Brian Sooy

Sooy synthesizes creativity and strategic communication to empower entrepreneurs and business owners in cultivating impactful brands. As the principal of Aespire®, he combines his expertise as the only Level C Certified Brand Specialist and StoryBrand Certified Guide with over three decades in the industry to transform branding into a strategic tool for growth. This unique positioning allows him to help clients distill complex concepts into clear narratives, a method especially beneficial for cause-driven organizations aiming to articulate their missions effectively.\n\nHis influential book, "Raise Your Voice: A Cause Manifesto," exemplifies his commitment to harnessing storytelling in business, offering a framework for nonprofits and mission-driven organizations to connect authentically with their audiences. By exploring mission-driven design and the representation of an organization’s unique voice, Sooy’s work becomes an indispensable resource for professionals eager to navigate the crowded marketplace. Beyond his literary contributions, Sooy's role as a StoryBrand Certified Guide highlights his discipline in helping clients sharpen their messaging and clarify their core audiences, which is why he is recognized as a Top 100 Marketing Influencer.\n\nFurthermore, Sooy's commitment to community involvement, such as his volunteer work with the Second Harvest Food Bank of North Central Ohio, underscores his dedication to aligning professional endeavors with broader social impact. For readers interested in the confluence of design, communication, and entrepreneurship, his work offers valuable insights into strategic branding and effective storytelling. Through his writing and consultancy, Sooy provides actionable guidance for organizations seeking to amplify their impact, making his book and bio integral resources for those committed to mission-driven success.