
Words Can Change Your Brain
12 Conversation Strategies to Build Trust, Resolve Conflict, and Increase Intimacy
Categories
Business, Nonfiction, Self Help, Psychology, Science, Communication, Leadership, Relationships, Personal Development, Brain
Content Type
Book
Binding
Hardcover
Year
2012
Publisher
Avery
Language
English
ASIN
1594630909
ISBN
1594630909
ISBN13
9781594630903
File Download
PDF | EPUB
Words Can Change Your Brain Plot Summary
Synopsis
Introduction
Have you ever wondered why some conversations leave you feeling energized and understood, while others drain you completely? The way we communicate shapes not just our relationships, but also rewires our brains in profound ways. When we speak and listen with intention, we create neural patterns that foster trust, empathy, and cooperation. Yet most of us have never been taught the science behind effective communication. The transformative techniques presented here aren't just theoretical—they're grounded in cutting-edge neuroscience research. By making small but significant adjustments to how you speak and listen, you can dramatically improve your personal and professional relationships. Whether you're struggling with difficult conversations at work, seeking deeper connections with loved ones, or simply wanting to express yourself more effectively, these evidence-based strategies will help you communicate in ways that build bridges rather than walls. The journey toward compassionate communication begins with understanding that our words literally change our brains—and the brains of those around us.
Chapter 1: Master the Art of Speaking Briefly and Effectively
The human brain has remarkable capabilities, but when it comes to processing information during conversations, it operates with surprising limitations. Research shows that our conscious minds can only retain about four "chunks" of information for approximately thirty seconds before this data gets pushed out of working memory. This neurological reality forms the foundation of one of the most powerful communication principles: brevity is not just polite—it's neurologically essential. Mark was called into an executive board meeting at a psychology training center to help negotiate a heated dispute. One faction of therapists, led by Jill, believed that honest expression of anger was essential for healing. The other group, led by Sam and comprising mostly corporate leadership staff, advocated for tact and diplomacy. The stalemate had paralyzed decision-making. Rather than diving into the conflict directly, Mark asked each leader about their innermost personal values. Sam's three words were "love," "compassion," and "gentleness." Jill's were "kindness," "integrity," and "honesty." With these values identified, Mark turned to Jill and said, "I want you to continue your argument with Sam, but you have to honor both Sam's and your own set of values. Express your anger honestly but with love, compassion, kindness, and gentleness." Faced with this challenge, Jill found herself unable to proceed. The contradiction became immediately apparent—it's impossible to express anger in a way that simultaneously honors kindness and gentleness. Two months later, Jill resigned, and the company continued to flourish with a consistent communication approach. To implement brevity in your own conversations, practice the "Thirty Second Rule"—limit your speaking time to thirty seconds or less whenever possible. After speaking briefly, pause and check if the other person understood your message. If they did, you can continue with another concise point. If not, clarify before moving forward. This approach honors the brain's natural processing limitations. For complex topics, break your information into smaller segments—perhaps just a sentence or two—then wait for acknowledgment before continuing. In negotiations or conflicts, this technique is particularly powerful as it prevents emotional escalation and keeps everyone focused on understanding rather than reacting. Some executives even recommend writing important points on an index card to ensure clarity and conciseness. Remember that brevity doesn't mean being abrupt or incomplete—it means being respectful of how the human brain processes information. By speaking briefly and checking for understanding, you create space for genuine dialogue rather than parallel monologues. This neurologically-aligned approach transforms communication from a potential battlefield into a collaborative exchange where both parties feel heard and valued.
