Charlotte Cramer

Cramer investigates the intersection of neuroscience, social entrepreneurship, and purpose-driven strategy, reshaping how individuals can effect meaningful change without altering their job roles. Her book, "The Purpose Myth: Change the World, Not Your Job", challenges the common misconception that work must fulfill all life purposes. Instead, she advocates for creating impactful projects within one's current sphere, therefore redefining personal and professional fulfillment. Cramer's method involves integrating empirical insights with storytelling, offering readers a nuanced approach to understanding purpose beyond employment. \n\nHer role as a strategy consultant allows her to leverage her neuroscience background to craft experiences that enhance mental and physical well-being. By collaborating with major organizations like Facebook and Google, she applies behavioral change theory to real-world challenges. Her work in co-founding CRACK + CIDER underscores her commitment to social impact, providing essential items to thousands of homeless people. Readers and professionals alike can benefit from her unique perspective, which combines scientific research with actionable insights, catalyzing societal change and encouraging individual purpose projects. Through her speaking engagements at venues such as SXSW and Cannes Lions, Cramer continues to inspire audiences to embark on transformative journeys, thereby solidifying her influence in discussions on creativity and purpose.