Bernadette Jiwa

Jiwa probes the interplay between cultural heritage and storytelling, crafting narratives that traverse both business and personal landscapes. Her work leverages her Irish Australian background, infusing it with a distinct voice that captivates a global audience. By dissecting brand narratives, Jiwa has not only carved a niche in business storytelling but also illuminated how companies can forge deeper connections with their audiences. Her acclaimed book, "The Fortune Cookie Principle: The 20 Keys to a Great Brand Story and Why Your Business Needs One," exemplifies this by offering an innovative approach to branding through storytelling, while another notable book, "Meaningful: The Story of Ideas That Fly," furthers this exploration, emphasizing the role of stories in the success of ideas.\n\nExploring themes of identity and belonging, Jiwa extends her narrative prowess to fiction, blending analytical insights with emotional depth. In books like "The Making of Her" and "Every Shade of Love," she delves into the complexities of human relationships, drawing from her own bicultural experiences. This dual focus enriches her contributions to both entrepreneurial literature and contemporary fiction. For readers, Jiwa’s work offers profound insights into the power of storytelling, both as a tool for business success and a medium for personal exploration. By combining strategic thinking with narrative flair, her writing serves as a valuable resource for anyone interested in the art and impact of effective storytelling.