Chapter 2: Cultivate Deep Listening for Stronger Connections
Deep listening is far more than simply waiting for your turn to speak—it's a neurological process that creates powerful bonds between people. When we truly listen, our brains actually begin to synchronize with the speaker's brain in a phenomenon scientists call "neural resonance." This synchronization creates the foundation for empathy, trust, and meaningful connection, yet most of us have never been taught how to listen in this transformative way. Jeremy Tarcher, a renowned publisher, demonstrated the power of deep listening in his editorial relationships. When Mark submitted manuscripts to Jeremy, he noticed something remarkable about their interactions. Before suggesting improvements, Jeremy always began with genuine compliments about the writing. These weren't empty platitudes—they reflected careful attention to the work. One day, Mark asked Jeremy, "Do you really mean it when you compliment my writing, or are you just saying it because it's what an anxious writer needs to hear?" Jeremy's response was surprising: "Mark, I really don't know!" This exchange revealed a profound truth: when we make a habit of deep listening and sincere appreciation, it transforms not just the listener but also the speaker. The practice of deep listening requires us to temporarily silence our inner speech—the constant chatter that normally fills our minds. This inner silence creates space to fully absorb not just the words being spoken, but also the nonverbal cues, emotional tones, and underlying meanings. When researchers at Princeton University conducted brain scans of people in conversation, they discovered that good listeners could actually anticipate what the speaker was going to say moments before they said it—their brains were that closely aligned. To develop your deep listening skills, begin by eliminating distractions. Put away your phone, turn off notifications, and create a quiet environment. Next, consciously relax your body through deep breathing to reduce stress hormones that interfere with listening. As the other person speaks, maintain soft eye contact and notice their facial expressions, gestures, and tone of voice. Resist the urge to formulate your response while they're still talking—this splits your attention and prevents true understanding. When responding, refer specifically to what the person just said rather than shifting to a different topic. This signals that you've truly heard them and builds neural coherence between you. If you notice your mind wandering or internal dialogue resuming, gently bring your attention back to the speaker without self-judgment. With practice, you'll find yourself able to maintain this focused attention for longer periods. The rewards of deep listening extend far beyond improved conversations. People who feel truly heard experience reduced stress, increased trust, and greater willingness to collaborate. By giving someone the gift of your complete attention, you create a space where authentic connection can flourish. As one CEO remarked after experiencing deep listening: "I never realized before what listening actually entailed."
Chapter 3: Harness Positivity to Overcome Negativity
The human brain has an inherent negativity bias—a tendency to react more strongly to negative stimuli than positive ones. This neurological reality explains why a single criticism can outweigh multiple compliments and why negative thoughts often dominate our inner dialogue. However, groundbreaking research has revealed that we can consciously counteract this bias through what scientists call the "positivity ratio"—a specific proportion of positive to negative expressions that transforms our relationships and neural functioning. Barbara Fredrickson, a distinguished professor of psychology at the University of North Carolina, discovered that relationships thrive when they maintain at least a three-to-one ratio of positive to negative interactions. This finding was independently confirmed by Marcial Losada's research with corporate teams and John Gottman's studies of married couples. When Losada studied sixty business teams, he found that groups maintaining a five-to-one ratio of positive to negative expressions were significantly more successful. Those falling below three-to-one consistently underperformed. The implications are clear: positivity isn't just pleasant—it's essential for optimal functioning. This principle was dramatically demonstrated at a software development firm led by John Watkins. Each morning, John gathered his six departmental heads in a circle. They began with stretching and yawning to clear their minds, then each person had thirty seconds to describe their current projects and challenges. Others could respond with positive suggestions, but criticism was strictly prohibited. This seemingly simple ritual transformed the company's culture. Within a year, an independent research team documented significant increases in camaraderie and personal satisfaction, along with measurable decreases in anxiety and stress. Sick days decreased, company loyalty increased, and employee turnover dropped. To implement this approach in your own communications, begin by monitoring your positivity ratio. For every negative or critical comment you make, aim to express at least three positive observations or appreciations. These must be genuine—insincere compliments are easily detected and undermine trust. When addressing problems, frame your concerns in terms of solutions rather than complaints. Instead of saying "This report is disorganized," try "I think this report would be more effective if we restructured the third section." Practice "cognitive reframing"—the deliberate transformation of negative thoughts into constructive ones. When you catch yourself ruminating on problems, ask: "What opportunity might exist here?" or "What can I learn from this situation?" This isn't about denying reality but about approaching challenges from a more productive perspective. Remember that positivity is neurologically contagious. When you consistently express optimism, appreciation, and constructive ideas, you actually stimulate the reward centers in others' brains, making them more likely to respond in kind. As Fredrickson emphasizes, positivity "opens your mind and broadens your sense of possibility," creating an upward spiral of improved relationships, creativity, and resilience. By consciously cultivating a higher positivity ratio, you transform not just your conversations but the neural architecture of everyone involved.
