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How to Do Nothing

Resisting the Attention Economy

3.7 (53,571 ratings)
24 minutes read | Text | 8 key ideas
In a world drowning in the noise of perpetual connectivity and relentless self-promotion, Jenny Odell offers a daring manifesto: the art of doing nothing. "How to Do Nothing" takes you on a journey through the digital wilderness, revealing the profound power in stepping back and reclaiming your attention. Odell's provocative insight from Silicon Valley challenges the ceaseless churn of productivity culture, urging readers to pause and rediscover the beauty of simply being. As she dismantles the myths of capitalist productivity and tech-driven destiny, Odell illuminates a path to a richer, more meaningful life. This is not a call to idleness but an invitation to engage deeply with the world on your own terms.

Categories

Nonfiction, Self Help, Psychology, Philosophy, Art, Politics, Technology, Audiobook, Personal Development, Essays

Content Type

Book

Binding

Hardcover

Year

2019

Publisher

Melville House

Language

English

ISBN13

9781612197494

File Download

PDF | EPUB

How to Do Nothing Plot Summary

Introduction

The perpetual digital buzz of modern life robs us of our most precious resource: attention. Social media, algorithmic feeds, and endless notifications hijack our capacity to think deeply, trapping us in cycles of shallow distraction and anxiety-driven engagement. To reclaim our attention means resisting the relentless forces that monetize every moment of consciousness, that turn our lives into a stream of disconnected, profitable data points. This profound argument challenges contemporary assumptions about productivity and connectivity. Through meticulous examination of how attention functions—biologically, psychologically, and socially—we discover that "doing nothing" represents not idleness but a revolutionary stance against the attention economy. By examining historical practices of contemplation alongside contemporary resistance strategies, a powerful alternative emerges: not wholesale rejection of technology, but a mindful redirection of attention toward local realities, deeper relationships, and ecological awareness. What appears as "withdrawal" actually constitutes a move toward something far more substantial—a reclaiming of human experience on terms that algorithms cannot quantify.

Chapter 1: The Value of Doing Nothing in a Productivity-Obsessed World

Nothing is harder in contemporary society than doing nothing. In a world where value is determined by productivity, every moment must be captured, optimized, and commodified by the technologies pervading daily life. We constantly submit our free time to numerical evaluation, interact with algorithmic versions of each other, and maintain personal brands. While this streamlining might offer a kind of engineer's satisfaction, an unsettling feeling persists—overstimulation and fragmented thought that prevents sustained concentration. This nervous feeling points to something urgent: much of what gives life meaning stems from accidents, interruptions, and serendipitous encounters—precisely the "off time" that mechanistic efficiency seeks to eliminate. As observed in 1877 by Robert Louis Stevenson, busyness represents a "symptom of deficient vitality," producing "dead-alive, hackneyed people" who seem "scarcely conscious of living except in the exercise of some conventional occupation." This critique resonates powerfully today, as digital platforms exploit our attention with unprecedented precision. The stakes extend beyond individual experience to collective capacity. Complex times demand complex thoughts and conversations, yet the very time and space required for such engagement is systematically eroded. The endless connectivity has eliminated the nuances of in-person conversation, removing context and information. Finding moments of silence or meaningful interiority becomes nearly impossible amid the constant chatter and hyperaccelerated information cycles. What gets lost in this environment is precisely what makes us human—space for contemplation, observation, and simple conviviality. These seemingly "unproductive" activities cannot be tolerated by market logic because they cannot be used, appropriated, or measured. Yet they remain essential for any meaningful thought or speech. Solitude, observation, and genuine human connection should be recognized as ends in themselves, as inalienable rights belonging to anyone alive. The "nothing" proposed here represents resistance to capitalist productivity—a series of movements involving withdrawal, lateral connections to people and things around us, and downward engagement with place. Unless vigilant, current technological design will thwart these movements, creating false targets for self-reflection, curiosity, and belonging. True resistance means questioning what productivity even means, finding hidden springs of ambiguity and inefficiency within a landscape of neoliberal determinism. Resistance provides a counterforce to an attention economy that purchases and manipulates our focus through deliberately addictive features. The core problem isn't necessarily the internet or social media concepts, but rather the invasive commercial logic and financial incentives that keep users in profitable states of anxiety, envy, and distraction. This resistance strategy ultimately aims to divert attention from digital platforms and replant it in the physical, embodied realm of lived experience.

