet this mindset creates an invisible ceiling on what we can achieve. The truth, as revealed through groundbreaking research across psychology, neuroscience, and organizational behavior, is that our potential isn't limited to what we can accomplish alone. Our greatest achievements, our most profound innovations, and our deepest fulfillment come through connection with others. When we shift from pursuing success in isolation to creating it collectively, we tap into what the author calls "Big Potential" - the exponentially greater possibilities that emerge when we work together to elevate each other.

Chapter 1: The Firefly Effect: How Hidden Connections Shape Our World

Deep in the mangrove forests of Southeast Asia, a mysterious natural phenomenon occurs that puzzled scientists for decades. As night falls, thousands of fireflies gather in the trees and begin to flash their lights. But unlike the random twinkling we might observe in our backyards, these fireflies synchronize their flashes with astonishing precision - creating waves of light that pulse through the entire forest in perfect unison. When biologist Hugh Smith first reported this phenomenon in 1935, his colleagues were skeptical. It seemed biologically impossible that thousands of individual insects could coordinate their behavior without any central control. How could creatures with tiny brains create such perfect harmony? What evolutionary advantage could this possibly serve? Years later, researchers discovered something remarkable. When fireflies flash randomly, a female firefly notices and responds to a male's signal only about 3 percent of the time. But when the males synchronize their flashing, that response rate jumps to an astonishing 82 percent. By working together - by creating a collective signal rather than competing to stand out - the fireflies dramatically increase their chances of success. Even more fascinating was how they achieved this synchronization. The fireflies don't need to see the entire forest; they only need to synchronize with their nearest neighbors. As long as no group is completely isolated from the others, the coordinated flashing spreads throughout the entire system. A few connection points can transform the whole ecosystem. What makes this story so powerful is how perfectly it illustrates the core principle of collective success. Society teaches us that it's better to shine alone than to shine together - to stand out rather than fit in. But nature shows us a different truth. The fireflies don't diminish their individual light by flashing in unison; they amplify it. By coordinating rather than competing, they create something greater than any single insect could achieve alone. This natural wisdom applies remarkably well to human potential. When we help others become better, we don't diminish our own light - we enhance the entire ecosystem, making everyone, including ourselves, shine brighter. Like the synchronized fireflies, our collective power is exponentially greater than the sum of our individual efforts.

Chapter 2: Beyond Small Potential: The Science of Interconnected Success

At Harvard University, a bizarre tradition takes place each year. On the midnight before final exams begin, hundreds of students gather in Harvard Yard, disrobe completely, and run naked through the grounds in what's called the "Primal Scream." This ritual release of stress before the ultimate test of individual merit perfectly symbolizes the intense pressure students feel to achieve alone. As a teaching fellow at Harvard, I conducted one of the largest studies of human potential ever done at the university. I wanted to discover what predicts success and happiness among these high-achieving students. I collected data on everything - from SAT scores and family income to sleep habits, extracurricular activities, and social connections. But as I analyzed the results, I discovered something unexpected. The individual attributes of these students - their intelligence, work ethic, or background - had almost no correlation with their performance and happiness. What did predict their thriving? Social connection. The students who felt most supported and interconnected were the ones who flourished, both academically and emotionally. Success at Harvard wasn't about individual brilliance; it was about finding your place within a constellation of other stars. This insight was later validated by Google's Project Aristotle, an ambitious study that sought to identify the perfect profile for high-performing employees. After analyzing vast amounts of data across hundreds of teams, Google's researchers reached a surprising conclusion: individual traits and aptitudes were poor predictors of success on a team. What mattered most was how people worked together - specifically, whether team members felt psychologically safe to share ideas and take risks. Even more compelling is the growing evidence that traits we've long considered fixed individual attributes - from intelligence to creativity to personality - are actually contagious and interconnected. One fascinating study from Michigan State University found that when children were surrounded by peers who were hardworking, attentive, or playful, they too developed those traits. Even genius is interconnected. Thomas Edison, often portrayed as a lone inventor, actually relied heavily on a team of collaborators to create his innovations. Our health and happiness also spread through social networks. The famous Framingham Heart Study found that having healthy individuals in our community increases our own chances of being healthier. Researchers Christakis and Fowler discovered that if you become happier, any friend within a one-mile radius becomes 63 percent more likely to become happier too. The implications are profound. We've been measuring success and potential in entirely the wrong way. We've been operating under what the author calls "Small Potential" - the limited success you can achieve alone. But the science points to a far greater possibility: "Big Potential" - the success you can achieve only in a virtuous cycle with others. When we help others become better, we raise not only their performance but our own potential as well. This research challenges everything we think we know about achieving success. It's not about being the smartest or strongest person in the room; it's about helping create the smartest, strongest team. Our potential isn't limited by our individual capabilities, but by how well we connect with, contribute to, and benefit from the ecosystem of people around us.

