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You Deserve to Be Rich

Master the Inner Game of Wealth and Claim Your Future

4.2 (157 ratings)
16 minutes read | Text | 8 key ideas
In the concrete jungle of New York, where dreams are forged and fortunes often flounder, Troy Millings and Rashad Bilal found their calling. As childhood friends, they witnessed the untapped potential of young Black men shackled by systemic inequities. Determined to dismantle these barriers, they launched a groundbreaking podcast that electrified millions, bridging the gap between street-smart hustle and Wall Street savvy. "You Deserve to Be Rich" is their manifesto—a masterclass in financial empowerment that transcends mere dollars and cents. Dive deep into the art of generating passive income, outsmarting the tax maze, and reframing your money mindset. With pop culture flair and undeniable authenticity, Millings and Bilal offer not just a guide, but a revolution—charting a course to financial sovereignty that resonates far beyond the boardroom. Whether you’re new to the game or a seasoned player, this is your playbook for rewriting the rules.

Categories

Business, Nonfiction, Self Help, Finance, Money, Personal Development, Personal Finance

Content Type

Book

Binding

Hardcover

Year

2025

Publisher

Crown Currency

Language

English

ASIN

059372819X

ISBN

059372819X

ISBN13

9780593728192

File Download

PDF | EPUB

You Deserve to Be Rich Plot Summary

Introduction

Financial freedom isn't just about having money; it's about mastering your relationship with it. Many of us grew up with limited financial education, carrying beliefs and habits that keep us trapped in cycles of scarcity. We work hard but never seem to break through to true abundance. The invisible barriers holding us back aren't just external economic conditions—they're often our own financial traumas, limiting beliefs, and lack of strategic knowledge. Imagine waking up each morning without money stress, making decisions based on what you truly want rather than what you can afford. This isn't a fantasy reserved for the privileged few. By understanding the psychological aspects of wealth creation, implementing proven investment strategies, and building the right financial habits, you can transform your relationship with money. The path requires courage to face your financial fears, discipline to follow through on your plans, and wisdom to navigate risks effectively. This journey isn't just about accumulating assets—it's about creating a life of freedom, choice, and meaningful impact.

Chapter 1: Shift Your Mindset: Overcome Financial Trauma

Financial trauma shapes our relationship with money in profound ways. Many of us carry wounds from childhood experiences—watching parents struggle with bills, experiencing sudden financial loss, or absorbing negative messages about wealth. These experiences create subconscious patterns that drive our financial decisions today, often keeping us stuck in cycles of scarcity despite our best intentions. Consider Tracy, a legal assistant and single mother earning $45,000 annually. She grew up watching her mother struggle, often hearing "we can't afford that" throughout her childhood. Now as an adult, Tracy finds herself in a similar pattern—living paycheck to paycheck, relying on payday loans, and feeling a constant knot of anxiety about money. Though she dreams of homeownership and college for her daughter, she feels trapped in financial quicksand. The more she struggles, the deeper she sinks. Tracy's breakthrough began when she acknowledged her financial trauma. With support from her aunt who offered childcare and a colleague who helped her budget, Tracy started healing her relationship with money. She learned to distinguish between genuine financial limitations and fear-based thinking. Simple practices like positive money affirmations—saying "that's not in my budget right now" instead of "I'm broke"—began shifting her perspective. The path to financial healing requires several key steps. First, examine your language around money—the words you use shape your reality. Next, have honest conversations about your financial history, understanding inherited patterns without judgment. Seek help when needed, whether through financial therapy or advisors who can provide objective guidance. Establish parameters that support healthier habits, like waiting 48 hours before emotional purchases or holding regular "money meetings" with yourself. Start small with practical actions that build confidence. For those struggling to save, begin with just $5-15 weekly and gradually increase. If spending causes anxiety, practice buying something modest for yourself without guilt. And allow yourself to receive gifts and generosity from others without discomfort—this opens energy channels for greater abundance. Remember that healing financial trauma isn't a linear process. Some days will feel easier than others, but each step forward creates momentum. As Tracy discovered, the emotional freedom that comes from addressing your money wounds creates space for practical financial progress. When you no longer react from fear, you can make decisions aligned with your true goals and values.

