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Future Fit

How to Stay Relevant and Competitive in the Future of Work

3.8 (83 ratings)
26 minutes read | Text | 10 key ideas
In the ever-evolving landscape of work, Andrea Clarke's "Future Fit" redefines the essence of career resilience. As automation and AI disrupt conventional job paradigms, the real challenge is not merely keeping pace with technology but harnessing the irreplaceable power of human aptitude. Clarke draws from her rich tapestry of experiences across journalism and corporate communications to unveil eight pivotal human skills—ranging from adaptability to creative problem-solving—that will set you apart in a chaotic market. This book isn't just a guide; it's a call to action for those willing to cultivate their unique human capital and thrive in tomorrow's dynamic workforce.

Categories

Business, Nonfiction, Self Help

Content Type

Book

Binding

Paperback

Year

2019

Publisher

Major Street Publishing

Language

English

ASIN

0648410072

ISBN

0648410072

ISBN13

9780648410072

File Download

PDF | EPUB

Future Fit Plot Summary

Introduction

The landscape of work is shifting beneath our feet at an unprecedented pace. Technology, globalization, and unexpected disruptions have fundamentally transformed not just how we work, but what skills we need to thrive. Many of us feel the ground moving, wondering if our carefully constructed careers might suddenly become obsolete. This uncertainty is not unfounded—research shows that nearly half of all current job tasks could be automated within the next decade. Yet within this disruption lies extraordinary opportunity. The future belongs not to those who simply resist change, but to those who develop the human capabilities that machines cannot replicate. The eight skills explored in this book represent your toolkit for navigating the future with confidence. Each skill is deeply human, infinitely developable, and increasingly valuable in a world where technical knowledge alone is no longer enough. By intentionally cultivating these capabilities, you'll position yourself not merely to survive workplace transformation, but to flourish within it—becoming truly future-fit for whatever challenges and opportunities tomorrow brings.

Chapter 1: Build Your Reputation Capital as Your Most Valuable Asset

Reputation capital represents the sum total of how others perceive your value, capabilities, and trustworthiness. It's what people say about you when you're not in the room—and in today's increasingly virtual workplace, this currency has never been more valuable. As traditional career paths fragment and employment becomes more fluid, your reputation capital often determines which opportunities find you and which doors remain closed. Andrea Clarke discovered this truth firsthand after being unexpectedly let go from her dream job in Washington D.C. Having recently returned from a high-profile humanitarian assignment in Baghdad, she suddenly found herself facing not just unemployment but potential deportation if she couldn't secure a new position within ten days. In this critical moment, Clarke mobilized what she calls her "board of directors"—a trusted network including Laura Capps, a former speechwriter for President Bill Clinton, and Melissa Wagoner, Press Secretary in Senator Edward Kennedy's office. This network didn't just offer sympathy; they actively worked the phones on her behalf, connecting her to opportunities that would have remained invisible otherwise. Within nine days, Clarke landed an interview for a role that was already well into its selection process. Because her reputation preceded her through her network's advocacy, she was able to join the process late yet still secure the position—a communication leadership role for a major advocacy movement to end genocide in Darfur. This experience crystallized for Clarke how reputation capital translates to real-world value in the marketplace. Building reputation capital begins with clarity about your purpose—what conversation you want to start in the world. Sally Dwyer, an international human resources executive who has overseen top talent at major financial institutions, emphasizes that "standing out means knowing what you stand for." In today's post-pandemic environment, where first impressions often come through others' opinions rather than direct meetings, what others consistently say about your competency, character, and consistency matters more than ever. To strengthen your reputation capital, start by articulating your purpose through five original words or a clear statement that differentiates you from others. Rather than generic descriptors like "trustworthy" or "hardworking," create a compelling narrative that showcases your unique value. For example, Clarke shares how one workshop participant transformed her self-description from a generic "flexible, patient customer service professional" to a powerful story: "I'm a natural-born leader, the oldest of seven children who fled Africa during a violent civil war... It's because of this that I am comfortable leading small teams by clearly defining a mission." Finally, develop a deliberate five-point plan: clarify your Purpose, strengthen your Position through compelling talking points, identify your Audience, plan your Activity across appropriate platforms, and regularly Assess your impact. By intentionally cultivating your reputation capital through this structured approach, you create a resource that opens doors, builds opportunities, and becomes the foundation for a truly future-fit career.