Chapter 3: Creating Your Star System: The Power of Positive Influence

Benjamin Zander, the renowned conductor of the Boston Philharmonic Orchestra, tells a story about a cellist who was feeling discouraged about being the eleventh chair in the cello section. Despite being part of one of the world's finest orchestras, all she could focus on were the ten people ahead of her. Sensing her disengagement, Zander asked for her opinion on how to conduct a challenging section of music. The next week, he conducted the piece exactly as she had suggested, to rave reviews. From that moment, Zander recalls, "this cellist who sat in the eleventh seat played like a completely different person." She had discovered she could be a leader from any chair. This story illustrates a critical truth about potential: you don't need to be at the top of the hierarchy to influence outcomes. You can be a superstar within a constellation of stars, rather than trying to outshine everyone else. Consider the approach of UConn women's basketball coach Geno Auriemma, whose teams have achieved extraordinary success. Auriemma cultivates a culture where players are judged by their contributions to the team rather than individual achievements. He carefully observes not just performance on the court but engagement on the bench. Players who focus only on themselves - their minutes, their points - find themselves sitting out, regardless of talent. The research confirms this approach. A large study of investment analysts found that when star performers changed firms, 46 percent of them experienced a dramatic decline in performance. Their success wasn't purely about individual talent; it depended on the ecosystem that supported them. Similarly, researchers found that the ratio of assists to turnovers in basketball predicts success better than shooting percentage. Teams win through collaboration, not individual heroics. To create your own star system, you need to first tap into the power of positive peer pressure. Just as being around negative, unmotivated people drains energy, surrounding yourself with positive, engaged people causes your positivity, engagement, and creativity to multiply. This isn't about networking with successful people to get ahead, but about connecting with individuals whose positive traits can "super bounce" your potential, and you theirs. Second, create balance through variety. The more diverse your ecosystem, the stronger and more resilient it becomes. Research shows that teams with high "cognitive diversity" - differences in how people think, not just demographic differences - are significantly better at solving complex problems. You need a mix of what the author calls pillars (who provide unconditional support), bridges (who connect you to new resources), and extenders (who push you out of your comfort zone). Finally, create reciprocal bonds. One-way relationships drain energy rather than enhancing it. Harvard Business School research shows that psychological safety - the feeling that you can take risks without fear of rejection - emerges when relationships on a team are two-way streets. This doesn't mean taking on too many collaborations; research shows that collaborative overload can lead to burnout. Instead, focus on creating meaningful, mutually beneficial connections. The science is clear: you can be a superstar, but you can't be one alone. Your potential is determined not just by what you know or can do individually, but by the constellation of stars you create around you.