Chapter 2: Beyond Digital Detox: The Impossibility of Complete Withdrawal

Digital detox retreats often market themselves as "life hacks" for increasing productivity upon return to work. But this approach misunderstands the deeper problem. Complete withdrawal from our technological world proves largely unfeasible and neglects responsibility to address systemic issues. Rather than temporary retreats, a more nuanced stance must be developed. Consider the narrative of Levi Felix, a pioneer of digital detox. After hospitalization for stress-related complications while working seventy-hour weeks at a startup, Felix traveled to Cambodia where he disconnected and discovered mindfulness practices. Upon return, disturbed by people constantly looking at screens, he created Camp Grounded, a digital detox summer camp in California. Participants surrendered their devices in ceremonial fashion and engaged in analog activities like truffle-making, archery, and creative writing on typewriters. Yet even as Felix created these experiences, his company Digital Detox began offering corporate retreats to businesses like Yelp and Airbnb—inadvertently reinforcing the very productivity paradigm he initially rejected. Historical experiments in withdrawal reveal important lessons about the limitations of complete escape. In fourth-century Athens, Epicurus established a garden school on the rural outskirts, seeking refuge from city corruption and political machinations. Students disengaged from civic affairs to pursue ataraxia (absence of trouble) through relaxed contemplation and simple living. Similarly, the 1960s commune movement saw thousands flee modern life for rural experimentation. However, neither achieved true separation from the dominant economic system. Communes needed mortgages, some members worked regular jobs, and many relied on welfare. Participants carried capitalist mindsets with them, struggling with income disparities and defaulting to traditional gender roles. These historical examples demonstrate that spatial relocation alone fails to transcend ingrained ideologies. Moreover, attempts to establish withdrawal communities often recreate the very political problems they sought to escape. Without explicit political frameworks, communes fell into struggles over governance, individual versus collective needs, and power dynamics. Some, like the fictional Walden Two, replaced politics with technocratic design, substituting one form of control for another. Rather than physical withdrawal, a more viable approach involves what might be called "standing apart"—maintaining critical distance without leaving. This stance takes the outsider perspective without abandoning responsibility to and engagement with the world. It means not fleeing your enemy but knowing your enemy—which turns out to be not the world itself but the channels through which we encounter it. Such perspective allows belief in another world while living in this one, creating space for both critique and possibility. This positioning represents a commitment to live in permanent refusal while meeting others in common spaces of resistance. It manifests as participation in the "wrong way" that undermines authority and creates possibilities outside dominant frameworks. The distinction proves crucial: rather than condemning "the world" (contemptus mundi), it condemns destructive patterns while remaining engaged with transformative possibilities. This stance addresses the attention economy through practices that give time and space for clarity while maintaining commitment to necessary action.

