Blair Enns

Enns interrogates the traditional paradigms of selling creative services, advocating for a profound shift in how professionals approach business development. His work emphasizes positioning over pitching, suggesting that creative professionals should establish themselves as authorities rather than compete in unpaid proposals. By adopting this stance, they can command higher fees and work with greater confidence. Moreover, Enns champions value-based pricing, urging firms to abandon hourly billing in favor of pricing models that more accurately reflect the value delivered to clients. This approach not only enhances profitability but also aligns financial incentives with client outcomes.\n\nIn his notable book, "The Win Without Pitching Manifesto," Enns lays the groundwork for his philosophies, encouraging creative firms to redefine their sales strategies. His methodologies are accessible and actionable, making them appealing to practitioners seeking practical guidance. Meanwhile, his later work, "Pricing Creativity: A Guide to Profit Beyond the Billable Hour," further explores value-based pricing, offering comprehensive strategies for capturing the true worth of creative endeavors. These works have cemented his reputation as a thought leader, particularly within the consulting and creative industries.\n\nReaders and industry professionals alike benefit from Enns's insights, which blend strategic business thinking with creative practice. His ability to simplify complex sales strategies into digestible concepts makes his books invaluable resources for those aiming to transform their approach to business development. Through his podcast, "2Bobs: Conversations on the Art of Creative Entrepreneurship", co-hosted with David C. Baker, Enns continues to influence the dialogue on entrepreneurship and sales strategy, providing ongoing support and inspiration to creative business owners worldwide.