Chapter 4: Expanding Leadership: How to Lead from Every Seat

At Kaiser Permanente, a groundbreaking program called "I Saved a Life" transformed the company's approach to preventive care. The innovation wasn't a new medical procedure or technology. Instead, it was something far simpler yet more profound: empowering receptionists and call center representatives - people without medical training - to take an active role in patient care. When patients called to book appointments for any reason, these representatives were trained to check if the patient was overdue for preventive screenings like mammograms or colorectal cancer tests. If so, they would suggest booking those screenings during the same visit. The results were astonishing. Of the 1,179 women diagnosed with breast cancer since the program began, 40 percent had booked their mammogram at the suggestion of a non-medical staff member. In total, 471 lives were saved by people who never set foot in an operating room. This program succeeded because it challenged the traditional hierarchy of who gets to lead change. In most hospitals, there's a clear dividing line between "medical providers" and "support staff." But Kaiser recognized that everyone in their ecosystem could contribute to their core mission of improving patient health. They created a system where people could lead from every seat, regardless of their title or training. Similarly, when Joel Pedersen became superintendent of the Cardinal Community School District in Iowa, he inherited what was considered a "failure factory" - a school in the bottom 10 percent nationwide. Rather than focusing solely on teachers and administrators, Joel identified potential leaders throughout the ecosystem, including bus drivers, cafeteria workers, and maintenance staff. He provided them with training and encouraged them to see themselves as crucial to student success. Bus drivers began writing personal notes to brighten students' days. Lunch staff learned about the benefits of positivity in their interactions with students. The results were transformative. Within five years, Cardinal's average ACT scores increased from 17 to 21, and its graduation rate reached 92 percent. Parents began choosing this once-failing school over wealthier districts because they saw the positive culture and results. To expand your own leadership power, regardless of your formal position, start by recognizing your ability to lead from any seat. Just as the eleventh-chair cellist discovered she could influence the entire orchestra, you can create change from wherever you sit in your organization, community, or family. This mindset shift is the first step to unlocking bigger potential. Next, develop what the author calls an "Elevated Pitch" - a compelling way to invite others to become agents of change. When Allstate CEO Tom Wilson wanted to transform his company's culture, he didn't hire expensive consultants to deliver standardized training. Instead, he invited employees from every level of the company to volunteer as trainers for their peers. His Elevated Pitch was that in order to learn leadership skills and rise in the ranks, you must take on the mantle of leadership wherever you are. The result was 280 employees becoming champions for positive change, creating organic momentum throughout the organization. The key to sustaining this expanded leadership is to use progress as fuel. When people see the fruits of their efforts, it creates a positive feedback loop that drives even greater change. At Kaiser, tracking and sharing exactly how many lives had been saved motivated staff to continue their life-saving conversations with patients. By expanding your definition of leadership and empowering others to lead from every seat, you create a multiplier effect that dramatically increases what you and your team can achieve together. This isn't just about delegation; it's about recognizing that real power comes from creating an ecosystem where everyone feels ownership and responsibility for collective success.

