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We Should All Be Millionaires

Change Your Thinking, Build Bank, and Claim Your Independence

3.9 (517 ratings)
23 minutes read | Text | 9 key ideas
"We Should All Be Millionaires (2021) shows how women can attain financial success by casting off impostor syndrome, demanding their worth, and adopting a millionaire mindset. It argues that earning more money is a revolutionary act for women and people of color, offering strategies to overcome historical barriers, make million-dollar decisions, and build lasting wealth for a thriving life."

Categories

Business, Nonfiction, Self Help, Finance, Audiobook, Money, Personal Development, How To, Inspirational, Personal Finance

Content Type

Book

Binding

Hardcover

Year

2021

Publisher

HarperCollins Leadership

Language

English

ASIN

1400221625

ISBN

1400221625

ISBN13

9781400221622

File Download

PDF | EPUB

We Should All Be Millionaires Plot Summary

Synopsis

Introduction

Deep within each of us lies untapped potential worth far more than we've been conditioned to believe. When you look at the marketplace objectively, you'll discover that your skills, perspective, and unique combination of talents are genuinely worth millions—yet most people, especially women, consistently undervalue themselves. This gap between true worth and perceived value creates the single biggest obstacle on the path to financial freedom. What would change if you suddenly recognized your million-dollar value? Imagine making decisions from a place of abundance rather than scarcity, setting boundaries that honor your time and energy, surrounding yourself with people who elevate your vision, and pricing your services at their true market value. This transformation isn't just about accumulating wealth—it's about claiming the freedom, impact, and fulfillment that come when you fully embrace your worth. The journey begins with a simple yet profound shift in how you see yourself and the value you bring to every table.

Chapter 1: Recognize Your True Worth in the Marketplace

Your true market value is likely several times higher than what you currently believe. This isn't wishful thinking—it's an economic reality that most people, particularly women and those from underrepresented groups, fail to recognize. The marketplace rewards solutions to problems, and your unique combination of skills, experience, and perspective solves problems in ways no one else can. The author shares the story of Tasha, a corporate marketing executive who spent fifteen years building brands for major companies. When she decided to start her own consulting business, she initially priced her services based on her corporate salary, charging $150 per hour. During a strategy session, she revealed that her work typically generated millions in revenue for her clients. The disconnect was striking—she was charging pennies for work that created dollars. After recognizing this value gap, Tasha restructured her offerings into comprehensive brand strategy packages priced at $25,000. Her first three prospects said yes without hesitation, immediately tripling her income while working fewer hours. This transformation wasn't just financial. Tasha reported feeling more confident in client meetings, delivering better work, and attracting higher-caliber clients who respected her expertise. By pricing according to the value she created rather than the time she spent, she shifted the entire dynamic of her business relationships. Clients no longer questioned her process or micromanaged her work—they trusted her expertise because they were paying for results, not hours. The path to recognizing your true worth begins with objective assessment. Document the tangible results your work has created—revenue generated, time saved, problems solved, opportunities created. For entrepreneurs, calculate the lifetime value of your solutions for clients. For employees, quantify your contributions to team goals and company revenue. This evidence-based approach cuts through imposter syndrome and societal conditioning that may have taught you to minimize your achievements. Next, research what others with similar skills and experience charge in the marketplace. Women often underprice because they compare themselves only to their immediate circle rather than to the broader market. Expand your research to include top performers in your field, regardless of gender or background. You'll likely discover that the ceiling is much higher than you imagined. Remember that your worth isn't just about technical skills—it includes your unique perspective, lived experience, network, reputation, and the intangible qualities you bring to your work. When you recognize your true market value, you stop competing on price and start competing on the unique value only you can provide.