Chapter 2: Create Your Blueprint: The EYL Money Principle

The EYL Money Principle offers a comprehensive framework for structuring your financial life, dividing your income into four essential categories: 15% saving, 55% spending, 10% sharing, and 20% investing. This balanced approach ensures you're addressing immediate needs while building toward future goals and contributing to causes you care about. Gary and Morgan Williams, a couple earning $225,000 annually with three children, initially struggled with financial harmony despite their solid income. Gary came from a frugal single-parent household where every penny was carefully accounted for, while Morgan grew up with affluent doctor parents who provided lavish experiences. Their different money backgrounds created significant tension in their early marriage. Morgan saw no problem spending $15,000 on wedding flowers, while Gary experienced complete sticker shock at such an expense. Their transformation began when they sat down together to create a structured budget following the EYL principles. They established clear saving targets for their children's education, allocated reasonable spending for current needs, maintained charitable giving that reflected their values, and committed to regular investing. This framework provided enough security to satisfy Gary's need for financial stability while allowing enough flexibility for Morgan to enjoy their hard-earned income. Implementing this blueprint requires several practical steps. Start by evaluating your current financial situation without judgment—gather all statements, track expenses, and identify your true baseline. Next, set up dedicated accounts for each category, making transfers automatic whenever possible. The emergency savings account should aim for 3-6 months of expenses, while your general savings supports specific goals like home down payments or education funds. When addressing spending, categorize expenses as "Needed It," "Wanted It," or "What Was I Thinking?" This awareness helps identify patterns and redirect resources toward what truly matters. For sharing, establish a specific giving budget that prevents emotional overextension while supporting causes you value. Finally, your investing allocation builds long-term wealth through consistent contributions to retirement accounts and other investment vehicles. The power of this blueprint lies in its flexibility. As the Williams discovered, the proportions can be adjusted based on life phase and priorities while maintaining the core structure. The system creates both financial stability and emotional harmony—allowing couples with different money mindsets to find common ground through shared objectives and clear boundaries.

Chapter 3: Build Wealth Strategically: Your Investment Roadmap

Building wealth requires more than just saving—it demands strategic investing across multiple asset classes. The EYL Investment Blueprint recommends a balanced approach combining real estate, stocks, and business ownership, creating a diversified portfolio that generates both passive income and long-term appreciation. Yolanda, determined to break into real estate investing, spent three years improving her credit score from 500 to 820. She purchased a $250,000 duplex with $50,000 down, renovated it for Section 8 tenants, and now generates $5,500 monthly in rental income against $3,000 in expenses. This provides $2,500 monthly in additional income that she partially reinvests in stocks while saving toward her next property purchase. Her investment is projected to appreciate to $750,000 within ten years. What made Yolanda's investment successful was her meticulous preparation. She performed a detailed profit-and-loss analysis, secured grant money for the down payment, and researched the Section 8 program thoroughly. Her decision to choose a duplex in a growing neighborhood near quality schools ensured strong tenant demand. Most importantly, she created a maintenance reserve fund and budgeted for property management, avoiding the common pitfall of underestimating ongoing expenses. To build your own investment roadmap, start by determining your risk tolerance through self-assessment. Conservative investors might prefer a portfolio with 20% stocks, 50% bonds, and 30% cash, while aggressive investors might allocate 50% to stocks and 50% to real estate. Most benefit from a moderate approach with exposure to multiple asset classes. Once you've established your risk profile, open appropriate accounts—typically a brokerage account for stocks and funds, retirement accounts for tax-advantaged investing, and potentially business entities for real estate or entrepreneurial ventures. For stock investments, consider the "Big Six" sectors with strong growth potential: communications services, consumer discretionary, financials, healthcare, industrials, and information technology. These provide broad economic exposure while focusing on industries with structural tailwinds. In real estate, entry options range from REITs requiring minimal capital to direct property ownership, with considerations for location, property condition, and rental demand. The key to successful wealth building is patience and consistency. Market cycles create inevitable volatility, but long-term investors who avoid emotional decisions typically achieve superior results. As Yolanda discovered, wealth accumulation accelerates over time—her initial $50,000 investment now generates significant monthly income while appreciating in value, creating a compounding effect that builds financial independence with each passing year.