Chapter 5: The Prism of Praise: Enhancing Others to Elevate Yourself

Sarah was in the final round of interviews for a partner position at her law firm. Only two candidates remained, and her mentor had given her clear advice: "It's either you or her." During her first interview, Sarah followed this guidance, carefully detailing her individual accomplishments and highlighting why she deserved the promotion over her competitor, Karen. But in her second interview, something shifted. When a senior partner complimented her work on a recent acquisition, instead of simply accepting the praise, Sarah did something unexpected. She said, "Thank you. That was one of my proudest achievements. But I'm also grateful for the team you surrounded me with. Tim stayed up for three days straight to help me finish. And Karen worked really hard on the project too. She is one of the smartest lawyers I've worked with." Sarah worried she had just sabotaged her chances by praising her competition. But a month later, she learned she got the position. The deciding factor, the senior partner told her, was that while Karen had used the acquisition to promote only herself, Sarah had used it to praise others, including Karen. "You made partner," he explained, "because you are not only good, you are good for the firm." This story illustrates a powerful principle: praise is not a limited commodity. In fact, it's a renewable resource that creates a virtuous cycle - the more you give, the more you enhance your own supply. When done right, praise primes the brain for higher performance, creating more success to praise. By refracting the light of recognition onto others rather than absorbing it yourself, you not only make your colleagues shine; you enhance your own position as well. Unfortunately, many of us have been trained to hoard praise rather than share it. Our schools and workplaces often foster a scarcity mindset where recognition is treated as a zero-sum game. But research consistently shows that this approach diminishes both individual and collective potential. To become what the author calls a "Prism of Praise," start by stopping comparison praise. Comments like "You were the best speaker today" or "Your report was better than Jack's" might seem positive, but they actually undercut others while placing an unconscious limit on expectations. Instead, celebrate people's achievements on their own merits: "Your report was amazing" or "The comedic timing of your speech was perfect." Next, spotlight what's right. When people feel recognized for their strengths and contributions, they're motivated to repeat those behaviors. One study of cruise ship staff found that the best days at work weren't when they visited exotic ports or had time off - they were the days they received specific praise from their direct supervisors. That recognition not only enhanced their experience but led them to provide better service to guests. Third, praise the base. Too often, recognition goes only to top performers who already receive rewards through higher pay or status. Instead, shine light on the support system that makes high performance possible. When a team succeeds, acknowledge not just the leader but the people who helped along the way - the assistant who worked late, the colleague who contributed valuable insights, or the mentor who provided guidance. Fourth, democratize praise by creating systems that allow recognition to flow in all directions, not just from the top down. When JetBlue Airways implemented a peer-to-peer recognition program where any employee could acknowledge a coworker's efforts, they saw a 3 percent increase in retention and a 2 percent increase in engagement for every 10 percent increase in recognition. The financial impact was significant, especially considering the high cost of turnover. Research shows that about 31 percent of people report being "positive but not expressive of it at work." By activating these "hidden optimists" and giving them permission to express praise, you can create a multiplier effect that transforms your entire culture. When you enhance others through authentic, specific recognition, you don't diminish your own light - you magnify it. By becoming a Prism of Praise, you create a virtuous cycle where success and recognition continually expand, lifting everyone higher in the process.

Chapter 6: Defending Against Negativity: Protecting Your Ecosystem

As a graduate student at Harvard, I discovered something peculiar about the university's law library. Despite its beautiful architecture and extensive collection, every time I studied there, I would leave feeling irritated, depleted, and unable to focus. This puzzled me until a conversation with another student shed light on the mystery. She described the law library's atmosphere as having "beautiful presentation, but with a spiky acidic palate with a bitter finish" - perfectly capturing the almost palpable cloud of stress and competition that permeated the space. What I was experiencing wasn't just in my imagination. Research shows that we can literally "catch" other people's stress and negativity through a process similar to emotional contagion. Studies by Engert and colleagues found that simply observing someone who is stressed - whether a coworker, family member, or even a stranger on video - can raise our cortisol levels by up to 26 percent. We can even smell other people's stress hormones when they sweat, triggering our own stress response. This research explains why the Harvard Law library affected me so strongly. Notoriously one of the most hyper-competitive environments at an already competitive university, it was essentially a petri dish of anxiety, frustration, and stress. Without realizing it, I was absorbing the negative energy of stressed-out law students preparing for career-defining exams. In today's hyper-connected world, these forces are unavoidable. We're constantly exposed to other people's energy - from colleagues in open-plan offices to strangers on social media to friends and family going through difficult times. And unfortunately, negativity often has a stronger impact than positivity. Harvard Business School research suggests that a single toxic person has a much greater effect on a team than a superstar. Cross and Parker found that roughly 90 percent of anxiety at work comes from just 5 percent of one's network. To protect yourself and your potential, start by building a moat around your day. Create media-free zones, especially during your most vulnerable times - first thing in the morning and right before bed. When you're low on blood sugar or tired, you have fewer mental resources to defend against negative influences. Try implementing a simple rule: no news, email, or social media before breakfast or after lying down at night. This creates a "tidal moat" similar to the one that protected Mont Saint-Michel in France, giving you precious time to build your defenses. Next, build a mental stronghold - a practice that creates a stockpile of mental reserves you can fall back on in challenging times. After the Pulse nightclub shooting in Orlando, medical staff at Orlando Health began their morning meeting with gratitude - for having been put there to help, for the outpouring of love from across the country, for the shoulders to cry on. This practice, implemented years earlier as part of their positive psychology training, helped them stay resilient in the face of unimaginable tragedy. You can also practice Mental Aikido - a technique inspired by the martial art that uses an attacker's energy to redirect their momentum. Instead of trying to block or deny stress, reframe it as a challenge that activates your potential. Research by Alia Crum and colleagues found that when leaders helped their teams view stress as a challenge rather than a threat, participants experienced an 8 percent drop in negative health effects and a corresponding increase in productivity. Sometimes the wisest defense is a strategic retreat. The U.S. Travel Association's research shows that people who take all their vacation days have a 6.5 percent higher chance of getting promoted than those who leave paid time off unused. Contrary to what many believe, taking time away from your problems doesn't show a lack of commitment; it provides the mental reset needed to approach them with fresh energy and perspective. Finally, know when to pick your battles. Not every negative force in your life is worth fighting. Sometimes quitting is the right choice, whether it's leaving a toxic workplace, ending an unhealthy relationship, or abandoning a career path that no longer aligns with your values. Defense, resilience, and grit are valuable, but only to a point. If you've tried all strategies and your situation hasn't improved, it may be time to redirect your energy toward more winnable battles. By implementing these defenses, you protect not just yourself but your entire ecosystem from the forces that threaten to diminish your collective potential.

