Charlotte Cramer

Charlotte Cramer works as a strategy consultant, speaker, neuroscience researcher, and award-winning social entrepreneur. She is also the author of The Purpose Myth: change the world, not your job. In 2015, she co-founded CRACK + CIDER, the world’s first shop for the homeless, which was praised by The Guardian, BBC News, and Fast Company. As a strategist, her former clients include VICE, Google.org, Facebook, and Unilever. Charlotte has spoken about purpose and creativity at SXSW, Cannes Lions, UCLA, and Soho House and has run workshops with over 1,000 teams inspiring and enabling attendees to start their own Purpose Projects. She lives between Los Angeles and Lisbon where you’ll find her plotting a new project, drinking coffee, or surfing.