Adam Alter

Alter explores the intricate dynamics between human behavior and external influences through his work in psychology and marketing. At the core of his research and writing is a fascination with how subtle cues and technology shape decision-making and behavior. His book "Drunk Tank Pink" probes the surprising forces that influence our thoughts and actions, while "Irresistible" delves into the compelling nature of digital addiction, highlighting the social and psychological impacts of our tech-driven habits. Alter’s academic background, with prestigious degrees from the University of New South Wales and Princeton University, underpins his ability to translate complex psychological concepts into accessible narratives.\n\nHis unique approach blends empirical research with engaging prose, making his work valuable to both scholarly audiences and the general public. Alter's writing often illuminates the hidden environmental and psychological forces that affect our everyday lives, which is especially relevant in understanding consumer behavior and technology's pervasive influence. As a professor at New York University Stern School of Business, Alter combines marketing expertise with social psychology to provide insights into how people make choices and the subtle cues that can alter those decisions.\n\nReaders benefit from Alter’s ability to bridge the gap between rigorous academic research and everyday relevance. His insights not only foster a deeper understanding of human behavior but also offer practical guidance for navigating modern challenges, such as overcoming stagnation and resisting the pull of addictive technologies. His distinguished academic career, along with his books’ acclaim from major publications, underscores his role as a thought leader in behavioral psychology and marketing. Through his contributions, Alter continues to shape our understanding of the unseen forces that govern our actions and decisions.