Chapter 7: Sustaining Momentum: Building Collective Energy for Growth

Brian O'Connor, a fifth-grade social studies teacher in Chappaqua, New York, found an unusual way to inspire his students. He had them watch CNN Heroes, a show profiling everyday people making extraordinary contributions to the world. After each episode, his students would identify qualities they admired in these heroes and write letters inviting them to a "Skype party" with the class. To O'Connor's surprise, many heroes responded, and soon the classroom walls were covered with photos of his students connecting with these remarkable individuals. What made this approach so powerful wasn't just that it exposed students to inspiring role models. It was that in celebrating these heroes, the students themselves began to change. By giving the children a vivid picture of what a meaningful future could look like, O'Connor was putting them on the path to becoming heroes themselves. He was creating what physicists call ferromagnetism - a phenomenon where a magnetic force causes electrons in metal to spin in the same direction, creating a powerful collective energy that pulls more electrons into alignment. This principle applies beyond the classroom. At Camp David, I once spoke to White House staffers who were struggling to sustain their motivation as the administration neared its end. During our discussion, one staffer mentioned how giving tours of the White House to friends and mentees reinvigorated her enthusiasm for her job. As she pointed out historic portraits and walked visitors through hallways where momentous decisions had been made, she reconnected with the meaning and privilege of her work. The excitement in her guests' eyes reflected back into her own, creating new energy and momentum. To sustain your own momentum toward Big Potential, first create what the author calls "Tours of Meaning" - opportunities to reconnect with the deeper purpose behind your daily tasks. When someone asks what you do, move beyond describing your duties ("I audit tax forms") and instead talk about the meaning in your work ("I help ensure our tax system is fair and accountable"). The very act of articulating this meaning reminds your brain why your work matters, generating fresh energy and motivation. Next, utilize Vivid Direction to channel that energy. Research from Oxford and Cambridge shows that your ability to vividly imagine details about a bright future dramatically increases your motivation and momentum. The more clearly you can picture success, the more attainable it feels and the more likely you are to take action toward it. Golf legend Jack Nicklaus described seeing every shot as a "color movie" in his mind before taking it - visualizing not just the end result but the entire path to success. This approach is backed by science. One study found that people who visualized themselves voting from a third-person perspective were more likely to actually vote the next day. Another study at the Cleveland Clinic discovered that merely visualizing exercise led to a 13.5 percent increase in muscle strength - without lifting a single weight. By creating detailed mental images of success, you create a magnetic pull toward that future. Finally, celebrate the wins - not just the big milestones but the small steps along the way. When one hospital implemented a practice where nurses would throw "remission parties" for cancer patients, it created a culture of celebration that energized the entire staff. Similarly, research at Toyota found that teams who celebrated their strengths and successes saw productivity increases of 6-9 percent, compared to the normal yearly variation of -1 to 1 percent. The power of celebration extends to personal relationships as well. When a friend was frustrated by her husband's lack of help around the house, she tried a week-long "celebration campaign" - praising him for everything he did contribute rather than nagging about what he didn't. The result? He began doing more to live up to this new, positive self-image as a helpful partner. By generating more positive energy through meaning, directing that energy with vivid vision, and accelerating momentum through celebration, you create a virtuous cycle that sustains progress toward your biggest potential. Like electrons aligning in a magnetic field, your energy draws others along with you, creating a collective force far greater than what any individual could generate alone.

