Alexandra Watkins

Watkins synthesizes her expertise in branding into actionable insights that transform how businesses approach naming. As a renowned author, she emphasizes the power of creative language and strategic thinking, which she illustrates vividly in her book, "Hello, My Name Is Awesome: How to Create Brand Names That Stick." Her work delves into crafting brand names that are not only memorable but also convey the essence of a product or service effectively. This method stands at the core of her naming consultancy, Eat My Words, which has collaborated with major brands like Coca-Cola and Disney.\n\nThrough her practical frameworks, such as the SMILE acronym (Suggestive, Meaningful, Intriguing, Legible, Evocative), Watkins equips readers with tools to develop compelling brand identities. Her approach is celebrated for its clarity and humor, making complex concepts accessible to both marketing professionals and general audiences. Beyond writing, her engaging speaking engagements at institutions like Stanford Graduate School of Business further reinforce her influence in the branding world.\n\nWatkins’ innovative techniques not only guide companies in achieving stronger market presence but also inspire individuals to think differently about brand identity. Her contributions extend beyond her book and lectures, impacting a diverse range of industries and audiences. By blending creativity with strategic insight, she ensures that her methodologies leave a lasting impression on those who seek to enhance their branding endeavors.