
Inventology
How We Dream Up Things That Change the World
Categories
Business, Nonfiction, Self Help, Science, History, Design, Technology, Audiobook, Entrepreneurship, Engineering
Content Type
Book
Binding
Hardcover
Year
2016
Publisher
Eamon Dolan/Houghton Mifflin Harcourt
Language
English
ASIN
0544324005
ISBN
0544324005
ISBN13
9780544324008
File Download
PDF | EPUB
Inventology Plot Summary
Introduction
We inhabit a world filled with everyday objects that were once considered impossible. From smartphones to self-driving cars, these inventions have transformed how we live, work, and communicate. But how exactly do these revolutionary ideas emerge? What mental processes and environmental conditions foster the creation of breakthrough technologies? These questions lie at the heart of the exploration into the nature of invention itself—a journey into understanding not just the products of human ingenuity, but the thinking patterns and methods that generate them. The answers challenge many of our common assumptions about creativity and innovation. Far from being the domain of lone geniuses experiencing sudden flashes of insight, invention often emerges from identifiable patterns of thinking, specific problem-solving techniques, and particular social contexts. Through rigorous analysis of historical breakthroughs, interviews with prolific inventors, and examination of psychological studies, we discover that inventing is less mysterious than we might imagine—it's a skill that can be studied, understood, and even cultivated. By dissecting the creative process and examining how ideas develop from conception to realization, we gain valuable insights not just about technology but about human potential itself.
Chapter 1: Problem Finding: The Psychology of Need Recognition
At the core of every great invention lies a problem waiting to be solved. But recognizing these problems—particularly ones that aren't yet widely acknowledged—requires a special kind of perception. The most valuable innovations often come from what might be called "Lead Users"—people who experience needs months or years before the mainstream market encounters them. These individuals find themselves frustrated by limitations that most people haven't yet recognized, putting them in a unique position to identify opportunities for innovation. This phenomenon explains why tennis coach Jake Stap created the first ball hopper in the late 1960s after suffering from back pain while retrieving hundreds of balls during lessons. His daily experience with this problem—something casual players rarely encountered—gave him insight into a need that had remained unaddressed for nearly a century of tennis history. Similarly, it explains why pilots like Robert Plath revolutionized luggage design with the first rolling suitcase with a rigid handle in the 1980s, as they experienced the burden of carrying heavy bags through airports far more frequently than occasional travelers. The psychology behind problem recognition reveals intriguing patterns. When tasks are repeated thousands of times, human minds naturally begin seeking efficiency improvements. Adam Smith noted this phenomenon in his observations of factory workers who developed "pretty machines" to ease their drudgery. This same principle applies to modern inventors who find themselves doing monotonous tasks—they become exquisitely attuned to inefficiencies that others simply accept as normal. Their frustration becomes the doorway to innovation. Moreover, problems that forecast future widespread needs prove especially valuable for invention. Hospital workers who first began using pagers in the 1950s experienced a form of "Martian jet lag"—living in a future where instant communication was possible while the rest of society remained tethered to landlines. Their early experience with mobile communication presaged needs that would eventually become universal, giving companies like Motorola crucial insights decades before the mainstream market emerged. The most prolific inventors have learned to systematically observe these unmet needs—sometimes by immersing themselves in communities different from their own. Amy Smith, an MIT instructor, deliberately takes her engineering students to remote villages in developing countries where they live without electricity or running water. This immersion forces them to see problems they would never encounter on campus and often leads to elegant, low-cost solutions like phase-change incubators for medical testing or efficient grain mills that can be maintained with locally available parts. Perhaps most significantly, the digital age has democratized problem-finding by enabling communities to articulate their own needs directly. The e-NABLE network exemplifies this shift—connecting thousands of volunteers who design, print, and distribute low-cost 3D-printed prosthetic hands for children who can't afford commercial options. Through online collaboration, these communities identify nuanced problems and develop solutions tailored to specific contexts, dramatically expanding who can participate in the invention process.
