Bernard Garrette

Garrette interrogates the complexities of strategic management through a focus on strategic alliances and problem-solving frameworks. By combining academic rigor with practical applications, he explores growth strategies and models of strategy formulation. His work often addresses how businesses can successfully navigate competitive environments, which he articulates in his book "Cooperative Strategy: Competing Successfully Through Strategic Alliances", co-authored with Pierre Dussauge. For readers seeking to enhance their problem-solving skills, Garrette’s "Cracked it! How to solve big problems and sell solutions like top strategy consultants" introduces the 4S methodology—State, Structure, Solve, and Sell—offering a structured framework for tackling complex business challenges.\n\nBeyond his books, Garrette’s contributions extend into the academic sphere, having served as Associate Dean for the MBA program at HEC Paris and as a visiting professor at prestigious institutions like the University of Cambridge and London Business School. His dedication to teaching and academic excellence has been recognized with the Pierre Vernimmen Teaching Award. Moreover, Garrette's role as co-editor of the 8th edition of "Strategor" underscores his influence on strategic management education, benefiting students and professionals in the field. This bio not only highlights his academic achievements but also offers insights for those interested in effective business strategy and education.