Chapter 2: Master Communication to Command Any Room

Communication is not simply about talking; it's about impact. In an increasingly virtual world where we're seen in brief "micro-moments," mastering communication has become a core leadership competency that distinguishes high performers from everyone else. Those who communicate with intention and clarity are perceived as having stronger capabilities, regardless of their technical expertise. As a former television news correspondent, Andrea Clarke experienced the ultimate communication pressure test daily. One particularly vivid example occurred on April 16, 2007, when she was having a rare lunch outside the office in Washington D.C. Checking her phone, she discovered 36 missed calls—a clear signal of breaking news. A mass shooting was unfolding at Virginia Tech campus with potentially dozens of casualties. Within minutes, she scrambled to secure a camera crew and raced to the scene, facing the immense challenge of gathering information, conducting interviews with traumatized witnesses, and preparing to go live on air to millions of viewers. When the moment came to cross live to iconic news anchor Ian Ross, Clarke employed specific techniques to manage her nerves and deliver with authority despite the chaotic scene. She used "box breathing"—breathing in for four seconds, holding for four, then exhaling for four—to regulate her heart rate. She consciously lowered her vocal pitch to project confidence and varied her pace strategically to emphasize key points. These techniques allowed her to communicate clearly and credibly despite the intense pressure. This experience illustrates what Clarke calls the "trifecta effect"—the powerful combination of voice, body language, and language choice that creates commanding presence. Research from MIT indicates that your voice accounts for 40% of your impact in conversation, while body language contributes another 50%. Mastering these elements isn't optional for future-fit professionals—it's essential. To strengthen your communication impact, start by becoming aware of your vocal patterns. Speak in your "lower conversational pitch" to project authority, avoid upward inflections that signal doubt, control your pace using strategic pauses, and adjust your volume to match the setting. Pay equal attention to body language: avoid unconscious head tilts that suggest uncertainty, ground yourself physically, eliminate distracting fidgeting, and maintain direct eye contact to create connection. Equally important is mastering language that builds rather than undermines your authority. Eliminate apologetic openings like "I'm sorry to take your time," minimize qualifying words like "just," avoid self-diminishing phrases like "I'm not the expert," and own your opinions without undermining them. When caught off-guard, use the "Headline > Info > Close out" framework to organize your thoughts quickly and speak with impact, even under pressure. By consciously developing these communication skills, you transform from someone who simply speaks to someone who consistently influences and moves others to action—a distinction that will increasingly separate those who thrive in the future workplace from those who merely survive.

Chapter 3: Cultivate Adaptability Through Intentional Practice

Adaptability is perhaps the most foundational of all future-fit skills—the mindset that enables us not just to weather change, but to thrive through it. While humans have always needed to adapt, today's challenge is fundamentally different. The rate of technological innovation is accelerating exponentially, creating what Eric "Astro" Teller of Alphabet's X calls a widening gap between technological advancement and human adaptability. This gap between what author Thomas Friedman describes as "little c" change (everyday adjustments) and "big C" Change (fundamental transformations) requires us to develop our adaptability quotient (AQ) with intentional practice. For example, journalists who once simply adjusted their reporting approach for different stories now must adapt to AI colleagues like Wordsmith by Automated Insights, which generates thousands of financial and sports stories automatically. This isn't just changing how they work—it's redefining what their work is. Dr. Catherine Ball, Australia's "Dame of Drones" and successful entrepreneur, exemplifies high adaptability in action. Having launched nine businesses and currently running five, Ball navigates constant change by focusing on intentions rather than rigid goals. "For me, an intention is your true north, the touchstone you come back to again and again," she explains. When faced with the difficult decision to close one of her highly-publicized ventures, Ball demonstrated the core of adaptability: "I let go of the business, but I don't let go of the intention. I kept the gold and got rid of all the extraneous stuff that was preventing that gold from shining." Ball's approach illustrates the three-part framework for cultivating adaptability: Engage with emerging changes rather than hiding from them; Activate your energy and optimism to see change as opportunity; and Release yourself from emotional restraints like bruised ego or fear that hold you back. This mindset allows her to view setbacks not as failures but as necessary stopovers on the journey toward her destination. To strengthen your own adaptability, start by seeking out genuinely different perspectives—not just from colleagues in other departments, but from people outside your cultural, political, and social circles. Use everyday challenges as rehearsals for bigger transformations, asking "What caught me off guard?" and "What would an edge-of-possibility solution look like?" rather than rushing to the obvious answer. Build a "silver linings bank account" by collecting not just lessons from setbacks but the positive outcomes that emerged unexpectedly. Neurologically, adaptability is enhanced through physical activity. The hippocampus—the brain region responsible for encoding different contexts and responding appropriately—is uniquely capable of growing new neurons through aerobic exercise. However, this neuroplasticity is hindered by the stress hormone cortisol, making stress management equally important for building adaptability. By intentionally developing these practices, you can evolve your natural adaptability into the superpower that will enable you to navigate the increasingly complex landscape of work with confidence and creativity—becoming truly future-fit regardless of what changes arrive next.