Chapter 2: Make Wealth-Building Decisions Daily

Every day, you make dozens of decisions that either move you toward financial freedom or keep you trapped in scarcity. These choices—what the author calls Million Dollar Decisions versus Broke Ass Decisions—compound over time to create vastly different financial trajectories. The difference isn't just about money; it's about whether your life feels expansive or constrained. Consider the story of two entrepreneurs, Melissa and Jennifer, who both started service-based businesses in the same year. Melissa consistently made what the author calls "Broke Ass Decisions"—she undercharged for her services because she feared losing clients, said yes to every request even when projects weren't profitable, worked evenings and weekends to accommodate demanding clients, and spent hours on social media rather than investing in strategic marketing. After three years, she was earning $60,000 but working 60+ hours weekly, constantly exhausted and resentful. Jennifer, meanwhile, made "Million Dollar Decisions" from the start. She researched market rates and priced her services at the high end, clearly defined her working hours and stuck to them, hired help for tasks outside her expertise, invested in coaching to accelerate her growth, and focused her marketing on high-value clients. These decisions felt uncomfortable initially—she worried about losing opportunities and appearing arrogant. But within three years, she was earning $250,000 while working 30 hours weekly, with time for family, self-care, and strategic planning. The key difference wasn't their skills or starting points—it was their decision-making framework. Million Dollar Decisions create more time, energy, and options in your life. They might feel uncomfortable in the moment but lead to expansion over time. Broke Ass Decisions might feel safe or comfortable initially but ultimately lead to contraction and limitation. To implement this approach, start by examining your current decisions through the WIRED framework: Worth (Does this honor my value?), Investment (Does this build future wealth?), Resources (Does this preserve my energy?), Expansion (Does this create more options?), and Direction (Does this move me toward my goals?). When facing choices, ask which option scores higher across these dimensions. Practice making at least one Million Dollar Decision daily, starting with small choices like declining a meeting that doesn't serve your priorities or investing in a tool that saves you time. As you build this muscle, tackle bigger decisions around pricing, boundaries, and investments. Track the outcomes to build evidence that better decisions lead to better results. Remember that wealth-building decisions aren't always about money directly—they're about honoring your worth, protecting your energy, and creating space for opportunities. When you consistently choose expansion over contraction, your financial reality transforms accordingly.

Chapter 3: Set Boundaries That Protect Your Time and Energy

Boundaries are the invisible force field that protects your most valuable resources—your time, energy, and attention. Without clear boundaries, you'll find yourself depleted, resentful, and unable to focus on the high-value activities that generate wealth. Setting and maintaining boundaries isn't selfish; it's essential for creating the life and income you desire. Maya, a talented graphic designer, struggled with boundaries in her freelance business. Clients would text her at all hours with "quick questions" or "small changes," expecting immediate responses. She feared losing business if she wasn't constantly available, so she responded promptly regardless of the hour. One evening, while celebrating her daughter's birthday, Maya spent 45 minutes in the bathroom handling a client "emergency" that could have easily waited until morning. Looking at her daughter's disappointed face when she returned to the party, Maya realized something had to change. With guidance from her business coach, Maya implemented a complete boundary reset. She created office hours (Monday-Thursday, 9am-5pm), established a 48-hour response policy for non-emergency requests, defined what constituted a genuine emergency, and set up an automated email response explaining these policies. She communicated these changes to clients respectfully but firmly, explaining that these boundaries would ensure they received her best work. Though terrified she would lose business, the opposite occurred—clients respected her more, planned their requests better, and her reputation for professionalism actually grew. Within six months, she had raised her rates by 30% and was working fewer hours. Setting effective boundaries requires clarity, communication, and consistency. First, get crystal clear about what you will and won't accept in various areas of your life—work hours, response times, payment terms, personal time, and relationship dynamics. Then communicate these boundaries proactively and matter-of-factly, without over-explaining or apologizing. Finally, consistently enforce your boundaries by responding the same way each time they're tested. When setting boundaries with clients or employers, frame them in terms of mutual benefit: "To ensure I deliver my best work for you, I check email twice daily at 10am and 4pm." With family and friends, connect boundaries to your values: "Family dinner without devices is sacred time for us to connect." Remember that people will test your boundaries, especially when they're new. Their reaction isn't your responsibility—your job is simply to maintain the boundary with calm confidence. For those who struggle with people-pleasing tendencies, start with smaller boundaries and build your confidence gradually. Remember that every time you say yes to something that violates your boundaries, you're saying no to your own priorities and potential. The most successful people aren't available for everything—they're selectively available for the right things.