Chapter 4: Navigate Risk: Make Informed Financial Decisions

Navigating risk effectively separates successful investors from those who remain financially stagnant. Rather than avoiding risk entirely, the goal is to understand, measure, and manage it appropriately based on your personal circumstances and goals. Veronica, a 44-year-old with moderate risk tolerance, built a diversified portfolio across stocks, bonds, and a 15% equity stake in her friend's nail salon. She meets quarterly with her financial adviser to evaluate performance using metrics like ROI (return on investment) and CAGR (compound annual growth rate). This disciplined approach allows her to make adjustments based on data rather than emotion, maintaining steady progress toward her long-term objectives despite market fluctuations. Veronica's success stems from her understanding that all investments carry some degree of risk—the key is aligning that risk with your personal tolerance and time horizon. When market volatility increased, she remained calm because she had properly diversified her holdings. She also recognized that market cycles are natural, moving through stages of bottoming, bull market, market top, and bear market. This perspective helped her avoid the common mistake of selling during downturns, which locks in losses and misses subsequent recoveries. To develop your own risk management strategy, start by honestly assessing your emotional response to potential losses. Could you sleep at night if your investments temporarily dropped 25%? Would you panic and sell, or stay the course? Understanding your psychological relationship with risk helps determine appropriate asset allocation. Next, implement protection strategies like proper diversification across asset classes, regular portfolio rebalancing, and maintaining adequate emergency reserves. Watch for common warning signs of investment scams, including pressure tactics, promises of "insider information," requests for banking information, or rudeness/unprofessional conduct. Specific scams to avoid include affinity group fraud, Ponzi schemes, and "pump-and-dump" stock manipulations. Always verify the licenses of investment professionals and the registration of investments themselves before committing funds. Remember that risk and return are inherently connected—higher potential returns generally require accepting higher risk. The investors who achieve financial freedom aren't those who avoid risk entirely, but those who understand it, prepare for it, and manage it effectively. As Veronica's experience demonstrates, this balanced approach creates sustainable wealth that grows steadily over time while avoiding catastrophic losses that derail financial progress.

Chapter 5: Embrace Entrepreneurship: Start and Scale Your Business

Entrepreneurship offers a powerful path to financial freedom, allowing you to build wealth by leveraging your skills, passion, and market opportunities. While starting a business involves risk, the potential rewards include unlimited income, asset creation, and the ability to design work around your lifestyle rather than vice versa. Ibrahim, a tech executive earning $300,000 annually, found himself unexpectedly unemployed when the pandemic-driven hiring boom ended. With $100,000 in savings, he initially sought another corporate position, but after months of searching, he reconsidered his options. When his former employer offered him a contract position, Ibrahim saw an opportunity. He invested $7,000 to form an LLC, establish a business account, create a professional website, and upgrade his equipment. This transition from employee to entrepreneur allowed him to control his financial destiny rather than depending on a single employer. Ibrahim's success resulted from careful preparation and strategic execution. He leveraged his existing expertise, identified a genuine market need for technical support as remote work became standard, and started with one secure client while building infrastructure for expansion. Rather than immediately taking on overhead like office space, he focused on essentials that directly generated revenue. Most importantly, he maintained financial discipline, using his savings as runway while establishing reliable income streams. To evaluate whether entrepreneurship aligns with your situation, consider several factors. First, clarify your motivation—whether it's freedom, flexibility, or financial growth. Next, determine which business model suits your strengths and personality, whether that's a brick-and-mortar establishment, e-commerce platform, or service-based business. Calculate your startup costs realistically, including both one-time expenses and ongoing operational needs. Create a financial runway that allows your business time to become profitable, typically 6-24 months depending on the industry. For those transitioning from traditional employment, consider starting your business while maintaining your job, as Troy did with Earn Your Leisure while teaching. This reduces financial pressure while you build momentum. Structure your time effectively, perhaps dedicating evenings or weekends to business development until revenue justifies a full transition. As your business grows, implement systems that allow scaling without proportional time investment, such as automation tools, delegation strategies, and efficient operational procedures. Remember that entrepreneurship is ultimately about solving problems and creating value. Whether you're providing technical expertise like Ibrahim, personal training services, or innovative products, successful businesses address genuine needs in ways customers willingly pay for. By focusing on value creation rather than just profit extraction, you build a sustainable enterprise that serves both your financial goals and your deeper purpose.