Chapter 3: The Power of Refusal: Strategies for Resistance-in-Place

Refusal gains its power from context—when everyone else follows expected patterns, stopping or declining creates profound disruption. Consider Finnish artist Pilvi Takala's performance piece "The Trainee," where she occupied a desk at Deloitte without doing anything except sitting and staring. When asked, she claimed to be "doing thought work" or "working on her thesis." Her colleagues grew increasingly uncomfortable, sending urgent emails about her behavior. Through simple inaction, Takala revealed how deeply productivity norms penetrate workplace culture. Historical figures exemplify this refusal-in-place strategy. Diogenes of Sinope, the fourth-century Cynic philosopher, lived in Athens but rejected its customs through deliberate provocations. Rather than fleeing to the mountains, he remained to challenge social norms through performance-like acts—walking backward down streets, entering theaters as others left, or publicly subverting expectations. When Philip and his Macedonian army approached Corinth and citizens busily prepared defenses, Diogenes merely rolled his empty tub up and down a hill, explaining he wanted to "look as busy as the rest of you." These refusals create what might be called a "third space"—an exit to another frame of reference. Herman Melville's story "Bartleby, the Scrivener" illustrates this perfectly. When asked to perform tasks, the clerk Bartleby responds "I would prefer not to"—neither refusing outright nor complying, but invalidating the question's terms. As philosopher Gilles Deleuze noted, this formulation "carves out a kind of foreign language within language," making language itself confront silence. Such refusal requires discipline and strength of will. To remain in the third space demands voluntate, studio, disciplina (will, desire, and training)—the very qualities Cicero identified as necessary for ethical freedom. Performance artist Tehching Hsieh demonstrated this discipline in pieces like "Cage Piece," remaining in a self-built cell for exactly one year without reading, writing, or entertainment. When asked later about his work, Hsieh emphasized "will" as his central concept. Similarly, Henry David Thoreau's withdrawal to Walden Pond represented disciplined refusal that allowed him to "drive life into a corner, and reduce it to its lowest terms." Collective refusal demands additional coordination. The 1934 San Francisco General Strike exemplifies how individual discipline scales to collective action. Longshoremen, facing exploitative conditions with unpredictable hours and dangerous speedups, organized through patient coordination. They created soup kitchens, formed a rank-and-file police force, and maintained picket lines despite violence and propaganda. When two strikers were killed by police, a spontaneous silent memorial march of thousands transformed the conflict, precipitating a general strike of 150,000 workers. This connection between individual and collective concentration reveals the stakes of attention. A social body incapable of concentration or communication resembles a person unable to think and act. Social theorist Franco Berardi distinguishes between connectivity (rapid circulation of information among compatible units) and sensitivity (difficult, ambiguous encounters between differently shaped bodies that change through interaction). While platforms favor connectivity, genuine resistance requires sensitivity—the sustained attention allowing for aligned collective action. However, refusing the terms of the attention economy requires margin—personal capacity to bear consequences. Rosa Parks faced severe economic hardship after her arrest; even Diogenes benefited from Athens' relatively permissive climate. Today, as economic precarity intensifies, the margin for refusal shrinks. When workers face termination for requesting raises or reasonable workloads, when students must optimize every moment toward employment, the space for resistance narrows. Yet attention itself may remain our last withdrawable resource—a disciplined deepening that algorithms cannot appropriate.

Chapter 4: Reclaiming Attention: Practices for Deeper Engagement

The act of truly paying attention transforms our perception of reality. Growing up in featureless suburban Cupertino, California—a place that felt like it existed outside space and time with its office parks, manicured trees, and ample parking—I lacked meaningful context. My experience seemed interchangeable, disconnected from any particular place or history. Years later, I realized I had been looking at Cupertino all wrong. Artist David Hockney offers valuable insight into transformed attention. Initially disdaining photography as showing "the world from the point of view of a paralyzed cyclops—for a split second," Hockney eventually developed techniques using multiple Polaroid photos joined in grids. These "joiners" captured the experience of seeing across time, dissolving the static nature of traditional photography. His work revealed that understanding something requires multiple glances from different angles—three noses in a Picasso painting meant "you looked at it three times." By slowing perception and breaking the tyranny of one-point perspective, Hockney enabled viewers to see differently. This perceptual shift applies beyond visual art. After attending a John Cage performance at San Francisco Symphony Hall, I experienced sound with startling clarity—hearing footsteps, buses, and wind that had always been there but never registered in my consciousness. What changed wasn't the sounds themselves but my attention to them. The performance functioned as "attentional prosthesis," training perception toward what was previously unnoticed. Why pursue this rabbit hole of deepened attention? First, curiosity creates inherent enjoyment—the differential between what is known and unknown produces pleasant sensation. Second, attention enables transcending the self, orienting toward something outside ourselves that can never be fully grasped. Philosopher Martin Buber distinguished between "I-It" relationships (where others exist instrumentally) and "I-Thou" encounters (recognizing irreducible equality). Even a tree can become "Thou" when we drop instrumental perspectives: "It confronts me bodily... relation is reciprocity." Practically developing such attention requires training. Neuroscientist Aaron Seitz created a visual training app called ULTIMEYES that improved perception by addressing brain-based visual impairments. Research on "inattentional blindness" further reveals how dramatically attention determines perception. Berkeley researchers found that stimuli outside our attentional field often go completely unnoticed unless personally significant (like our name). This explains how we can suddenly notice something that was always present—certain signals reached our senses but weren't granted admission to conscious awareness. This understanding extends to broader forms of bias. Patricia Devine's Prejudice Lab demonstrates how implicit biases influence behavior without awareness or intent. Their workshops help participants recognize unconscious patterns, making them conscious and intentional. As journalist Jessica Nordell writes after attending such a workshop, addressing bias means vigilance: "Watching for it. Catching it and holding it up to the light. Releasing it. Watching for it again." The connection between attention and will proves crucial for understanding how the attention economy undermines human agency. As William James observed in 1890, sustained attention actually consists of repeated efforts to return focus to the same object—"the fundamental act of will." When technology deliberately diverts this capacity through persuasive design, it threatens not just productivity but autonomy itself. Technology ethicist James Williams warns that distractions ultimately "undermine our capacities for reflection and self-regulation, making it harder to want what we want to want." While some propose "ethical persuasion" as a solution—designing technology to redirect attention toward supposedly beneficial ends—this approach merely substitutes one form of control for another. A deeper solution lies in disciplined attention that resists commodification entirely. Rather than accepting the attention economy's terms, we might develop attention robust enough to withstand appropriation, capable of encountering others in their fullness without reducing them to categories. Such attention begins with reclaiming the will to determine where and how we focus.