Chapter 4: Build a Network That Elevates Your Success

No one achieves significant financial success alone. Behind every self-made millionaire stands a network of mentors, peers, collaborators, and supporters who provided crucial guidance, opportunities, and encouragement along the way. Building this strategic network—what the author calls your "Million Dollar Squad"—can accelerate your journey to financial freedom more than almost any other factor. Elena, a talented executive coach, struggled to grow her business beyond $75,000 annually despite excellent client results. Working alone from her home office, she felt increasingly isolated and unsure how to scale. When a colleague invited her to join a mastermind group of women entrepreneurs, Elena hesitated at the $5,000 investment but ultimately decided to join. This decision transformed her business trajectory. Through the group, she met Sophia, who referred three corporate clients worth $60,000. Another member, Vanessa, invited Elena to co-create a leadership program that generated an additional $40,000. Beyond these direct financial benefits, the group provided emotional support during challenging times, helped Elena refine her offerings, and pushed her to raise her rates to reflect her true value. Within 18 months of joining, her annual income had tripled to $225,000. Elena's experience illustrates the power of strategic networking. Research from Harvard Business School confirms that entrepreneurs with larger, more diverse networks raise more capital, generate more revenue, and experience faster growth than those with limited connections. For women especially, having a strong network correlates directly with financial success—studies show that women with robust professional networks earn 15% more than those without such connections. Building your Million Dollar Squad requires intentional effort across three dimensions. First, cultivate relationships with "elevators"—people slightly ahead of you who can provide guidance and open doors. Approach these potential mentors with specific, thoughtful questions rather than vague requests for help. Offer value first by sharing relevant articles, making introductions, or providing testimonials for their work. Second, develop peer relationships with "collaborators"—people at a similar stage who understand your challenges and can provide mutual support. Join industry associations, professional groups, or mastermind programs where you'll meet like-minded individuals. Be generous with your knowledge and connections, remembering that the strongest networks are built on reciprocity. Finally, nurture connections with "believers"—friends and family who support your vision even when they don't fully understand it. These emotional supporters provide the encouragement needed during inevitable setbacks. If your current circle lacks believers, seek communities aligned with your ambitions where you can develop these supportive relationships. Remember that effective networking isn't about collecting business cards or social media connections—it's about building genuine relationships based on mutual value and respect. Quality matters more than quantity, so focus on cultivating meaningful connections with people who inspire and challenge you to reach new heights.

