Allen Weiss PhD

Allen Weiss is an emeritus professor at USC. His academic research has focused on decision-making in B2B companies, especially in high-tech markets. He was also the co-founder and Director of Mindful USC. In this role, he has brought mindfulness to the 23 schools and five hospitals at USC. Before joining USC, he was a marketing faculty member at Stanford University where he developed and refined his ideas on segmentation and positioning.Dr. Weiss has worked with organizations to segment and position their products in the market based on brand benefits for over 30 years. He has worked with technology, media, defense industry, and other organizations from various sectors. Clients include Texas Instruments, Intel, Hughes Space and Communications, Northrop Grumman, Informix, Venafi, EMI Music, and AIG.Allen traveled world-wide and taught Intel engineers about the Intel brand and the Inside campaign. He positioned all the products and services for Informix (a relational database company), including its flagship database product, before it was sold to IBM. Allen positioned Texas Instrument's digital signal processing solution in Europe. He segmented the Machine Identity Protection market for Venafi and has worked on other positioning engagements.Allen is also the founder and CEO of MarketingProfs, LLC, a B2B training and events company with over 600,000 subscribers, 457,000 Twitter followers and 55,000 LinkedIn followers. MarketingProfs is dedicated to helping large organizations, teams, and individuals execute marketing campaigns that drive real results. Through MarketingProfs events and training, Allen has impacted companies that include IBM, Oracle, Microsoft, Cisco, Deloitte, 3M, Vanguard, Experian, Accenture, Facebook, PayPal, PWC, Medtronic, Salesforce, Epsilon, Wells Fargo, LinkedIn, SAP, Verizon, UPS and others like them.In a prior life, Allen was a professional musician.