
Generosity Wins
How and Why this Game-Changing Superpower Drives Our Success
Categories
Business, Self Help, Leadership
Content Type
Book
Binding
Hardcover
Year
2023
Publisher
Worth
Language
English
ISBN13
9781637631812
File Download
PDF | EPUB
Generosity Wins Plot Summary
Introduction
It was a crisp autumn morning when Emily Gardner received the news that would change her life forever. Despite being a rising star at Pinafore Global hotels with impressive numbers and growing profit margins, she was being relieved of her duties at the San Diego property. Her boss Don explained it wasn't about the results she achieved, but how she achieved them. Emily had forgotten something essential: generosity. In her pursuit of professional success, she had lost touch with the values that once defined her core identity - the spirit of giving that had once led her to go above and beyond for others. This pivotal moment marks the beginning of an extraordinary journey as Emily is tasked with traveling across America to meet with twelve remarkable individuals who embody the power of generosity in different aspects of life. Through these encounters with business leaders, educators, philanthropists, and visionaries, Emily discovers that generosity isn't just about giving money or resources - it's a fundamental human superpower that transforms relationships, builds communities, fuels innovation, and ultimately leads to both personal fulfillment and professional success. As we follow Emily's transformation, we witness how embracing generosity without expectation of return becomes the catalyst for authentic leadership, meaningful connections, and a profound sense of purpose that benefits both the giver and receiver in unexpected ways.
Chapter 1: The Awakening: Emily's Journey from Profit to Purpose
Emily Gardner sat stunned in Don Jenkins' office, struggling to make sense of what she was hearing. As a successful general manager at Pinafore Global's San Diego property, she thought her impressive financial results would guarantee praise during her review. Instead, her mentor and CEO Don was explaining why she was being relieved of her duties. "You aren't getting it done," he said gently but firmly. "Revenue's up, costs are down...what did I do wrong?" Emily asked, mystified. Don's response cut to the core: "It's just the way you've been doing things." Don explained that Emily had veered from the Pinafore way by cutting housekeeping staff, eliminating turndown service, and reducing concierge coverage - decisions that boosted short-term profits but compromised the guest experience and team morale. When Emily protested that these were standard cost-cutting measures, Don reminded her of her earlier compassionate actions: arranging for a forgotten winter coat to be couriered to a guest in freezing Mongolia, hiring a helicopter to get a family with a terminally ill father to their missed cruise ship. "That spirit of generosity," Don explained, "is what's missing in how you've been running San Diego." Rather than firing Emily, Don presented her with an unprecedented opportunity: a six-month assignment traveling across America to interview successful leaders known for their generosity. He handed her a folder containing details of her mission and a letter explaining the company's plan to create a new position - Chief Generosity Officer - which could become hers if she embraced this journey of discovery. The proposal initially struck Emily as strange, possibly even a gentle way to push her out of the company, but something about it resonated with a part of herself she had neglected. As Emily began researching generosity, she discovered a surprising depth to what she had dismissed as a simple concept. Scientific studies revealed that generosity triggered the release of oxytocin and dopamine in the brain, creating what researchers called a "helper's high." Further reading showed correlations between generous behaviors and improved physical health, stronger relationships, and greater career success. The evidence was compelling: generosity wasn't just a nice trait but a potential superpower for personal and professional fulfillment. Emily's awakening had only just begun, but already she felt something shifting within her. The executive who had once valued efficiency above all was beginning to see that the metrics of success extended far beyond the bottom line. In choosing to accept Don's challenge, she was taking her first step toward rediscovering not just what makes a business thrive, but what makes a life truly meaningful - a journey that would transform her understanding of leadership, success, and her own potential to create positive change in the world.
