
Two Weeks Notice
Find the Courage to Quit Your Job, Make More Money, Work Where You Want, and Change the World
Categories
Business, Nonfiction, Self Help, Leadership, Audiobook, Entrepreneurship, Money, Personal Development, Buisness, Womens
Content Type
Book
Binding
Hardcover
Year
2023
Publisher
Hay House Business
Language
English
ISBN13
9781401969875
File Download
PDF | EPUB
Two Weeks Notice Plot Summary
Introduction
Have you ever sat at your desk, staring at the clock, wondering if this is all there is to your professional life? That nagging feeling that you're meant for more than working under fluorescent lights, building someone else's dream instead of your own? You're not alone. Countless women find themselves trapped in careers that don't fulfill their potential, bumping against glass ceilings, or feeling undervalued despite their skills and dedication. The journey to becoming your own boss isn't just about escaping a job you don't love—it's about embracing your true potential and creating a life that aligns with your values, strengths, and dreams. It requires courage, yes, but also practical knowledge and a proven roadmap. Throughout these pages, you'll discover not only the mindset shifts needed to take this leap but also the concrete, actionable steps that will transform your entrepreneurial vision into reality. This transformation isn't just possible; with the right guidance, it's inevitable.
Chapter 1: Define Your Path: Finding Your 'You' Factor
At the heart of every successful business lies what I call the "you factor"—that unique combination of skills, experiences, and perspective that only you can bring to the world. Finding your "you factor" isn't about having a completely original idea; it's about finding where your expertise intersects with a need you see in the world. Take my own journey. For years, I worked as a content specialist for Tony Robbins, feeling increasingly unfulfilled despite the prestige of my position. During one pivotal meeting where I was simply taking notes, I listened to successful online entrepreneurs discuss how they had built businesses that gave them freedom—financial freedom, lifestyle freedom, creative freedom. Something clicked. I realized I didn't want to just be in the room taking notes; I wanted to be one of those people creating value in the world on my own terms. While I wasn't immediately clear what my business would be, I knew I had skills in marketing that others would find valuable. That became my starting point. My student Alisha found her "you factor" when she created a program helping parents with picky eaters, which provided enough financial freedom for her husband to retire. Natalie took her experience as a sommelier and turned it into an online course helping others buy, taste, and pair wine like an expert, enrolling more than 100 students in her beta launches. Karida teaches instructors how to deliver tap dance classes that excite students and increase class enrollments. To discover your own sweet spot, look for the intersection of four key elements: your 10 percent edge (being just slightly ahead of your audience in knowledge and skill), a struggle or need you see in the world, profit potential, and something that truly lights you up. You don't need to be the world's leading expert—you just need to be able to help someone who's a few steps behind you on the journey. The best way to start defining your path is through reflection and brainstorming. Ask yourself: What do people constantly ask for my help with? What transformation have I experienced that I could guide others through? What problems do I see that I know how to solve? Remember, no idea is completely original, and that's perfectly fine. As Mark Twain said, "There is no such thing as a new idea. We simply take old ideas and put them into a sort of mental kaleidoscope." When evaluating potential business ideas, remember that success comes not from chasing perfection but from taking consistent action. Courage comes before confidence. You don't need to feel completely ready; you just need to take the first step and keep moving forward.
Chapter 2: Build Your Audience: Creating Content That Converts
For nearly five years after starting my business, I approached content creation with inconsistency and uncertainty. I'd write blog posts sporadically, sometimes publishing twice a month, sometimes once, and occasionally skipping months entirely. Even when I began my podcast, I released episodes haphazardly without a set schedule. But when I finally committed to producing weekly content on a consistent basis, my profits nearly tripled. This experience taught me a crucial lesson: content is queen. Routinely releasing original, valuable content allows your audience to get to know who you are, what you stand for, and how they can work with you. When your audience knows you, likes you, and most importantly, trusts you, they become excited to exchange their money for the transformations you offer. Consider the story of Meredith, who was working as a corporate recruiter but burning out fast. She dreamed of creating her own health and wellness coaching business but wasn't sure where to begin. Her turning point came when she committed to sharing content via Facebook Live videos every week, answering health questions "on the air" and genuinely improving her viewers' lives. This consistent content creation strategy led directly to the growth of her one-on-one coaching business. To implement this strategy effectively, you need to choose a single content platform that suits your strengths and preferences—whether that's writing a blog, recording a podcast, producing videos, building an online community, or hosting Q&As. The key is consistency: showing up on the same platform, in the same way, week after week. Once you've chosen your platform, use the "batch planning session" approach to make content creation manageable. Set aside 30-60 minutes to brainstorm topics for eight weeks of content, focusing on answering your audience's most pressing questions and addressing their biggest challenges. Then create a content calendar to keep yourself organized and accountable. Finally, block off a six-hour session once a month to create all four pieces of content for the upcoming month. Remember that the goal of your content isn't to make a sale with every post—it's to provide such tremendous value that your audience thinks, "If she gives away this much for free, imagine how valuable her paid offerings must be!" By consistently showing up and stacking value for your audience, you build the foundation for a business that generates both impact and income.
