A.G. Lafley

A.G. Lafley is a celebrated business executive best known for his two distinct tenures as the Chairman of the Board, President, and Chief Executive Officer of Procter & Gamble (P&G). He first led the consumer goods giant from 2000 to 2009 and returned from retirement to steer the company again from 2013 to 2015. During his leadership, Lafley was credited with revitalizing the company, significantly increasing its market capitalization, and establishing P&G as a global leader in innovation and brand management.\nUnder Lafley’s direction, P&G shifted its focus intensely toward the consumer, adopting the mantra "Consumer is Boss." He oversaw the acquisition of major brands, including Gillette, which was one of the largest acquisitions in the consumer goods sector at the time. His strategy emphasized core brands and key markets, leading to the expansion of P&G’s portfolio to include numerous brands generating over a billion dollars in annual sales.\nLafley is also a distinguished author and thought leader in business strategy. He co-authored the best-selling book Playing to Win: How Strategy Really Works with Roger Martin, which outlines the strategic framework they used to turn around P&G. He also wrote The Game-Changer, focusing on how innovation drives revenue growth. Following his retirement from P&G, Lafley has served on various public and private boards and acts as a consultant on business strategy and leadership development.