Chapter 2: Understanding Generosity: The Science and Human Connection
Emily's first interview took her to Denver, where she met with Will Little, Senior Vice President of Acquisitions and Development at Shea Properties. In his modest office, Will immediately impressed Emily with his humility and clarity about what drives true success. "I think true generosity comes from giving something that costs you more than money," Will explained, "typically you're giving your time or emotional energy. When people begin to trust you, they give you opportunity and greater influence in their lives and the lives of others." Will shared how his career had been shaped by the generosity of others who saw potential in him and created opportunities. More surprising to Emily was how Will's personal life embodied generosity - he had married a single mother of four children and embraced them as his own. "Being around young people at home made me better equipped to talk to the younger people in our office," Will reflected. When Emily asked about his office without windows, Will explained that senior team members deliberately gave the offices with natural light to younger employees - a small but meaningful gesture of putting others first. The scientific foundation of generosity became clearer when Emily met with Dr. Beth McQuiston, a neurologist and medical director at Abbott. "Science can't explain everything," Beth told Emily, "but there are enough studies to provide a scientific basis that generosity feels good to the body, not just the soul." She explained how being generous activates the brain's reward circuits, releasing dopamine, oxytocin, serotonin, and endorphins - creating a biological "helper's high" that reduces stress and improves health outcomes. "Over the millennia," Beth explained, "being generous has been a survival mechanism for human beings. We've been around this long because our ancestors discovered that working in collaboration served them better than 'every man for himself.'" Emily was fascinated to learn that humans are the only species known to be generous with strangers - people outside their immediate family or community. This capacity for "prosocial behavior" had been fundamental to human evolution and civilization. Research showed that in the workplace, leaders who demonstrated compassion toward employees created environments with lower burnout, lower absenteeism, and higher productivity. One longitudinal study had even found that people with prosocial motivation earned higher incomes compared to selfish individuals. As Emily continued her interviews, she discovered the interconnected nature of generosity, trust, and relationships. Jack Pannell, founder of Baltimore Collegiate School for Boys, explained how growing up in a community where people took care of each other shaped his worldview. "We are not put on this planet to be here for ourselves," Jack told her. "If we were, the world would be a pretty miserable place. Instead, we get an opportunity to be helpful every day." Jack's work creating educational opportunities for underserved boys demonstrated how generosity could transform not just individual lives but entire communities. Through these conversations, Emily began to see generosity not as a personality trait some people naturally possessed and others lacked, but as a mindset and practice anyone could develop. The science confirmed what these successful people intuitively knew - that generosity created a virtuous cycle, benefiting both giver and receiver while strengthening the social fabric that makes human flourishing possible. This realization challenged Emily's previous emphasis on individual achievement and opened her eyes to a more connected, collaborative path to success.
Chapter 3: Generosity in Action: Mentorship, Service, and Self-Care
In Washington, DC, Emily met Sherrie Beckstead, an elegant woman whose presence immediately put her at ease. Sherrie shared how her faith had sustained her through difficult times, including losing her husband during the COVID-19 pandemic. "Sometimes I don't think we recognize our heart fully until we experience pain," Sherrie reflected. She described witnessing medical personnel who stayed at the hospital for weeks, sacrificing time with their own families to care for patients like her husband. "That selflessness goes far beyond dedication to your profession. That is generosity!" Sherrie emphasized that generosity requires self-knowledge and confidence. "Spend time honing your list of core values and guiding principles," she advised Emily. "Think deeply about the person you want to become and your purpose for being here. If you know your mission and vision for yourself, confidence will come." Sherrie shared her principles: "Know who you are. Keep your promises. Learn every day. Address challenges and never avoid them. Do small things to make someone's day. Own your attitude. Be thankful." In Aspen, Mike Kaplan, CEO of Aspen Skiing Company, demonstrated how generosity could become embedded in organizational culture. "I consider myself a servant leader," Mike explained, describing how executives worked alongside frontline employees. "I've washed dishes with those guys. I've changed sheets with the housekeepers." During the pandemic, when the resort had to close, the company created a food pantry for furloughed workers and continued grooming the mountains so locals could ski for free. Mike also instituted an employee-stay program where staff could experience the company's luxury accommodations firsthand. "It really renews the spirits of our workers... I've got more to give our customers because my tank's been filled by my employers." Dr. Ayman El-Mohandes, dean of CUNY's Graduate School of Public Health, shared how mentorship creates ripples of generosity across generations. "When