Chapter 3: Grow Your Email List: Your Most Valuable Asset
Two years into my entrepreneurial journey, I created my first digital course—teaching authors how to launch books using social media—and was so proud when it was ready. I put my heart and soul into building that course, expecting big results when my sales page went live. But when the launch day came and went with virtually no sales, I learned a painful but crucial lesson: I had spent no time cultivating an audience who would actually buy my product. This truth was hard to swallow after working my fingers to the bone for two years. In all the time I'd spent running from one event to the next, handing out business cards, showing up when people asked me to, and doing one-on-one coaching, I hadn't actually been building my business. In today's marketplace, building your business means building your email list. Full stop. Your email list is simply a collection of names and email addresses of people who have raised their hand and said they want to hear from you. These subscribers are your core fans and by far the group most likely to transition into paying customers. When you have an engaged email list, you can make money in your business at any time, as long as you have something of value to offer your subscribers. Take my student Adamaris, who was working as a licensed psychotherapist but dreamed of creating a location-independent business. By focusing on growing her email list to just 300 people—engaging with them through Facebook live videos and adding value consistently—she built a six-figure coaching business, launched a podcast, hosted her first retreat, and was featured in O, the Oprah Magazine. The quality of your list matters more than its size. Focus on providing huge value on a regular basis and engaging with your list by emailing them, having conversations with them, and providing solutions to their needs and desires. When I was starting out, anytime someone wrote in to thank me for content that helped them, I would personally reply to their email. These personal connections create customers for life. To start growing your list, create a lead magnet—a free offering that incentivizes potential customers to share their email address in exchange for valuable content. This could be a cheat sheet, checklist, guide, training, mini-course, challenge, quiz, or newsletter. The key is to create something your audience truly wants that addresses their specific pain points or desires. Remember, every email list is small to start. The most important thing is not how many people are on your list today, but that you're consistently working to grow it and nurture the relationships with the people who've already subscribed.
Chapter 4: Make Social Media Work For You
Jamie worked in accounting for a big beverage bottler for 13 years. Though it was a stable job, she felt beholden to everyone's agenda but her own, without any control over her time and missing a sense of freedom. After taking her severance package when the company downsized, she moved her family back to her hometown and began figuring out her next steps. She started taking on accounting clients as a consultant, and noticed that most of her clients were women. The longer she worked with them, the more she saw a gap in the marketplace—women wanted to learn about finances from other women, but the financial consulting industry was traditionally male dominated. In response, Jamie turned to social media. She created a Facebook group called Financial Literacy for Women Business Owners and started showing up live every week. She directed the women in the group to her email list by offering a lead magnet guide called "The 7 Finance Pitfalls to Avoid for Solopreneurs." In just a month and a half, she generated a following of more than 1,200 members, with 400 people on her email list and a fully booked client schedule. When the COVID pandemic hit, Jamie went live almost daily in her group, answering questions and diving into the confusing world of stimulus checks and PPP loans. She was gaining followers by the thousands, with members asking to Venmo her compensation for all the free advice she was giving. Instead, she created a crash course called "Financial Fitness Basics," which generated more than six figures in just two weeks. While social media offers incredible opportunities to connect with your audience, it's important to approach it mindfully. There's really no denying that social media, while amazing in some ways, is a dumpster fire in others—from wasted time to comparison-itis to potential mental health challenges. To make social media work for you, develop a relationship with it that feels authentic and sustainable. When I struggled with my social media presence, I committed to posting something on Instagram for 30 days straight. This consistent practice helped me get more comfortable being seen and taught me what resonated with my audience. What works is showing up as yourself—not trying to be someone you're not. Create a set of content pillars—specific categories of content that you post consistently each week. For example, you might post an Instagram Reel on Mondays, an infographic on Tuesdays, something personal on Wednesdays, a promotion of your weekly content on Thursdays, and a quote graphic on Fridays. Batch this content in advance and use scheduling software to automate posting, so you're not constantly having to think about what to share next. The goal isn't to get a million random followers but to build genuine relationships with the people who truly connect with your message. Focus on quality over quantity, and engage directly with those who engage with you.
Chapter 5: Create Revenue-Generating Offers
One afternoon when I was still at my corporate job, I found myself crammed under my desk, whispering into the phone. I was speaking with a woman who had built a successful online business similar to what I wanted to create, asking her a million questions about how she did it. That conversation changed everything for me, giving me insights into how to actually make money in my business. Now, let me walk you through three proven revenue strategies you can implement to start generating income. You don't need to use all three at once—in fact, I encourage you to start with just one and build from there. The first strategy is to offer coaching or consulting sessions in an area where you have that 10% edge we discussed earlier. This approach works well if you have specific knowledge and can create a system for teaching others. Whether you choose one-on-one coaching or group sessions, you'll need to organize your knowledge into a step-by-step process that helps your clients achieve a specific transformation. The second strategy is to offer a service-based business where you apply your expertise to solve problems for clients. Unlike coaching, where you teach others to do something themselves, with a service-based business, you do it for them. For example, my friend Danika Brysha started Model Meals, delivering premade organic meals to clients based on the clean eating principles that had transformed her own health. The third strategy—and my personal favorite—is creating a digital course. This approach allows you to package your knowledge in a way that can reach many more people than you could through one-on-one work. When pricing your offers, do some research on market rates for similar services, then consider your monthly revenue goals and how many clients you can realistically serve. Remember that when you're just starting out, it's normal to make mistakes and have launches that don't perform as expected. After my first digital course launch, I walked away with just $267 in profit—devastating at the time, but an important learning experience. The ultimate lesson was that I can make money online. Once you learn how to make $100, you can make $1,000. Once you make $1,000, you can make $100,000. The key is to get started somewhere, commit to your chosen strategy, and be willing to learn from both successes and failures. Choose a revenue model that aligns with your skills and your audience's needs, then throw yourself into making it work.