Chapter 5: Create a Compelling Vision for Your Future

Without a clear, compelling vision of what you're working toward, financial success remains an abstract concept rather than a driving force in your life. Your Million Dollar Vision serves as both a destination and a decision-making framework, pulling you forward when motivation wanes and guiding your choices when opportunities arise. Alicia, a marketing consultant earning $85,000 annually, felt stuck in a cycle of working hard without making meaningful financial progress. During a weekend retreat, she completed an exercise to envision her ideal life five years in the future, without limiting herself to what seemed "realistic." The vision that emerged surprised her—she saw herself running a boutique agency with five employees, working with purpose-driven brands, owning a modern home with a dedicated office space, taking quarterly vacations with her family, and having enough financial margin to donate significantly to educational causes. When she calculated what this vision would require financially, the number—$350,000 annually—seemed impossibly far from her current reality. Rather than abandoning the vision as unrealistic, Alicia decided to work backward. She identified the gap between her current situation and her vision, then broke that gap into quarterly milestones. She realized her current business model of trading hours for dollars would never get her there, so she developed a scalable framework that allowed her to serve multiple clients simultaneously through group programs. She also recognized that her current pricing reflected her employee mindset rather than her true market value. Implementing these changes wasn't easy. Alicia faced rejection when she raised her rates, struggled with imposter syndrome when launching her first group program, and worried she was being "too ambitious." But having a clear vision provided the motivation to push through these challenges. Three years later, her income had reached $275,000—not yet at her goal but tremendously progress from where she started. More importantly, she had already manifested key elements of her vision: the dedicated office space, quarterly family trips, and her first two employees. Creating your own Million Dollar Vision begins with permission to dream beyond your current circumstances. Set aside practicality temporarily and imagine your ideal life five years from now across multiple dimensions: work, home, relationships, health, contribution, and finances. Be specific about what you see, feel, and experience in this future reality. Then calculate what this vision requires financially, breaking down monthly expenses for each element of your ideal lifestyle. Once you have this financial target, work backward to identify the business model, pricing structure, skills, and connections needed to achieve it. Create quarterly milestones that break the journey into manageable steps. Remember that your vision will evolve as you grow, so revisit and refine it regularly. Perhaps most importantly, begin embodying the person who lives this vision today. Make decisions from your future self's perspective. Ask yourself, "What would the version of me who has achieved this vision do in this situation?" This practice bridges the gap between your current reality and your desired future, accelerating your progress toward financial freedom.

Chapter 6: Price Your Services at Their True Value

Pricing is perhaps the most immediate lever you can pull to transform your financial reality. Yet it's also where many people, especially women, leave the most money on the table. Understanding and charging your true market value isn't just about making more money—it's about honoring the results you create and positioning yourself appropriately in the marketplace. David, a talented web designer, consistently undercharged for his services because he compared his rates only to other freelancers in his small Midwestern town. He charged $2,500 for complete website designs that typically took him three weeks to complete. During a business workshop, he learned that his sites were generating significant revenue for his clients—one e-commerce site he built for $3,000 generated over $250,000 in sales its first year. The workshop leader challenged him: "You're not selling hours of coding; you're selling business-transforming assets that generate revenue for years." This perspective shift was uncomfortable but transformative. David restructured his offerings into three tiers based on the business outcomes his websites delivered rather than the hours they took to build. His new packages ranged from $7,500 to $20,000. When he announced these changes, he lost some price-sensitive clients but quickly attracted businesses that valued quality and results over price. These new clients were actually easier to work with—they made decisions more quickly, provided clearer feedback, and respected his expertise. Within six months, David was earning more while completing fewer projects, giving him time to improve his skills and develop passive income streams through website templates. The key to value-based pricing is shifting focus from inputs (your time and effort) to outcomes (the results clients receive). Start by calculating the tangible value your work creates—revenue generated, time saved, problems solved, or opportunities created. For service providers, this means documenting client results and calculating their financial impact. For employees, it means quantifying your contributions to company goals and revenue. Next, research what top performers in your field charge, looking beyond your immediate geographic area or social circle. Many people underprice because they compare themselves only to others at their level rather than to those achieving the results they want to create. Remember that price often signals quality in the marketplace—charging too little can actually reduce perceived value and attract clients who don't respect your work. When raising your rates, start with new clients rather than existing ones. This allows you to test higher pricing with less emotional attachment to the outcome. For existing clients, provide advance notice of price increases and frame them in terms of the increasing value you provide. Some clients may leave, and that's okay—they create space for clients who value your work appropriately. For those in traditional employment, the same principles apply to salary negotiations. Research compensation data thoroughly, document your specific contributions and their value to the organization, and practice articulating your worth confidently. Remember that employers expect negotiation—their first offer is rarely their best offer.