I was very young, the generosity was pointed inward, toward the family," he explained, describing how his aunt had transformed the life of a boy with polio by insisting he deserved more opportunities, not fewer. This legacy of mentorship continued in El-Mohandes' work with students. "I tell my students that if I were subjected to the pressures that they have survived, I would not have gone on. I would have shriveled into a dry little prune in the corner of a room and died." Emily was struck by how these leaders balanced giving to others with essential self-care. Leigh Steinberg, the legendary sports agent who inspired the movie Jerry Maguire, explained his approach: "I do put a lot of effort into being healthy and feeling good. Exercise is key... But mostly, you need to pay attention to your brain function. Everything in your body, every cell, is controlled by the brain." Similarly, Andy Hill, a successful businessman who came out as gay in midlife, emphasized the importance of what he called "essential okay-ness" - the confidence that regardless of external circumstances, you would be fundamentally okay. As these conversations unfolded, Emily recognized a common thread: generosity wasn't sustainable without appropriate self-care. The most effective givers understood that caring for themselves wasn't selfish but necessary for long-term impact. Beth McQuiston had put it simply: "In order to be the best version of myself, I first need to know who I am and ultimately who I want to be." This balance between outward generosity and self-nourishment created the foundation for meaningful service that could be sustained over a lifetime rather than burning out in a blaze of self-sacrifice.
Chapter 4: Cultivating a Life of Giving: Tools and Practices
Glenn Frommer welcomed Emily into his Vail home, where she was struck by the contrast between his meticulously organized living room and his cluttered office. Glenn, a successful venture capitalist who had sold two companies, shared how a serious health diagnosis had transformed his approach to generosity. Diagnosed with polycystic kidney disease (PKD), Glenn decided to take action not just for himself but for others. "I wanted to get behind efforts that would help eradicate this disease," he explained, describing his work with the PKD Foundation and his epic bicycle ride across America that raised over $650,000 for research. Glenn emphasized how intentional generosity had become in his family: "About three years ago, I sat down with my wife and kids and said, listen, we have an opportunity to make a difference in the lives of others, but I know we all have different passions and concerns." Each family member researched five charities they cared about, and together they decided which organizations to support and how to get involved. Rather than giving money automatically deducted from paychecks, Glenn had found that emotional attachment to causes created more meaningful generosity. "I want my kids to think sincerely and proactively about charity work. That takes a deeper level of commitment than an annual donation." Christopher Graves, founder of the Ogilvy Center for Behavioral Science, offered Emily insights into why generosity often feels challenging. "There is something called psychological distance," Chris explained, "which operates in several dimensions." Time distance (caring less about future events), physical distance (caring less about faraway problems), and social distance (caring less about people unlike ourselves) all create barriers to generosity. Chris suggested that rather than trying to change people's fundamental character, it's more effective to focus on changing behavior first. "Behavioral scientists have found that behavior change comes first, and eventually belief will follow." The importance of role models emerged as Melissa Dawn Simkins shared her childhood experiences. When she entered kindergarten as one of only two Black children in her school, Melissa's mother taught her to see her classroom as a flower garden. "Mom said, 'You know, this flower garden we just made is like God's flower garden, because God made flowers of every color you can think of. They're all different, but they all represent beauty.'" This early lesson in seeing beauty in difference shaped Melissa's approach to generosity. Later, as founder of Velvet Suite and The She-Suite initiative, she would help women discover their purpose and develop paths to leadership, sharing what she had learned about generosity with others. Andre Durand, CEO of Ping Identity, reflected on how early experiences of generosity had changed his life trajectory. "You never know when you're going to meet someone who believes in you," Andre told Emily, recounting how a man he had helped build a kit car as a teenager had unexpectedly given him $10,000 to start his first business. "He never thought he was making an investment. It was generosity; he figured he'd never see that money again. But he was showing his belief in me." Andre defined generosity as "believing in someone when there is no reason to believe, followed by trust where there is no reason to trust." As Emily absorbed these lessons, she began to see practical tools for cultivating generosity: intentional family conversations about giving, emotional connection to causes, visualization exercises like Melissa's flower garden, and conscious efforts to bridge psychological distance through storytelling and personal connection. These practices could help anyone - regardless of background or natural inclination - develop a more generous approach to life. What emerged was not a one-size-fits-all formula but a flexible toolkit that could be adapted to individual values, passions, and circumstances, making generosity accessible to everyone willing to begin the journey.