Chapter 5: Rebuilding Connection: An Ecological Understanding of Self and Community

Walking in Oakland one day, I witnessed a young woman collapse with a seizure. In that moment of crisis, everything else—my errands, plans, thoughts—vanished. Though strangers, we were suddenly bound in an encounter of profound responsibility. This experience stripped away the familiar layers of perception, making everything appear in stark contrast—not between elements in the scene but between existence and non-existence. When I finally reached the grocery store, I moved through aisles in a daze, seeing not products but the miracle of living people all around me. This perceptual shift mirrors what David Foster Wallace described in his famous Kenyon College commencement speech. In crowded, annoying situations like grocery stores, we have a choice about how to perceive others. The default setting frames everything through self-centered perspective—other people merely obstacles in our way. But with conscious effort, we can experience even mundane environments as "sacred, on fire with the same force that lit the stars—compassion, love, the sub-surface unity of all things." This choice requires discipline and sustained attention. Public transportation offers a regular opportunity for such encounters with strangers. Unlike highways where others remain abstract threats, buses place us in enclosed spaces with diverse people sharing a common purpose. Recently, riding a streetcar in San Francisco, I observed the faces passing on Market Street. Accepting that each represented an entire life—complete with childhood, dreams, disappointments, and hopes entirely distinct from mine—became almost overwhelmingly absorbing. This density of human experience, folded into a single street scene, revealed the limited perspective of my usual perception. Philosopher Louis Althusser described how true society requires spatial constraint. Unlike Jean-Jacques Rousseau's idealized "natural state" where people move unseen, urban environments force encounters that transform individuals into communities. This "island" of forced proximity creates tension against natural dispersal tendencies, maintaining a constant state where society emerges "behind our backs." These encounters with difference and plurality prove essential for both individual and collective flourishing. The first reason to care about those around us is practical interdependence. In climate-related disasters, help comes not from Twitter followers but neighbors. Rebecca Solnit's research shows that in crises, neighbors who previously hadn't met organize spontaneous networks of support across social boundaries. But beyond practical survival, these connections provide emotional sustenance. Survivors frequently describe the exhilaration of meaningful connection amid disaster, discovering joy in others previously ignored. More fundamentally, encountering others counteracts the algorithmic narrowing of experience. When platforms optimize content based on past preferences, they create feedback loops that incrementally entomb us in ever-more stable images of ourselves. This process, encouraged by personal branding, converts us into "reliable, unchanging patterns of snap judgments." By contrast, encounters with those outside our filter bubbles enable surprise, challenge, and transformation—seeing beyond ourselves and our privilege. This ecological understanding extends beyond human community. When we recognize the porous boundaries between self and world, we overcome species loneliness—the melancholy alienation from other life forms. Robin Wall Kimmerer, an ecological scientist and member of the Potawatomi Nation, describes how naming plants and animals transforms perception. What once appeared as undifferentiated "greenery" becomes a community of distinct beings. This awareness leads to responsibility, as Kimmerer discovered when researching sweetgrass decline. The plants weren't suffering from over-harvesting but under-harvesting—they had co-evolved with indigenous harvesting practices and depended on human attention. An ecological understanding dissolves false boundaries. Just as clouds, rain, and rivers form identifiable patterns while remaining fluid, human identities emerge at intersections of phenomena inside and outside the imagined "bag of skin." In her essay "Age, Race, Class, and Sex," Audre Lorde describes how attempts to fragment identity create "a destructive and fragmenting way to live." True power comes when we "integrate all the parts of who we are, openly, allowing power from particular sources of my living to flow back and forth freely through all my different selves." This understanding applies equally to communities, where difference becomes "a fund of necessary polarities between which our creativity can spark like a dialectic." By resisting monoculture—both ecological and cultural—we maintain resilience against takeover. A diverse community with complex interdependencies proves more resistant to control than isolated individuals striving in parallel. Whether considering natural ecosystems or human neighborhoods, the same principle applies: mixed environments create "public simultaneous thinking, many perspectives converging on the same moment at the same time." Attention to these interconnections reveals not just how we affect others, but how we are constituted through relationships, forming the ground for both ethics and identity.

