Art Sobczak

Sobczak redefines traditional sales techniques by advocating for a conversational and non-pushy approach, especially in cold calling. He focuses on "smart calling," which emphasizes thorough preparation and relationship-building instead of aggressive tactics. His practical methods include word-for-word scripts that guide sales professionals in engaging prospects effectively over the phone. This transformative perspective is evident in his book "Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling," which has been recognized for its innovative approach to sales prospecting.\n\nSobczak's career, which spans over four decades, is rooted in his early experiences growing up in Omaha, Nebraska, and working in various sales roles from a young age. His background working in sales from age 14 and his subsequent corporate roles at AT&T and American Express shaped his results-oriented, practical approach to training. Founding Business By Phone Inc. in 1983, he has since delivered over 1,500 training programs globally, helping countless sales professionals adopt more effective communication strategies.\n\nSales professionals benefit greatly from Sobczak's insights, which help them view each call as an opportunity for learning rather than a source of rejection. His approach provides a foundation for overcoming fear and failure in prospecting, making his work particularly valuable for those looking to refine their phone-based sales techniques. Sobczak's influence is further underscored by accolades such as the Lifetime Achievement Award from the American Association of Inside Sales Professionals and being named among the Top 25 Most Influential Inside Sales Professionals. This bio captures his contributions to sales training, which have significantly impacted the industry.