Chapter 4: Practice Relaxation to Enhance Communication
Stress is now considered the number one killer worldwide, and it devastates our ability to communicate effectively. When we're stressed, the emotional circuits of our limbic brain become hyperactive while the language centers in our frontal lobes function less efficiently. Our facial muscles tighten, our voice takes on tones of irritability, and we trigger defensive reactions in others before we've even spoken a word. Learning to deliberately relax before and during conversations is therefore not just a nicety—it's a neurological necessity for effective communication. Dr. Roger Levin, a medical professional who studied communication patterns among healthcare providers, observed that physicians who appeared rushed or tense consistently received lower patient satisfaction ratings, regardless of their medical competence. Recognizing this pattern, he implemented a simple pre-appointment relaxation protocol at his practice. Before entering an exam room, doctors would stop outside the door for sixty seconds to stretch, breathe deeply, and mentally transition from their previous task. They were instructed to walk slowly into the room with a gentle smile and to speak at a measured pace. The results were remarkable: patient satisfaction scores increased by 27%, and patients reported feeling that their concerns had been more thoroughly addressed—even though the actual appointment times remained unchanged. This simple practice works because it directly impacts our neurophysiology. Several fMRI studies have shown that even a one-minute relaxation exercise increases activity in different areas of the cortex essential for language, communication, social awareness, and decision-making. Cortisol levels drop, which means biological stress decreases. The brain becomes more capable of nuanced communication and empathetic response. To incorporate relaxation into your communication practice, begin by noticing which parts of your body hold tension. Before important conversations, take thirty seconds to breathe slowly and deeply. Inhale to the count of five, then exhale to the count of five, repeating three times. If possible, yawn a few times—this has been shown to reset the brain's stress response. Stretch your body, paying particular attention to your face, neck, and shoulders, where tension is often most visible to others. During conversations, maintain awareness of your physical state. If you notice tension returning—perhaps your shoulders are creeping toward your ears or your jaw is clenching—take a brief pause and a deep breath. This not only resets your own neurological state but also gives the other person a moment to process what's been said, enhancing overall comprehension. For particularly challenging conversations, consider scheduling brief breaks. Say, "I'd like to take a moment to gather my thoughts," then use that time to consciously relax. This prevents stress chemicals from accumulating and derailing the dialogue. Remember that in conversations that become heated, the person who remains calm gains a significant advantage—not for domination but for facilitating mutual understanding. The relaxation component of compassionate communication may seem simple, but its neurological impact is profound. By maintaining physical ease, you create the optimal conditions for your brain's communication centers to function at their best, allowing for clearer expression, better listening, and more productive outcomes in every conversation.
Chapter 5: Align Your Values with Your Conversations
Your deepest values form the foundation of meaningful communication, yet most people rarely take time to identify what truly matters to them. This oversight creates a disconnect between our words and our core principles, leading to conversations that feel hollow or unsatisfying. When we consciously align our communication with our innermost values, we speak with greater authenticity and create more impactful connections with others. At Loyola Marymount University's Executive MBA Program, Mark assigned students a seemingly simple exercise: each morning for ten days, they would spend a few moments reflecting on their deepest inner values, recording their thoughts in a journal. Initially, many participants were skeptical. One chief operating officer bluntly asked, "What the *#!* does this have to do with financial planning?" By the end of the ten days, however, this same executive wrote: "I think that this exercise should be taught to every MBA student in America." The transformation was remarkable—students reported feeling calmer, more focused, and better able to handle workplace conflicts. Many even restructured their companies to be more values-oriented. The exercise revealed something profound: when people consciously connect with their core values before communicating, they speak differently. They become less reactive, more thoughtful, and better able to handle difficult conversations. As researchers at the University of California, Los Angeles, discovered, "Reflecting on personal values can keep neuroendocrine and psychological responses to stress at low levels." This neurological shift creates the optimal conditions for meaningful dialogue. To practice values-aligned communication, begin by asking yourself: "What is my deepest, innermost value?" Close your eyes for sixty seconds and listen to whatever emerges. Write down the first word or phrase that comes to mind. Repeat this process several times, then circle the value that feels most authentic to you. Before important conversations, take a moment to reconnect with this core value and ask yourself how it might guide your words and listening. For relationship-specific conversations, identify your deepest relational value (often "trust" or "kindness") and your deepest communication value (often "being heard" or "honesty"). When both parties share their values before discussing difficult issues, they create a foundation of mutual respect that transforms the dialogue. Joan Summers, an insurance company executive, uses this approach when interviewing job applicants. She begins by asking about their deepest values, knowing that if these differ significantly from her company's values, the person is unlikely to thrive in that environment. Remember that different situations may call for different values to be emphasized. A business negotiation might prioritize fairness and clarity, while a conversation with a loved one might emphasize compassion and understanding. The key is conscious awareness—knowing which values matter most in each context and deliberately bringing them into your communication. When we speak from our deepest values, we access a wellspring of authenticity that others can sense intuitively. Our words carry greater weight, our listening becomes more attentive, and our presence creates a space where others feel safe to express themselves honestly. As one participant noted: "This exercise grounded me in the principles of goodness and the desire to live by my deepest principles. When that happens, I can truly express who I am and realize my greatest potential."
