Carmen Simon

Carmen Simon, PhD, is a cognitive neuroscientist and the Chief Science Officer at Corporate Visions. She specializes in the science of memory and attention. Dr. Simon teaches companies how to create messages that are impossible to ignore. Her research focuses on using brain science to influence decision-making and customer behavior.\n\nShe is the author of Impossible to Ignore: Creating Memorable Content to Influence Decisions. Dr. Simon explains that people forget 90% of what they see and hear. To combat this, she provides a framework for creating "memory markers." She uses EEG and biometric data to study how the brain processes business presentations, helping leaders craft communications that stick and drive action.