Chapter 4: Harness Creativity as Your Competitive Advantage

Creativity has emerged as a critical competitive advantage in today's workplace, with research from the World Economic Forum placing it firmly in the top five most valuable future skills. Far from being limited to traditionally "creative" professions, creativity has become essential across all sectors as organizations face increasingly complex problems and unexpected competition. When COVID-19 struck, we witnessed creativity's power firsthand as businesses rapidly reimagined their operations: set designers became furniture makers, storefronts transformed into distribution hubs, Uber pivoted from transporting people to delivering goods, and gyms began renting out equipment. This wasn't merely adaptation—it was creative problem-solving that generated entirely new value during crisis. Despite creativity's growing importance, research by Professor George Land reveals a troubling trend: while 95% of five-year-olds demonstrate genius-level creative problem-solving, this drops to just 2% by adulthood. Our education systems and workplaces often inadvertently suppress creative thinking rather than nurturing it. As Anne Harris, Associate Professor at RMIT University, explains: "Education is just completely disengaged as a sector... The understanding that we now increasingly live in a gig economy, and people need more than anything to be flexible and risk-taking and iterative, is completely the opposite ethos and structure to how we measure success in secondary schools." Alex Wadelton, advertising creative and co-author of The Right-brain Workout, believes we don't lose our creative capacity—we simply forget how to access it. He suggests practical techniques to reawaken creativity: spend time in nature to stimulate sensory engagement; break routine by never having the same day twice; allow ideas to percolate rather than forcing solutions in timed brainstorming sessions; share ideas freely rather than hoarding them; and cultivate curiosity through intentional observation of everyday phenomena. To build creativity as a future-fit skill, start with three powerful practices. First, engage in "forced adaptation" by deliberately stepping outside your comfort zone—learning a new language, instrument, or sport forces your brain to create new neural pathways. Second, use visualization techniques that engage all your senses, as mental imagery activates many of the same neural networks as physical experience. Third, develop emotional regulation to better manage your responses to challenging situations, creating the psychological safety needed for creative risk-taking. Creating optimal conditions for creativity also involves practical steps: minimize workplace stress that triggers creativity-killing cortisol; prioritize deep, quality sleep to restore serotonin levels (scheduling creative work in the morning when serotonin peaks); engage in regular physical exercise that releases peptides supporting serotonin production; and diversify your intellectual interests to create what Baba Shiv of Stanford calls "knowledge nodes"—bits of unrelated information that combine to produce unexpected solutions. By intentionally cultivating creativity through these practices, you develop what Wadelton calls "Professional C"—the ability to generate innovative solutions on demand. In a world where routine tasks are increasingly automated, this distinctly human capability to connect disparate ideas, imagine new possibilities, and solve complex problems in original ways becomes not just valuable but essential for remaining relevant and competitive.