Chapter 6: Creating Spaces for Thought: Context in a Context-Collapsed World

Understanding requires context. Over years of bird-watching, my perception evolved beyond simply identifying species to recognizing patterns of habitat, season, and relationships. Birds weren't discrete items to check off a list but participants in complex ecological networks. Wrentits became inseparable from brambly shrubs, cedar waxwings from berry trees, ravens from redwoods. Eventually, I couldn't distinguish "birds" from everything else—the web of relationships determining what I saw expanded beyond conceptual boundaries, even including myself as the observer. This contextual understanding contrasts sharply with social media experiences. Looking at my Twitter feed reveals a jarring juxtaposition: news about genocide alongside joke accounts, political analysis next to cat videos, global crises beside personal celebrations. Without spatial or temporal context, these fragments produce not understanding but "a dull and stupefying dread." This problem manifests most acutely in waves of shaming and vindictive public opinion that roll through platforms like Twitter and Facebook. Alt-right propagandists exploit this by presenting old statements out of context, relying on inattention and knee-jerk reactions that spread like wildfire. Social media scholars call this phenomenon "context collapse." In a 2011 study, danah boyd and Alice Marwick found that successful social media users recognize they no longer know their audience. To tweet means throwing messages into a void potentially containing close friends, family, employers, and enemies. This creates a "lowest-common-denominator philosophy of sharing" limiting users to universally safe topics. The result parallels what media scholar Joshua Meyrowitz described in 1985 as the collapsing of social environments once separated by walls. Without these boundaries providing spatial context for communication, we face impossible choices: offend some audience members or create bland content "inoffensive to everyone." This collapse prevents two essential behaviors. First, we cannot strategize about people when those same people are present. Political movements throughout history relied on strategic alternating between openness and closure. Martin Luther King Jr.'s planning for the Montgomery bus boycott involved meetings of varying sizes, from private deliberations with close allies to public gatherings. Second, context collapse prevents plurality within the self. Mark Zuckerberg famously claimed "you have one identity," adding that "having two identities for yourself is an example of a lack of integrity." This view fundamentally misunderstands human nature, which requires space for ambiguity, contradiction, and growth. Beyond spatial collapse, social media produces temporal compression—a permanent instantaneity that flattens past, present, and future. Researcher Veronica Barassi identified three resulting challenges for activists that apply broadly to anyone attempting meaningful communication online. First, information overload creates impossibility of comprehension amid relentless content production. Second, the demand for "catchy" content eliminates time for "political elaboration" or contextualizing ideas. Third, immediacy creates "weak ties" based on emotional reactions rather than shared understanding of complex issues. These challenges demonstrate how thought and deliberation require not just incubation space but incubation time. Alternatives to this collapsed context exist in historical and contemporary forms. In 1972, the world's first public bulletin board system appeared in Berkeley as "Community Memory." This coin-operated kiosk connected via modem to a computer in San Francisco, allowing users to post messages like a digital bulletin board. Unlike global platforms, Community Memory was firmly anchored in physical space. Multiple terminals in different locations developed distinct local characters while maintaining geographic coherence. Similarly, contemporary decentralized networks like Mastodon and Scuttlebutt offer alternatives to centralized commercial platforms, creating federated communities with custom rules of engagement. The fundamental need remains spaces that restore context—what Hannah Arendt called "the space of appearance." For Arendt, democracy begins when people speak and act meaningfully together in proximity. Unlike abstract publics, this space allows participants to be seen and heard by others with equal investment, providing known context for communication. Power emerges not from dominance but from plurality: "Power can be divided without decreasing it, and the interplay of powers with their checks and balances is even liable to generate more power." Successful resistance movements throughout history have relied on these spaces of appearance—in-person meetings in houses, churches, parks, and cafés where disagreements became integral to deliberation rather than conversation-stoppers. Even the Parkland school shooting survivors, despite growing up digitally connected, recognized the importance of physical meetings. As David Hogg writes in #NeverAgain, their work began when students gathered at Cameron Kasky's house: "If we thought of something that seemed like it could work, we just did it." Like previous movements, they maintained strategic balance between private planning and public messaging. A truly sane social network would respect this balance—creating hybrid spaces for mediated and in-person encounters while acknowledging the need for solitude. It would use non-corporate, decentralized technology to connect people across distances without demanding constant engagement. Most importantly, it would rehabilitate time and location in everyday consciousness, offering physical places as incubation spaces for empathy and political innovation useful not just locally but everywhere.