Chapter 6: Observe Nonverbal Cues for Deeper Understanding
Words account for only a fraction of what we communicate. Research shows that facial expressions, body language, and vocal tone often convey more meaning than the words themselves. Yet most of us focus almost exclusively on verbal content, missing crucial information that could transform our understanding of others. Learning to consciously observe nonverbal cues is like gaining access to a hidden language that reveals thoughts and feelings people may not even realize they're expressing. Paul Ekman, the world's foremost expert on human nonverbal communication, has identified more than ten thousand discrete human facial expressions. His research reveals that micro-expressions—emotional cues that appear for less than a quarter of a second—can provide profound insights into what someone is truly feeling. Ted Kaptchuk of Harvard Medical School put this knowledge into practice when developing communication protocols for physicians. He discovered that doctors who were trained to observe and respond to patients' nonverbal cues were perceived as "more caring and sympathetic," and remarkably, this perception doubled the healing power of their treatments. The physical benefits weren't imaginary—patients showed measurable improvements in recovery rates when their doctors demonstrated this nonverbal attunement. This sensitivity to nonverbal communication extends beyond healthcare. When Mark was conducting a Compassionate Communication workshop, he noticed that about 70% of participants became uncomfortable within the first minute of a partner eye-gazing exercise. He modified the approach, asking participants to close their eyes and think about someone they deeply loved before opening their eyes to gaze at their partner. The transformation was immediate—almost everyone developed a soft, authentic expression that Ekman calls a "felt smile." When they opened their eyes to gaze at each other, the discomfort vanished, replaced by genuine connection, even among strangers. To develop your nonverbal observation skills, begin by maintaining soft eye contact during conversations. Notice the subtle movements around the other person's eyes and mouth, which often reveal emotions that their words might not express. Pay attention to their posture, gestures, and the pace of their breathing. Does their body language match their words, or is there inconsistency that might indicate discomfort or conflicted feelings? Listen not just to what is said but how it's said. Tone of voice can communicate emotions ranging from enthusiasm to resignation, regardless of the actual words used. Research shows that when we detect a mismatch between verbal content and vocal tone, our brains give priority to the nonverbal signal as the more reliable indicator of true meaning. Practice mirroring the other person's body language subtly—not in a way that feels like mimicry, but as a natural resonance. This mirroring activates mirror neurons in both brains, creating neural synchrony that enhances understanding and empathy. However, avoid mirroring expressions of anger or aggression, as this can escalate negative emotions. Remember that cultural differences influence nonverbal communication, so interpret cues within their appropriate context. What constitutes appropriate eye contact or personal space varies widely across cultures. The goal isn't to make assumptions based on nonverbal signals but to gather more complete information about what the other person is experiencing. By developing this heightened awareness of nonverbal communication, you'll gain insights that words alone could never provide. As one executive remarked after learning these techniques: "I've been having conversations for decades, but I feel like I've been missing half of what was being said." This deeper understanding forms the foundation for truly compassionate and effective communication.