Chapter 2: Discovery: How Chance and Insight Reveal Solutions
Serendipity plays a surprisingly central role in technological breakthroughs. While popular narratives often emphasize methodical research leading to planned discoveries, historical evidence suggests that many transformative innovations begin with unexpected encounters. In a 2005 European study of thousands of inventors, approximately half reported that their breakthroughs began with surprises or unsought discoveries. NASA engineer Lonnie Johnson exemplifies this pattern—while testing a heat pump prototype in his bathroom, he attached a nozzle to his faucet and was amazed by the powerful stream it produced. This accidental observation led him to develop the Super Soaker water gun, which became one of the most successful toys of the 1990s. The psychological traits that enable inventors to capitalize on these chance events prove particularly fascinating. Researchers have identified individuals they call "Super-Encounterers"—people who consistently stumble upon valuable information and connections that others miss. These individuals aren't simply lucky; they possess heightened perceptual awareness and maintain mental frameworks that help them recognize significant anomalies. When psychologist Richard Wiseman tested self-described "lucky" versus "unlucky" people, he found the former group noticed environmental cues and opportunities that the "unlucky" group completely overlooked. This capacity for productive noticing appears trainable rather than innate. In groundbreaking studies at the School of the Art Institute of Chicago, Mihaly Csikszentmihalyi followed art students to determine which ones would achieve professional success. The students who spent more time exploring materials, handling objects, and examining possibilities from multiple angles not only produced more creative work but also enjoyed far greater career success seven years later. Their willingness to engage in open-ended tinkering—rather than rushing to execute a predetermined plan—predicted their long-term creative output. Modern advances in data science have begun systematizing serendipity in unprecedented ways. Bioinformatics researchers now scan vast repositories of experimental data seeking patterns that suggest new applications for existing compounds. When Atul Butte of Stanford University analyzed public databases, his algorithms detected that imipramine (an antidepressant developed in the 1950s) might effectively treat small-cell lung cancer—a connection no human researcher had noticed. Subsequent testing confirmed this prediction, demonstrating how computational tools can reveal hidden connections in accumulated scientific knowledge. This approach transforms how we conceptualize discovery itself. Instead of waiting decades for accidental observations like those that led to Viagra (originally developed as a heart medication), researchers can systematically search for unexpected correlations. The emerging field of bioinformatics promises to dramatically accelerate innovation by mining the "dark matter" of accumulated scientific data—the millions of observations collected but never fully analyzed during past experiments. What emerges from these examples is a more nuanced understanding of discovery. Rather than depending solely on methodical hypothesis-testing or purely random accidents, breakthrough innovation often involves cultivating environments where unexpected connections become visible. Whether through physical tinkering, computational pattern-finding, or specialized cognitive habits, the most prolific inventors develop systems that maximize their exposure to potentially valuable surprises.
Chapter 3: Prophecy: The Art of Technological Forecasting
Successful inventors don't merely solve existing problems—they anticipate future needs by projecting technological and social trends forward. This capacity for technological prophecy enables them to develop solutions for problems that don't yet exist widely but will become critical in coming decades. Martin Cooper at Motorola exemplified this approach when developing the first hand-held cell phone in the early 1970s. While conventional wisdom assumed mobile phones would remain car-based due to size limitations, Cooper envisioned humans as "fundamentally mobile" and predicted miniaturization would eventually allow truly portable communication devices. By anticipating both technological possibilities and human desires, he pioneered a device that seemed impractical when introduced but proved inevitable in retrospect. Effective technological forecasting requires a deep understanding of how technologies evolve over time. Gordon Moore demonstrated this principle when he observed in 1965 that the number of transistors on integrated circuits doubled approximately every year. This observation—later known as Moore's Law—provided a powerful framework for predicting computing capabilities years in advance. Unlike many forecasts based on wishful thinking, Moore's prediction was anchored in observable patterns of technological development. Companies across Silicon Valley used this framework to time their product development cycles, ensuring they didn't invest in ideas that were either too early or too late for market readiness. The ability to inhabit imaginary futures constitutes another crucial aspect of technological prophecy. Doug Engelbart, inventor of the computer mouse and pioneer of interactive computing, spent hours in what colleagues called "the Wayne Gretzky Game"—mentally skating to where technology would be rather than where it currently stood. In the 1960s, when computers were room-sized calculators operated with punch cards, Engelbart envisioned them as personal tools for augmenting human intellect. His famous 1968 demonstration showcased concepts like word processing, video conferencing, and hypertext decades before the technology existed to make them widely available. This capacity for detailed futuristic visualization allowed him to build prototypes that influenced subsequent generations of engineers. Interestingly, research suggests that certain types of technological development follow more predictable trajectories than others. When researcher Richard Albright analyzed forecasts made in the 1960s about technologies that would exist by the year 2000, he found striking discrepancies in accuracy across domains. Predictions about computing and communications achieved approximately 80 percent accuracy, while forecasts about medicine, architecture, and transportation proved wildly inaccurate. This suggests that information technologies may follow more discernible patterns of development than fields more constrained by physical and biological limitations. Soviet inventor Genrich Altshuller approached technological forecasting systematically by analyzing thousands of patents to identify recurring patterns in how technologies evolve. His methodology—known as TRIZ (Theory of Inventive Problem Solving)—included techniques for projecting technological development paths based on observable trends. In his science fiction stories like "The Donkey Axiom," written in 1966, Altshuller accurately predicted the emergence of 3D printing in the 21st century by extrapolating from manufacturing trends toward personalization and on-demand production. The most effective technological forecasters combine analytical understanding of development patterns with imaginative projection of human needs and desires. They recognize that successful inventions aren't merely technically possible but must align with social contexts and human psychology. This explains why visionaries who accurately predict technical capabilities often misjudge which applications will resonate with users—technology adoption depends not just on what's possible but on what people find meaningful and valuable.