Chapter 5: Network with Purpose, Not Just Presence

Traditional networking—the practice of collecting business cards and building the largest possible contact list—has become obsolete. Today's effective networking is about intentionally cultivating deeper, more meaningful connections and mobilizing the network you already have, rather than endlessly expanding it with superficial relationships. Andrea Clarke discovered the power of this approach when she landed her most valuable business contract through reconnecting with Candice Treloar, a childhood friend she hadn't seen in 25 years. After attending one of Clarke's workshops, Candice referred her to Telstra, Australia's largest telecommunications company, resulting in Clarke's most significant contract to date. This example illustrates what research confirms: our most valuable opportunities often come not from new connections but from reactivating what network expert Dr. David Burkus calls "dormant ties"—relationships that have been inactive for years. A study of 244 executives found that reconnecting with contacts they hadn't spoken with for three or more years provided more valuable information than their everyday connections. These dormant ties offer the perfect combination of novelty (having developed different expertise and networks) and trust (based on shared history). As Burkus explains, "The biggest wins come from reaching out to old friends. Because those people are in different circles now—different industries and different places—they provide the same new information and new opportunities as total strangers would, but it's easier to build rapport with them." In today's increasingly digital workplace, intentional networking becomes even more important. Clarke suggests three practical approaches: First, make "four by four" connections—call four people from your network every week for meaningful, agenda-free conversations that strengthen relationships. Second, be strategic about in-person opportunities—as hybrid work models limit face-to-face interaction, prepare thoughtfully for those precious moments when you are physically present with colleagues. Third, connect with purpose rather than randomly—when reaching out to someone new, have a genuine reason for connecting rather than simply collecting another contact. To structure your networking more intentionally, Clarke recommends developing a "3D network" with specific roles: your "breakout network" helps you achieve specific goals by opening doors and making connections; your "schooling network" consists of people who help you learn what you need to know; and your "enforcement network" includes those who hold you accountable and won't let you fail. Within this framework, Clarke suggests identifying five key relationships: an advisor who provides hands-on guidance about specific tasks; a mentor with whom you can be completely candid; a sponsor who actively advocates for you; a connector who introduces you to valuable contacts; and a curator who offers support across all life dimensions, not just professional ones. Clarke illustrates the curator relationship through her own story of school friend Sara Yates, who provided crucial perspective when Clarke was considering leaving her television career—a major transition that seemed shocking to everyone else. Sara's ability to listen without judgment, provide candid feedback, and hold Clarke accountable made her an invaluable sounding board during this pivotal life change. By networking with purpose rather than merely collecting connections, you create a genuine tribe of supporters who contribute meaningfully to your growth and success—an approach that generates far more value than traditional networking ever could, especially in an increasingly virtual workplace.

Chapter 6: Lead with Empathy in the Hybrid Workplace

Leadership is undergoing a profound transformation. No longer simply about setting direction, modern leadership involves creating entirely new ways of working while supporting team wellbeing during unprecedented change. As one global head of talent described it: "I need to get on calls with exaggerated energy, empathy and a need to genuinely care about what's happening for each member of my team, even when I have no energy myself." Andrea Clarke's experience during helicopter underwater escape training (HUET) vividly illustrates the essence of this new leadership paradigm. During the simulated emergency, Clarke found herself paralyzed with shock when her helicopter flipped upside down underwater. Despite the "every person for themselves" nature of the exercise, the Air Force pilot next to her noticed her distress, released her harness, and pulled her to safety—an act of situational awareness and empathy that potentially saved her life. This moment crystallized Clarke's understanding of true leadership: not those who follow protocols or position themselves above others, but those who remain acutely aware of their environment while attending to the immediate needs of those around them. In today's hybrid workplace, where teams are distributed across home offices and traditional workplaces, this kind of human-centered leadership becomes even more critical. Dominic Price, Work Futurist at Atlassian, emphasizes the importance of distinguishing between leading and managing: "Leading and managing are two different skills. If we're leading, let's be clear about that and get out of the road. When we're managing, we need to make sure that everyone knows that as well." In this context, Jonas Altman, founder of Social Fabric, offers four effective leadership models for the hybrid era: The Teacher who distributes authority and champions transparency; The Learner who synthesizes information across departments; The Mobiliser who responds to emerging information with enlightened choices; and The Giver who, like Google CEO Sundar Pichai, focuses on helping others succeed. Trust forms the foundation of effective leadership in distributed teams. Clarke draws parallels to her experience as a news correspondent, where trust operated in all directions between field crews and headquarters. The Chief of Staff would provide clear objectives and establish effective communication protocols, then step back with an "eyes on, hands off" approach—trusting the field team to make rapid decisions while remaining available if needed. This decentralized decision-making model, where power is shared equally among team members, offers a compelling template for hybrid workplace leadership. Atlassian's Team Playbook codifies similar principles for successful hybrid teams: shared understanding of the problem being solved; a full-time owner who champions the mission; a balanced team with clear roles; and defined value metrics that align team and stakeholders. As Price notes, "While team health is important for co-located teams, it is absolutely vital when you go distributed. Problems—whether with the work itself or with team dynamics—are amplified by distance." Perhaps most importantly, effective leaders recognize that happiness and purpose must remain central. Price developed the Personal Moral Inventory™ to help leaders evaluate themselves across four dimensions: productivity and profit, people (physical and mental health), planet (environmental impact), and purpose (desired legacy). This balanced approach ensures leaders don't sacrifice wellbeing for productivity—a particularly crucial consideration in today's demanding hybrid environment. By leading with empathy, distributing decision-making authority, and maintaining focus on both results and wellbeing, you develop the leadership capabilities essential for navigating the complex human dynamics of tomorrow's workplace—creating teams that thrive regardless of their physical distribution.