Chapter 7: Take Bold Action Toward Financial Freedom

Knowledge without action produces nothing but unfulfilled potential. The most brilliant strategies and insights remain worthless until implemented through consistent, courageous action. Taking bold steps toward your financial goals—even when uncertain or afraid—is what ultimately separates those who achieve financial freedom from those who merely dream about it. James had worked as a marketing manager for eight years, earning a comfortable but modest salary. He dreamed of starting his own agency but hesitated, waiting for the "perfect time" when he had more experience, more savings, and more certainty of success. During a company restructuring, James was unexpectedly laid off. After the initial shock, he realized this forced transition was actually an opportunity—the universe had made the decision he'd been avoiding. Rather than immediately seeking another job, James decided to give his agency idea six months. He created a simple website, reached out to his professional network announcing his new venture, and offered discounted services to his first three clients in exchange for testimonials. The early months were challenging—he faced rejection, made pricing mistakes, and questioned his decision during late nights working from his kitchen table. But he persisted, learning and adjusting his approach with each experience. Six months stretched into a year, and gradually his client roster grew. By focusing on measurable results for clients rather than just creative deliverables, he differentiated his agency from competitors. Eighteen months after his layoff, James was earning twice his former salary with a growing team of contractors and the freedom to work on his own terms. Looking back, he realized his only regret was not taking action sooner—years of potential growth and freedom had been lost to fear and hesitation. Taking bold action toward financial freedom requires several key elements. First, clarify your next significant move—the action that will most directly advance your financial goals. This might be raising your rates, launching a new offering, applying for a promotion, or investing in property. Then identify the specific fears holding you back, distinguishing between legitimate concerns requiring preparation and unfounded fears based on worst-case scenarios. Create an action plan with clear, sequential steps and specific deadlines. Breaking bold moves into smaller steps makes them less overwhelming and creates momentum. Commit to these actions publicly by sharing them with accountability partners who will check on your progress and offer support when motivation wanes. Remember that action precedes clarity—you won't have perfect information before starting. Each step you take reveals information that wasn't available from the sidelines. Embrace this iterative process, knowing that mistakes provide valuable data for adjustment rather than evidence of failure. Finally, celebrate action regardless of outcome. The habit of taking consistent, courageous steps toward your goals is ultimately more valuable than any single result. Financial freedom isn't achieved through one perfect move but through hundreds of imperfect actions taken with persistence and determination.

Summary

The journey to financial freedom begins with a fundamental shift in how you value yourself and your contributions to the world. Throughout this exploration, we've discovered that recognizing your true worth isn't just motivational rhetoric—it's the economic foundation upon which wealth is built. When you price your services appropriately, set boundaries that protect your energy, build strategic networks, create compelling visions, and take bold action, you transform not just your bank account but your entire relationship with money and success. As the author powerfully states, "Your financial reality is simply a reflection of how you see yourself. Change the reflection by changing the source." This truth reminds us that wealth creation begins with internal transformation before manifesting externally. Today, take one decisive step toward claiming your million-dollar value—whether raising your rates, declining an opportunity that undervalues your time, or investing in relationships that elevate your vision. The path to financial freedom opens not when circumstances perfectly align, but when you decide you're worthy of walking it.

Best Quote

“Thinking negative thoughts is a form of self-sabotage that keeps you “safe” and therefore stagnant. Even if the status quo is uncomfortable or makes you unhappy, it feels safer than trying to do something new.” ― Rachel Rodgers, We Should All Be Millionaires: A Woman’s Guide to Earning More, Building Wealth, and Gaining Economic Power

Review Summary

Strengths: The reviewer appreciates the book's bold claims and its ability to provide insights into building wealth. The personal finance nerd found the content engaging and relevant to their goals. Weaknesses: The review does not mention any specific weaknesses or areas for improvement in the book. Overall: The reviewer seems to have a positive view of the book, finding it informative and achieving its goals effectively. They may recommend it to others interested in personal finance and wealth-building.

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Rachel Rodgers

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We Should All Be Millionaires

By Rachel Rodgers

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