Alden Wicker

Wicker reframes the dialogue on sustainable fashion by scrutinizing its environmental and health repercussions. Her investigative journalism delves into the fashion industry's pervasive use of toxic chemicals, highlighting the stark failures of both fast fashion and purportedly "conscious" fashion systems. By coupling investigative rigor with accessibility, her work not only exposes the hidden dangers in textiles but also promotes consumer awareness and sustainable alternatives. Her engaging writing style, often infused with wit and humor, aims to inspire practical action among readers.\n\nCentral to her bio is her role as the founder and editor of EcoCult, a platform renowned for its commitment to sustainable fashion and health. Her significant contributions to major publications such as "The New York Times" and "Wired", along with her appearances on influential media outlets like NPR’s "Fresh Air" and MSNBC, underscore her status as a thought leader in science communication. Her book, "To Dye For: How Toxic Fashion Is Making Us Sick — and How We Can Fight Back" (2023), encapsulates her critical insights into the detrimental impacts of the fashion industry, earning accolades like the 2024 Society for Environmental Journalists Rachel Carson Book Award.\n\nReaders and consumers interested in environmental health and sustainability gain from Wicker's work, as it equips them with the knowledge to make informed decisions. Her audience ranges from eco-conscious consumers to industry stakeholders, all seeking to understand and combat the adverse effects of fashion on health and the environment. Her efforts in investigative journalism and business reporting have uncovered significant issues such as organic cotton fraud, shaping public understanding and driving discourse around sustainable consumer practices.