Chapter 5: Leading Through Generosity: Business Success and Community Impact
In Denver, Andy Hill shared how generosity had transformed his company culture. After reading Cameron Herold's book Vivid Vision, Andy and his business partner decided to reimagine their organization based on trust rather than control. "We started giving four weeks of paid time off each year, including the first year. We gave a week of paid volunteer time from day one. We dropped our dress code." When employees asked what to wear, Andy replied, "You're adults, you know what's appropriate. I think you should decide, not me." The message was clear: "We believe you want to give your best and so we want to give you the best." Andy explained how this approach challenged conventional business thinking: "Generosity cannot be found in control. I get it—it's human nature to try to control an outcome, and especially for companies to legislate every behavior and action... but when we stop believing in the generous spirit of people working there and try to control every aspect of what is going on, I think we lose that energy." The results spoke for themselves - employee loyalty increased, creativity flourished, and the company thrived. Similarly, Mike Kaplan of Aspen Skiing Company described how generosity had become embedded in their business model: "Generosity in the workplace means putting human beings ahead of profit. You'll hear C-suite types talk about 'hitting the numbers by any means possible.' You can sacrifice a lot of humans in the pursuit of profit. Our philosophy is that it doesn't work to achieve the profit and sacrifice the culture." This philosophy extended to their approach to sustainability and climate change advocacy, recognizing that generosity must extend to future generations through environmental stewardship. Will Little emphasized how generosity builds trust, and trust creates opportunity: "People to whom you're generous eventually give you their trust, and when people begin to trust you, they give you opportunity and greater influence in their lives and in the lives of others." This virtuous cycle created business success that benefited not just the company but employees, customers, and communities. The most effective leaders weren't those who hoarded power but those who generously shared it, creating space for others to grow and contribute. Leigh Steinberg, the legendary sports agent, demonstrated how generosity could reshape entire industries. Since signing his first client in 1975, Leigh had encouraged athletes to establish foundations and give back to their communities. "We united an entire community behind this concept," Leigh explained, describing how placekicker Rolf Benirschke's "Kicks for Critters" program raised millions for endangered species conservation. "We weren't promoting football or saying how great it is to be an athlete. We were being role models for what an interactive citizen is supposed to do in society." As Emily synthesized these insights, she began to see how generosity created sustainable business success in ways that pure profit-seeking could not. The focus on relationships, trust, and mutual benefit generated loyalty from employees and customers alike. By investing in people's growth and well-being, these leaders had created organizations that weathered challenges and continued to thrive over the long term. Their approach wasn't just morally admirable but strategically sound, generating returns that extended far beyond quarterly earnings reports. What emerged from these conversations was a vision of leadership fundamentally different from the cost-cutting, efficiency-focused approach Emily had embraced in San Diego. These successful leaders saw generosity not as an expense to be minimized but as an investment that yielded extraordinary returns - in employee engagement, customer loyalty, community goodwill, and ultimately sustainable profitability. Their example challenged Emily to reimagine what truly effective leadership could look like in the twenty-first century.
