Babette E. Bensoussan

Bensoussan probes the nuances of strategic decision-making through her extensive work in competitive intelligence. Her approach involves bridging the gap between complex business theories and practical decision-making tools, thereby empowering leaders and organizations to make informed choices. Through her consulting firm, The MindShifts Group, she has dedicated her career to enhancing the decision-making capabilities of businesses across the Australasia region. Her teachings at institutions like the Sydney Graduate School of Management and Bond University underscore her commitment to education in this field, providing students with real-world insights into competitive strategy.\n\nCentral to Bensoussan's philosophy is the practical application of theoretical frameworks, as seen in her major works like "Analysis without Paralysis: 12 Tools to Make Better Strategic Decisions." These books serve as invaluable resources for MBA students and business executives, offering methodologies that streamline complex analyses into actionable strategies. Her unique integration of energy leadership principles with competitive analysis ensures that decisions not only align with business objectives but also resonate with personal and professional goals.\n\nThe impact of Bensoussan's work extends beyond academia into the realms of global corporations and public-sector agencies, where her insights guide strategic consultations and advisory efforts. Her contributions to journals and professional societies further highlight her influence in shaping the discourse on competitive intelligence. For readers interested in the practical aspects of strategic decision-making, Bensoussan's bio illustrates how her books and methodologies provide clarity and direction in navigating the competitive business landscape.