Summary

At the heart of Big Potential lies a profound shift in how we understand success and achievement. For too long, we've operated under the false belief that reaching our highest potential is a solitary pursuit - that we must outshine, outperform, and outcompete others to truly excel. The research presented throughout this journey reveals a different truth: our greatest potential emerges not in isolation but in connection. Like the synchronized fireflies whose collective flashing creates a light visible for miles, we shine brightest when we help others shine. Our traits, abilities, and even our success are not fixed individual attributes but interconnected forces that flow through our social ecosystems. When we embrace this reality, we unlock what the author calls SEEDS of Big Potential: Surround yourself with positive influencers who create a star system in which you can thrive. Expand your power by helping others lead from every seat. Enhance resources by becoming a prism that refracts praise onto others. Defend against negative forces that threaten to diminish your ecosystem. Sustain momentum by creating meaning, vivid direction, and celebration that fuels collective energy. Together, these strategies create a virtuous cycle that continually raises the ceiling on what's possible. This vision offers hope in a world that often feels divisive and hyper-competitive. It reminds us that we don't have to choose between personal success and lifting others up - in fact, they are inextricably linked. When the Masai warriors of Kenya greet each other, they don't ask "How are you?" They ask "How are the children?" - acknowledging that true well-being depends on the thriving of the entire community. In the same way, our own potential cannot be separated from the potential of those around us. By helping others become happier, more creative, and more successful, we don't diminish our own light - we create a constellation bright enough to illuminate new possibilities for everyone.

Best Quote

“You are what you read. And science confirms this. Researchers from Dartmouth and Ohio State found that when you become engrossed with a book you may actually begin to not just identify with, but actually take on some of the traits and characteristics of, the main character. For example, if you read a book about someone with a strong social conscience, your likelihood of doing something socially conscientious rises.” ― Shawn Achor, Big Potential: How Transforming the Pursuit of Success Raises Our Achievement, Happiness, and Well-Being

Review Summary

Strengths: The book is described as enlightening for those unfamiliar with its concepts, offering valuable insights into teamwork and leadership. It emphasizes the importance of inspiring team members to become leaders themselves and includes practical advice on engaging and planning with a team. The reviewer appreciates the book's reminders to share successes with the team and its focus on collective growth. Weaknesses: The review mentions that while there are helpful points, the book may not be suitable for everyone, suggesting that it might not resonate with all readers. Overall Sentiment: Enthusiastic Key Takeaway: The book effectively shifts the reader's perspective from individual success to collective achievement, emphasizing that true leadership involves uplifting others, which in turn enhances one's own potential.

About Author

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Shawn Achor Avatar

Shawn Achor

Shawn Achor is an American educator, author, and speaker known for his advocacy of positive psychology. He is best known for his research reversing the formula of success leading to happiness—his research shows that happiness in fact leads to success. Achor spent 12 years studying what makes people happy at Harvard University. He later authored The Happiness Advantage and founded the Institute of Positive Research and GoodThinkInc. His TEDx talk "The Happy Secret to Better Work" is one of the 20-most viewed TED talks.

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Big Potential

By Shawn Achor

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