Chapter 7: Solve Complex Problems with Human-Centered Thinking

Problem solving has emerged as a cornerstone skill for the future of work, with research suggesting that by 2030, we'll spend approximately one-third of our working week dedicated to solving increasingly complex challenges. As automation assumes routine tasks, our distinctly human capacity for innovative problem solving becomes our primary competitive advantage. The importance of problem solving appears across educational and workplace research. The World Economic Forum gives it double billing in its most in-demand skills list, while 97% of educators surveyed by Adobe believe students should learn creative problem solving skills to prepare for the age of automation. For professionals already in the workforce, the stakes are particularly high—McKinsey research indicates that current automation technology could handle 22% of the work done by lawyers, doctors, teachers and executives, with more disruption coming. Effective problem solving begins with proper framing—identifying the right question before rushing to solutions. Thomas Wedell-Wedellsborg's research found that 85% of executives believed their organizations were poor at diagnosing problems, rushing into solution mode without truly understanding the challenge. The most successful problem solvers invest time in expanding and contracting their headline question, testing whether it's pitched at the right level before moving forward. Diversity proves crucial to high-quality problem solving. Research by Katherine W. Phillips shows that diverse groups produce more innovative solutions not just because they bring different information to the table, but because interacting with people different from ourselves fundamentally changes how we think. When we anticipate differences of opinion, we prepare more thoroughly and consider alternatives more carefully—ultimately leading to better outcomes despite the initial discomfort of navigating different perspectives. Contrary to popular belief, constant collaboration doesn't necessarily produce the best solutions. A 2018 study titled "How intermittent breaks in interaction improve collective intelligence" found that groups who alternated between collaboration and individual work produced both the highest average quality of solutions and the most creative options. This "on-off" pattern allowed high performers to learn from low performers in ways that constant interaction prevented. Underlying all effective problem solving is psychological safety—the feeling that you won't be punished for making mistakes. Dr. Kate Raynes-Goldie, award-winning game designer, suggests that playfulness can help create this safety: "I find that games and playfulness create this kind of magical space where adults, once they get into it, are willing to do things they wouldn't otherwise do. They remember what it was like to be a kid, and it makes it safe and fun to do all these things that we don't need to be scared of because they're really, really important, like experimentation and failure." To strengthen your problem solving capability, start by orienting for action—create headline questions that capture the specific change you want to achieve. Embrace diversity by deliberately seeking out perspectives from people with different backgrounds and experiences, and adopt a "difference mindset" in every interaction by questioning your own assumptions. Structure your problem solving process to balance collaboration with individual work, allowing time for both collective refinement and independent creative thought. Finally, cultivate psychological safety by role-modeling honest ownership of mistakes, offering constructive feedback, and finding playful approaches that make risk-taking feel safer. By combining these approaches, you develop a distinctly human problem solving capability that algorithms cannot replicate—one that draws on your social intelligence, creativity, and emotional awareness to identify the right problems and develop innovative solutions that create genuine value in an increasingly complex world.