Chapter 6: The Ripple Effect: How One Act Transforms Many Lives
On her final interview, Emily met with Don Jenkins himself, coming full circle in her journey. As they sat in a conference room overlooking North Texas, Emily asked the question that had been forming throughout her travels: "I probably know more about generosity than anyone on the planet, but still feel like there is a lot to learn. Everyone I talked with had such unique experiences and ideas. But everyone agreed on one thing: If you are generous with others, with no expectation of exchange or return, it will lead you to eudemonic success. Is that what you sent me out to learn?" Don smiled, pleased with her insight. "One of my favorite words," he said. "Happiness gained through actualization or achievement of purpose is by far the most rewarding. Yes, I believe that generosity is the superpower that enables eudemonic well-being, or happiness." He explained how knowing your vision, mission, values, and passion (VMVP) helps direct generosity in ways aligned with your authentic self: "When you help people in ways that directly align with elements of your VMVP, then being generous is more effective and authentic." Emily shared her awe at discovering the science behind generosity - how it triggered the release of oxytocin and endorphins, creating physical well-being alongside emotional satisfaction. Don added two crucial insights: "First, often a person's generosity is witnessed by others. That example motivates others to do more of the same. Second, that positive energy you put out into the world, some call it love, inevitably will come back to you." When Emily asked if expecting this return made generosity selfish, Don was emphatic: "Absolutely not. A wise person knows that living a life of generosity or service is always rewarded, usually in unexpected and abundant ways." As their conversation concluded, Don presented Emily with a box containing business cards bearing her new title: Chief Generosity Officer, Pinafore Global. "That's not a gift," Don said when Emily thanked him. "You earned those cards. You represented Pinafore beautifully on your journey and you learned everything you needed to learn." Emily realized that Don's assignment hadn't been a punishment or a way to push her out, but a profound act of generosity itself - an investment in her growth that would transform not just her career but her entire approach to life. After leaving Don, Emily reflected on the ripple effects she'd witnessed throughout her journey. Glenn Frommer's bike ride across America had raised funds for PKD research, but more importantly, had connected suffering patients with resources and hope. Jack Pannell's schools in Baltimore had transformed not just individual students but entire families and communities. Beth McQuiston's mentorship of young women in science created new mentors who would guide still more young people. Each generous act created waves that continued long after the initial action, touching lives the giver might never meet. Emily now understood that generosity wasn't just about giving money or things - it was about sharing belief, trust, time, attention, and opportunity. It was being fully present with another person, seeing their potential, and helping them achieve it. And perhaps most powerfully, generosity created more generosity as those who received it were inspired to give to others. This ripple effect meant that even small acts could eventually transform countless lives, creating positive change far beyond what any individual could accomplish alone. As she stepped into her new role, Emily knew she was no longer just managing a hotel - she was joining a movement with the power to change the world, one generous act at a time.
Summary
The transformative journey of Emily Gardner reveals the profound truth that generosity isn't merely an admirable trait but a fundamental superpower accessible to everyone. Through twelve extraordinary conversations with visionaries, entrepreneurs, educators, and community builders, Emily discovered that generosity—defined as acts of kindness or support given with no expectation of return from the recipient—creates a unique alchemy that benefits both giver and receiver. The science is clear: generosity triggers the release of oxytocin, dopamine, and endorphins, creating physical well-being alongside emotional fulfillment. It builds trust, strengthens relationships, and creates communities where everyone can thrive. Most remarkably, it creates ripples that extend far beyond the initial interaction, inspiring others to embrace generosity themselves. The invitation to embrace generosity comes with three powerful insights. First, understand that knowing generosity benefits you doesn't make it selfish—it makes you wise. When you align generous actions with your authentic vision, mission, values, and passions, you create a virtuous cycle that leads to eudemonic happiness—the deep fulfillment that comes from living with purpose. Second, recognize that self-generosity isn't indulgence but essential care that enables sustained giving to others. Finally, remember that generosity doesn't require grand gestures or abundant resources—it begins with simple daily choices to believe in others, share your time and attention, and create opportunities for growth. By embracing this uniquely human superpower, we don't just enhance our individual lives; we participate in an ancient and powerful force that has propelled human evolution and continues to transform our world one generous act at a time.
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Review Summary
Strengths: The book offers a unique approach by blending a novel format with self-help/professional development content. It features an engaging narrative through the character Emily Gardner, who learns from real-world accomplished individuals. The structure is user-friendly, with manageable sections that facilitate reflection. The book also highlights key areas and provides additional resources.\nOverall Sentiment: Enthusiastic\nKey Takeaway: The book successfully combines fiction with nonfiction elements to provide an engaging and accessible exploration of generosity in personal and professional contexts, making it a valuable read for those interested in self-improvement and character development.
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Generosity Wins
By Monte Wood









