Amir Raz

Amir Raz, PhD, is a cognitive neuroscientist, clinical psychologist, and a Professor of Psychology and Brain Science at Chapman University. He is a world-renowned expert on attention, placebo effects, and hypnosis. Dr. Raz is known for his research into the "top-down" processing of the brain—how our expectations and beliefs can physically alter our reality.\n\nHe is the co-author of The Suggestible Brain: The Science of Belief, Deception, and Credulity. Dr. Raz explores the mechanisms that make humans susceptible to suggestion, from magic tricks to marketing. He argues that suggestibility is not a weakness but a fundamental feature of the human mind. His work combines rigorous lab experiments with an exploration of the "magic" of consciousness.