Chapter 4: Connecting: Bridging Fields for Breakthrough Innovation
Revolutionary inventions frequently emerge from unexpected connections between previously separate domains of knowledge. The most transformative innovations often occur not within established disciplines but at their intersections, where concepts from one field illuminate problems in another. John Harrison's solution to the longitude problem exemplifies this principle—his background in clockmaking allowed him to approach navigation challenges with insights unavailable to astronomers, the presumed experts. By connecting precision mechanics with celestial observation, Harrison developed maritime chronometers that transformed ocean travel in the 18th century. Modern research confirms the surprising advantage of outsider perspectives in problem-solving. When Harvard researcher Karim Lakhani analyzed results from InnoCentive—an online platform where organizations post technical challenges—he discovered that problems were most frequently solved by people working outside the field where the challenge originated. Chemical engineering problems, for instance, were often solved by individuals trained in other disciplines who applied familiar principles to unfamiliar contexts. This "fresh eye" effect explains why oceanographer Adam Rivers could quickly solve a food discoloration problem that had stumped industry experts—his experience with chemical reactions in seawater gave him insights that specialists had overlooked. Even more strikingly, Lakhani's research revealed that marginalized groups often excel at connecting disparate knowledge domains. Women participating in InnoCentive challenges outperformed men by approximately 23 percent, even in traditionally male-dominated fields like engineering and chemistry. This suggests that people who occupy "outsider" positions may develop cognitive flexibility and perspective-taking abilities that enhance creative problem-solving. Their status outside established networks may protect them from the professional deformation that constrains expert thinking. The capacity to bridge fields requires specific cognitive skills and environmental conditions. Inventors who excel at cross-domain innovation often describe themselves as intellectually omnivorous, reading broadly and maintaining curiosity about fields far from their expertise. When aeronautics engineer Tom Laughlin lost his job at Johnson & Johnson, he used his newfound freedom to explore a longstanding interest in artificial tanning. By applying manufacturing techniques from the automotive industry—where cars were coated with even layers of paint in specialized booths—he developed the first spray-tanning system for human bodies, creating an entirely new industry. Institutional structures significantly impact whether cross-domain connections flourish or wither. Traditional R&D facilities like Bell Labs deliberately designed their physical spaces to facilitate chance encounters between specialists from different disciplines. Architect Eero Saarinen created a vast atrium at the center of the Murray Hill facility where researchers would naturally collide throughout the day, exchanging ideas across departmental boundaries. This engineered serendipity contributed to breakthroughs ranging from transistors to information theory. However, rigid organizational structures often impede valuable connections. Chuck Hull discovered this challenge when developing early 3D printing technology while working at a company that manufactured ultraviolet lights. When Hull proposed using their UV technology to harden liquid plastic layer-by-layer—creating three-dimensional objects—management initially dismissed the idea as irrelevant to their core business. Hull persisted by creating his own "zone of permission," working nights and weekends until he could demonstrate a functioning prototype. This pattern recurs throughout innovation history—breakthrough connections often require determined champions willing to create protected spaces where unconventional ideas can develop. The digital revolution has dramatically expanded possibilities for cross-domain innovation by lowering barriers between previously isolated knowledge communities. Online platforms enable specialists to contribute to problems far outside their formal expertise, while open innovation challenges invite diverse perspectives on technical challenges. These structural changes suggest we're entering an era where connective innovation may accelerate dramatically as expertise becomes more fluid and accessible.
