Ashleigh Hansberger

Hansberger interrogates the transformative potential of nonconformity in the realm of brand strategy, carving a niche for those who dare to defy traditional norms. Her work as a pioneering entrepreneur emphasizes the importance of individuality and rebellion, particularly as articulated in her acclaimed book, "Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different." Co-authored with Sunny Bonnell, this book reframes traits often labeled as undesirable, suggesting they are pivotal for success in business and life. As a result, her approach resonates with individuals and organizations seeking to harness the power of their unique qualities.\n\nThrough a strategic lens, Hansberger synthesizes compelling narratives that uncover the essence of brands across diverse industries, from technology to fashion. Her role as Motto's Chief of Strategy enables her to champion the belief that every brand can achieve extraordinariness by anchoring itself with a bold, unifying vision. For readers who yearn for a break from convention, Hansberger's bio offers a glimpse into how embracing defiance and individuality can lead to remarkable breakthroughs. Moreover, her work, including collaborations with entities like 20th Century Fox and The Hershey Company, demonstrates the tangible impact of this philosophy on brands seeking distinctiveness.\n\nThose drawn to Hansberger's message of challenging conventions will find her insights invaluable, especially those engaged in creative or entrepreneurial pursuits. Her inclusion in Inc. Magazine's 30 Under 30 list underscores her influence and reinforces her commitment to innovative thinking. As a member of the Young Entrepreneur Council, she continues to inspire others with her vision and dedication to transforming the conventional into the extraordinary. For anyone captivated by the intersection of defiance and success, Hansberger’s work serves as both a guide and a call to action.