Summary

At its core, this exploration reveals that resisting the attention economy means withdrawing from a system that commodifies consciousness and directs it toward profitable but ultimately hollow engagement. This resistance isn't about technological abstinence but about reclaiming attention as a resource we direct voluntarily—toward the tangible world, meaningful relationships, and ecological awareness. The path forward requires both individual discipline to deepen attention and collective commitment to creating spaces where context flourishes. The revolutionary potential emerges not from dramatic gestures of refusal but from everyday practices that restore our connection to place, time, and each other. When we redirect attention from digital frameworks to embodied experience, we discover that attention itself determines the reality we inhabit. By developing practices that hold open contemplative space against pressures of distraction and efficiency, we transform not just our perception but our capacity for ethical action. The ultimate insight might be both radical and beautifully simple: rather than seeking ever more connectivity, productivity, and optimization, we might find that everything we truly need already surrounds us—visible only when we learn to pay the right kind of attention.

Best Quote

“Our very idea of productivity is premised on the idea of producing something new, whereas we do not tend to see maintenance and care as productive in the same way.” ― Jenny Odell, How to Do Nothing: Resisting the Attention Economy

Review Summary

Strengths: The book is a well-researched exploration of abstract concepts such as the self, attention, and bioregionalism, and it examines the impact of late-stage capitalism on these areas. Odell challenges the commodification of time and attention, encouraging readers to rethink their usefulness. Her approach includes diverse references, drawing from a wide range of sources including Thoreau, Audre Lorde, and environmental justice movements. The book avoids sensationalism, offering a thoughtful alternative to the typical narrative around digital detoxing. Weaknesses: The title is misleading, as the book does not provide a how-to guide on unplugging from social media. Some parts are near-inaccessible, with descriptions of art exhibits and the focus on bioregionalism proving challenging for readers. The book lacks coherence, with some sections being intensely interesting while others are boring. It also fails to provide a clear thesis or new insights, leading to a sense of directionlessness. Overall Sentiment: The review expresses a mixed sentiment, appreciating the book's intellectual exploration and critique of modern life but finding it lacking in coherence and practical guidance. Key Takeaway: The book encourages readers to reconsider the value of their attention and time beyond capitalist productivity, urging a deeper connection with the environment and a more nuanced engagement with the world.

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Jenny Odell

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How to Do Nothing

By Jenny Odell

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