Chapter 8: Embrace Continuous Learning as Career Insurance

Active learning has become the ultimate form of career insurance in an era of unprecedented workplace transformation. According to the World Economic Forum, by 2025, 85 million jobs may be displaced by automation and algorithmic decision-making, while 97 million new jobs better adapted to the new division of labor between humans and machines will emerge. The headline is clear: 50% of all employees will need reskilling by 2025 to remain relevant. The most dedicated practitioners of continuous learning are highly skilled freelancers (HSFs)—the fastest-growing segment of the freelance economy. A comprehensive Upwork study found that 59 million Americans (36% of the workforce) were freelancing in 2020, with 50% providing skilled services like programming, marketing, and business consulting. Because HSFs trade on their intelligence being current and ahead of the market, they invest more consistently in learning—59% had engaged in micro-learning in the previous six months, compared to just 36% of traditional employees. These knowledge workers exemplify five powerful learning habits: annually enrolling in short executive education programs aligned with client needs; quarterly attending conferences outside their immediate field; monthly participating in industry webinars; weekly engaging in micro-learning through audiobooks, podcasts and knowledge compression platforms; and daily maintaining health and professional connections. Their commitment to continuous upskilling explains why 60% say no amount of money would convince them to take a traditional job. Andrea Clarke's own learning journey illustrates the power of continuous reinvention. After earning her initial degree, she later pursued a Graduate Diploma in Defence Studies, a Master of International Strategic Studies, executive education at Harvard Kennedy School, and an MIT course in artificial intelligence. This ongoing education proved crucial when she recognized the journalism industry was imploding—while colleagues insisted nothing would change, Clarke saw the warning signs and began reskilling for a career transition. The democratization of education has made this continuous learning model accessible to everyone. As Warren Kennard, CEO of ConnectED, notes: "Learning in all its forms is essential for us to develop the human capabilities we need to advance society." While not all digital programs deliver equal value, the best combine solid foundational principles with practical application and opportunities for implementation at speed. To create your own continuous learning curriculum, follow Clarke's four-step framework: First, set clear learning objectives that specify exactly what you want to understand and why. Second, combine "old school" foundational concepts with "new school" emerging trends and applications. Third, invest in "street smarts" through conversations with experts, industry conferences, and applied learning that deepens your understanding. Finally, commit to a revision schedule that works for your learning style, whether through summarization, flashcards, or teaching concepts to others. Captain Richard de Crespigny, who safely landed Qantas flight QF32 after catastrophic engine failure, exemplifies the power of deliberate learning. Beyond required simulator training, de Crespigny consistently sought out additional challenges and learning opportunities from other pilots' experiences. When crisis struck on November 4, 2010, this accumulated knowledge allowed him to prevent what could have been one of history's worst aviation disasters—demonstrating how continuous learning literally saves lives. By blocking a minimum of 30 days annually for active learning and embedding it as a non-negotiable part of your weekly schedule, you create the continuous capability development that ensures you remain valuable regardless of how your industry evolves. In a world where change is the only constant, your commitment to learning becomes your most reliable form of career insurance.

Summary

The eight human skills explored throughout this book form your toolkit for navigating an increasingly unpredictable future with confidence. From building reputation capital that opens doors, to communicating with impact, adapting with resilience, and leading with empathy, these capabilities represent the distinctly human advantages that technology cannot replicate. As Andrea Clarke reminds us, "Our future is not written for us. How happy we are in our future will be based solely on our action or inaction across all facets of life, not just the working week." Your next step is simple yet powerful: select one skill from this toolkit that resonates most strongly with your current needs and commit to intentionally developing it over the next 30 days. Block time in your calendar for deliberate practice, seek feedback from trusted colleagues, and track your progress. Remember that becoming future-fit isn't about radical transformation overnight—it's about consistent, purposeful development of the human capabilities that will keep you relevant, valuable and fulfilled regardless of how dramatically the workplace continues to evolve. The future belongs to those who prepare for it today.

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Review Summary

Strengths: The review highlights the book's practical strategies for staying relevant in a changing world, such as building a personal brand, evolving with technological trends, and cultivating creativity and leadership skills. It also appreciates the inclusion of personal life experiences and advice. Weaknesses: Not explicitly mentioned. Overall Sentiment: Enthusiastic Key Takeaway: The book emphasizes the importance of adapting to change by developing a personal brand, keeping up with technological trends, and enhancing creativity and leadership skills to remain competitive in the global marketplace.

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Andrea Clarke

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Future Fit

By Andrea Clarke

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