Chapter 5: Empowerment: Democratizing the Invention Process
The capacity to invent—to imagine possibilities beyond current reality—represents a profound form of human agency. Yet historically, this power has been concentrated among those with access to specialized education, expensive equipment, and supportive institutions. Recent decades have witnessed a dramatic democratization of invention as technologies, knowledge, and collaborative networks become increasingly accessible to people previously excluded from the creative process. This shift promises to tap vast reservoirs of human ingenuity while addressing a wider range of human needs. The transformation begins with dramatic reductions in the cost of creative tools. Neil Gershenfeld, MIT professor and founder of the Fab Lab movement, observed this shift in the late 1990s when his class "How to Make (Almost) Anything" attracted unexpected crowds of students eager to fabricate physical manifestations of their ideas. What once required $50,000 of specialized equipment now costs a fraction of that amount, enabling individuals to prototype concepts that previously would have required institutional backing. This accessibility has ignited a global maker movement, with thousands of community workshops and school labs providing access to 3D printers, laser cutters, and electronic prototyping tools. Equally significant has been the democratization of knowledge required for invention. Traditional barriers—like access to scientific journals, technical expertise, and specialized information—have eroded as the internet makes learning resources widely available. Teenage inventor Jack Andraka exemplifies this shift; at age fifteen, he developed a promising early detection test for pancreatic cancer by synthesizing information freely available in online databases. Without formal training in medicine or biology, Andraka identified a potential biomarker and testing methodology that had eluded established researchers. His achievement demonstrates how motivated individuals can now access and apply specialized knowledge previously locked behind institutional walls. Community-based invention networks further accelerate this democratization by connecting people with complementary skills and resources. The e-NABLE community exemplifies this approach, linking thousands of volunteers worldwide who design, print, and distribute custom prosthetic hands for children. By sharing designs, troubleshooting techniques, and distribution methods, this distributed network provides personalized solutions at a fraction of commercial costs. Similar communities have emerged around challenges ranging from agricultural equipment to water purification, creating global invention ecosystems that operate outside traditional corporate structures. This democratization directly challenges historical power dynamics in technological development. For centuries, invention flowed primarily from wealthy nations to developing regions, often missing crucial contextual factors that determined whether technologies succeeded or failed. Amy Smith's D-Lab at MIT pioneered a different approach by embedding engineering students in communities facing resource constraints. By working alongside local people to co-create solutions using locally available materials and skills, this methodology produces innovations that reflect actual needs rather than assumed ones. The resulting technologies—like evaporative refrigerators made from local clay or grain mills maintainable by village blacksmiths—demonstrate how empowerment-centered invention produces fundamentally different outcomes. Psychological empowerment represents another crucial dimension of democratized invention. Soviet inventor Genrich Altshuller recognized this after experiencing imprisonment under Stalin's regime, where he used creative problem-solving to survive brutal conditions. Upon release, he dedicated himself to teaching ordinary citizens systematic methods for inventing—believing that widespread creative confidence could challenge authoritarian control. Altshuller's TRIZ methodology spread throughout the Soviet Union through workshops and newspaper columns aimed at children, democratizing access to creative thinking tools. His vision anticipated today's maker movement, which similarly aims to transform people from passive consumers into active creators of their material environment. The future of democratized invention appears increasingly decentralized, with manufacturing capabilities following the trajectory of information technologies. As production tools become smaller, cheaper, and more automated, the distinction between consumer and producer continues blurring. Factory concierge services now enable individuals to manufacture products directly from digital designs, while crowdfunding platforms connect creators directly with potential users. These developments suggest we're entering an era where invention becomes increasingly accessible, collaborative, and responsive to diverse human needs rather than concentrated in corporate R&D departments.
Summary
The journey through inventive thinking reveals patterns that challenge our conventional understanding of creativity and innovation. Rather than emerging primarily from rare flashes of genius, transformative ideas more commonly arise from identifiable cognitive processes, environmental conditions, and social contexts that can be studied and cultivated. The most significant breakthroughs typically involve recognizing problems before others see them, connecting knowledge across disciplinary boundaries, mentally inhabiting future scenarios, and persisting through inevitable setbacks. These capabilities appear less as fixed talents than as learnable skills and designed environments that enhance human creative potential. What emerges from this exploration is both practical wisdom and philosophical insight. By understanding the mechanisms behind invention, we gain not just tools for creating new technologies but a deeper appreciation for human adaptability and imagination. The democratization of these processes—through accessible tools, open knowledge, and collaborative networks—suggests we may be entering an era where invention becomes less the province of isolated geniuses and more a distributed capacity of connected communities addressing shared challenges. This transformation holds profound implications not just for technological development but for how we understand human potential itself and how we might organize societies to more fully realize the creative capabilities distributed throughout the population.
Best Quote
“Though we possess the brainpower, the talent, and the tools to solve our most worrying problems, it's enormously difficult to organize ourselves around the big questions.” ― Pagan Kennedy, Inventology: How We Dream Up Things That Change the World
Review Summary
Strengths: Kennedy's exploration of the unpredictable nature of innovation offers profound insights into how new ideas emerge. The emphasis on serendipity and diverse perspectives highlights the collaborative essence of invention. Her ability to demystify the invention process makes the subject accessible and inspiring, appealing to a broad audience. The engaging storytelling and insightful analysis of creativity are particularly noteworthy.\nWeaknesses: Some readers find the narrative structure disjointed or repetitive at times. A deeper dive into certain topics or more detailed case studies could enhance understanding. Occasionally, the book's flow may be disrupted by these structural issues.\nOverall Sentiment: General reception is positive, with readers appreciating the book's inspiring and thought-provoking nature. Many find it a valuable resource for understanding the dynamics of invention and creativity.\nKey Takeaway: Ultimately, "Inventology" illustrates that innovation often springs from unexpected places and thrives on collaboration, encouraging readers to recognize their potential to contribute creatively to the world.
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Inventology
By Pagan Kennedy