Chapter 6: Leave a Legacy: Create Generational Wealth

Creating generational wealth means building financial resources that outlive you, providing opportunities and security for future generations. This legacy planning goes beyond accumulating assets to include strategic preservation, protection, and transfer of wealth aligned with your values and vision. Helen always dreamed of becoming a teacher, but marriage and motherhood redirected her path. Watching her grandchildren struggle with student loan debt, she made a pivotal decision. Helen instructed her family to use her life insurance proceeds and rental income from her home to establish a family scholarship fund. This ensured her great-grandchildren would graduate debt-free, creating a financial advantage that would compound throughout their lives. Helen's modest resources, strategically directed, became a transformative legacy. Helen's approach demonstrates the power of intentional estate planning. She didn't focus solely on amassing wealth but on structuring it for maximum impact across generations. She recognized education as a pathway to opportunity and created a mechanism to fund it perpetually. By establishing clear instructions through her will, she ensured her wishes would be honored even after her passing. Most importantly, she aligned her legacy with her deepest values—making possible for others what circumstances had denied her. Building your own legacy begins with comprehensive estate planning. Start by designating beneficiaries for all financial accounts and insurance policies, updating them after major life events like marriage, divorce, or childbirth. Create a will that outlines guardianship for minor children and distribution of assets without direct beneficiaries. For assets exceeding $100,000, consider establishing trusts that provide tax advantages and asset protection while directing resources according to your specific intentions. Life insurance plays a crucial role in legacy planning, providing immediate liquidity for expenses and creating wealth transfer opportunities. The recommended coverage starts at 10 times your annual salary, with consideration for specific family needs. Explore options like whole life policies that build cash value over time, potentially serving as both protection and investment vehicles. For maximum tax efficiency, consider placing policies within irrevocable life insurance trusts. Remember that true legacy encompasses more than financial assets—it includes values, wisdom, and contribution. Consider establishing scholarships, supporting charitable organizations, or creating foundations that extend your impact beyond your immediate family. These philanthropic structures not only benefit others but can provide tax advantages that preserve more of your wealth for purposeful use rather than taxation.

Summary

The journey to financial freedom requires mastering both internal and external aspects of wealth. As we've explored, healing financial trauma creates emotional space for healthier money decisions. Implementing structured systems like the EYL Money Principle provides practical frameworks for daily financial management. Building strategic investment portfolios across real estate, stocks, and business allows your money to work harder than you do. Learning to navigate risk with confidence opens doors to greater opportunities while protecting your progress. Entrepreneurship and legacy planning extend your impact beyond your own lifetime. Your financial transformation begins with a single step today. Review your current relationship with money, identify one area where change would create the greatest impact, and take action immediately. Perhaps that means starting an emergency fund with just $25, opening a brokerage account for your first investment, or having an honest conversation about money with your partner. Remember, as this journey has shown, "You deserve to be rich. You deserve to be able to make a purchase and not hold your breath in fear that your check will go into overdraft." Financial freedom isn't just for others—it's your birthright waiting to be claimed through knowledge, strategy, and persistent action.

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Review Summary

Strengths: The book is praised for its straightforward and accessible presentation of personal finance, particularly aimed at black and brown young people who may not have been exposed to healthy financial discussions. Chapter four, which covers different types of investments, is highlighted as particularly informative. The book is also appreciated for its potential to serve as both an introduction and a refresher on financial literacy, offering new perspectives and practical advice for achieving financial freedom.\nOverall Sentiment: Enthusiastic\nKey Takeaway: The book is a valuable resource for those seeking to improve their financial literacy, especially for individuals from minority backgrounds who may have experienced financial trauma. It provides clear, actionable insights into personal finance and investments, making it a recommended read for those aiming to achieve financial independence.

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Rashad Bilal

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You Deserve to Be Rich

By Rashad Bilal

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