Chapter 7: Build Trust Through Warmth and Appreciation
Trust forms the foundation of all meaningful human connection, yet it remains one of the most elusive qualities to establish in our relationships. Neuroscience reveals that trust isn't just an emotional state—it's a neurological condition created through specific communication patterns. When we express genuine warmth and appreciation, we activate neural circuits in both our own brains and those of our listeners that facilitate cooperation, empathy, and mutual understanding. Chris Manning, a professor of finance and real estate, witnessed the transformative power of warmth and appreciation in high-stakes business environments. "In the ventures I've engaged in—as a U.S. Army officer during the Vietnam War, a financial executive, a venture capitalist, and an entrepreneur—I have often needed to generate dedication from my troops, employees, partners, or customers," he explains. Early in his career, Manning spoke quickly and didn't give his fullest attention to others, creating unnecessary stress for himself and those around him. After consciously changing his approach to emphasize warmth and appreciation, he found that even in the most pressured situations, he could achieve better outcomes in less time. "When you artfully apply the principles of compassion and bring it into your dialogues with others—especially in stressful situations—you'll achieve a better outcome in less time," he notes. This approach isn't just anecdotally effective—it's neurologically sound. Research shows that expressions of appreciation stimulate the release of oxytocin, often called the "bonding hormone," which enhances feelings of trust and connection. Simultaneously, cortisol levels decrease, reducing stress and creating optimal conditions for collaborative thinking. When waitresses mirrored their customers' comments and expressed genuine appreciation, their tips increased by 50 percent—a tangible measure of the trust and goodwill generated. To incorporate warmth and appreciation into your communication practice, begin each conversation with a sincere compliment or expression of gratitude. This isn't manipulation—it's about consciously choosing to acknowledge the positive aspects of the other person or situation before addressing any challenges. Ask yourself: "What do I genuinely value about this person?" Keep your answer in mind as you speak, and look for an opportunity to share it naturally. Pay attention to your vocal tone, which communicates warmth more effectively than your actual words. Research at the University of Houston found that when speakers lowered their pitch slightly and spoke more slowly, listeners perceived them as more caring and trustworthy. Practice speaking with what Ted Kaptchuk calls "the voice of confidence and positive expectation"—a tone that conveys both competence and compassion. End conversations with another expression of appreciation, which research shows has an even stronger impact than opening compliments. This creates a positive emotional frame around the entire interaction, regardless of any difficulties addressed in between. Stephen Roulac, an international business consultant whose clients include Apple Inc. and Bank of America, emphasizes that this approach isn't just nice—it's necessary: "In my experience, having engaged in more than one million communications in virtually every aspect of business management, investment, and corporate decision making, one cannot afford to ignore the principles and strategies of Compassionate Communication." Remember that appreciation must be specific and genuine to be effective. Generic praise like "great job" has little impact compared to detailed recognition: "I was impressed by how thoroughly you researched that proposal, especially the market analysis section." When appreciation feels authentic, it creates a virtuous cycle where trust builds upon itself, creating relationships characterized by mutual respect and goodwill. As organizational psychologists at the University of Amsterdam discovered, a warm supportive voice is the hallmark of transformational leadership, generating greater satisfaction, commitment, and cooperation than dominant or authoritarian approaches. By consciously cultivating warmth and appreciation in your communication style, you create an environment where trust can flourish naturally, transforming both personal and professional relationships.
Summary
The journey through compassionate communication reveals a profound truth: our words literally rewire our brains and the brains of those around us. Each strategy we've explored—from speaking briefly to listening deeply, from cultivating positivity to expressing genuine appreciation—creates neural patterns that foster trust, empathy, and cooperation. As the authors emphasize, "When we change our words, we change our brain, and when we change our brain, we change the way we relate to others. The choice is ours: do we choose to spread negativity with our words, or do we choose to cultivate kindness, cooperation, and trust?" Today, commit to one small but significant change in how you communicate. Perhaps you'll practice the Thirty Second Rule, limiting yourself to speaking for half a minute before pausing to listen. Or maybe you'll begin each conversation with a genuine expression of appreciation. Whatever strategy resonates most strongly, implement it consistently for the next week. Notice how this single shift affects your relationships, your stress levels, and your sense of connection with others. The power to transform your neural pathways—and your relationships—begins with the very next words you choose to speak.
Best Quote
“Any form of negative rumination—for example, worrying about your financial future or health—will stimulate the release of destructive neurochemicals.” ― Andrew B. Newberg, Words Can Change Your Brain: 12 Conversation Strategies to Build Trust, Resolve Conflict, and Increase Intimacy
Review Summary
Strengths: The review highlights the book's premise on how communication impacts trust and relationships. It mentions key strategies such as speaking slowly, briefly, pausing, and listening deeply. Weaknesses: The review criticizes the book for being too long and not impactful enough, with only one key practice standing out. Overall: The reviewer found the information in the book useful but felt it could have been condensed. The recommendation level is neutral, suggesting that the book may have some valuable insights but could be more concise and impactful.
Trending Books
Download PDF & EPUB
To save this Black List summary for later, download the free PDF and EPUB. You can print it out, or read offline at your convenience.

Words Can Change Your Brain
By Andrew B. Newberg