Chapter 6: Launch Your Workshop Course
Creating a workshop course—a short, focused training that solves a specific problem for your audience—is an excellent way to start generating revenue in your business. This approach is particularly effective because it gives both you and your audience a quick win while establishing you as someone who can help them achieve the results they desire. Take Lauren, a successful personal stylist with a waiting list of clients. Her typical day consisted of endless mall runs, shopping for clients, and lugging clothing racks to every corner of town—not to mention sitting for hours in LA's infamous traffic jams. Burnout was on the horizon until she got an idea: What if she stopped styling her clients in person and turned her business into an online program where she would teach women how to look their best by styling themselves? Despite her doubts about whether people would pay to learn to style themselves when they could hire a professional, Lauren created Personal Style University. She has since welcomed 326 students, generated hundreds of thousands in revenue, and been featured in publications like Marie Claire, Vogue, and The Wall Street Journal. What started as an idea riddled with doubt turned into a seven-figure business with a ripple effect of impact. To create your own workshop course, follow this five-step process: First, make three key decisions: Choose a topic that addresses a specific need your audience has, select a date and time to deliver your workshop live, and determine your price point and revenue goals. Second, set up your behind-the-scenes technology. You'll need to decide how you'll connect with your students (like using Zoom), create a sales page where people can purchase your workshop, set up automated emails to confirm purchases, and decide whether you'll offer a replay. Third, design a marketing plan. For a workshop course, I recommend promoting for one week leading up to the live event, using both social media and email. Send an invitation email to your list a week before your workshop, followed by reminder emails to those who register. Fourth, create your training content. Use the Post-it Party strategy to brainstorm ideas, organize them into a logical flow, and build an outline. Practice delivering your content multiple times so you feel confident when going live. Finally, deliver your workshop and follow up with your participants. Send a post-workshop email thanking them for attending and providing any promised resources or replay links. The beauty of a workshop course is that it creates an asset you can offer again and again, refining it each time to make it even more valuable. It also gives your audience a taste of what it's like to work with you, often leading them to invest in your higher-ticket offerings in the future.
Summary
The journey to becoming your own boss isn't a straight line—it's filled with twists, turns, unexpected challenges, and glorious triumphs. Throughout this journey, you'll face moments of doubt, self-sabotage, and fear. You'll make mistakes, fall down, and have to pick yourself back up again. But as you've seen through the stories and strategies shared in these pages, the path to entrepreneurial freedom is both accessible and rewarding when approached with courage, consistency, and a willingness to learn. Remember: "Unbossing happens decision by decision, experience by experience. Over and over again you'll be forced to redefine your values, update your operating principles, and learn what it means to be the leader you want to be." Your first step doesn't need to be perfect—it just needs to happen. Choose one action that meets you where you are in your journey right now, whether that's declaring your why, defining your ideal customer, creating a lead magnet, or launching your first workshop. The most important thing is to begin, because your audience is waiting for exactly what you have to offer.
Best Quote
“Did you know that Walt Disney was fired from the Kansas City Star because his editor felt he “lacked imagination and had no good ideas”? How about the fact that when Marilyn Monroe was trying to start her career, modeling agencies told her she should consider becoming a secretary? Steve Jobs was pushed out of the company he had co-founded because the board felt he was wasting the company’s resources working on expensive projects that did not have enough potential. In other words, not everyone will understand your value or see your greatness. But here’s the good news: It doesn’t matter. You don’t need everyone to pay attention and you certainly don’t need everyone to like you.” ― Amy Porterfield, Two Weeks Notice: Find the Courage to Quit Your Job, Make More Money, Work Where You Want, and Change the World
Review Summary
Strengths: The book is described as very practical, suggesting it offers actionable advice. Weaknesses: The reviewer is not the target audience, leading to skimming and skipping parts. The book does not address the reviewer's personal issue of lacking a clear career direction or desire for a "dream job." Overall Sentiment: Mixed. While the reviewer acknowledges the book's practicality, they express a disconnect with its core message due to differing personal circumstances and career aspirations. Key Takeaway: "Two Weeks Notice" is practical and potentially beneficial for those seeking to transition from traditional employment, but it may not resonate with individuals who lack a clear career direction or desire for professional advancement.
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Two Weeks Notice
By Amy Porterfield