Christopher Lochhead

Lochhead redefines how entrepreneurs engage with markets by pioneering the concept of category design, a discipline that encourages creating new market categories rather than competing in established ones. His Canadian roots and dyslexia have contributed to his unique approach, allowing him to challenge conventional marketing wisdom with strategies that prioritize innovation and market creation. Through significant leadership roles in Silicon Valley companies like Mercury Interactive, Scient, and Vantive, he has honed a practical, experience-driven style that is both strategic and accessible to entrepreneurs and marketers.\n\nHis contributions to business literature, including the influential book "Play Bigger," underscore his commitment to codifying category design as a formal management discipline. Lochhead's work helps founders articulate unique market insights, build category-defining companies, and ultimately transform industry landscapes. Meanwhile, his expertise extends beyond the written page through his #1 charting podcasts, "Follow Your Different" and "Lochhead on Marketing," where he continues to share insights on marketing, entrepreneurship, and the dynamics of category design.\n\nFor readers, Lochhead's work offers invaluable tools for reshaping market strategies and fostering innovation. His focus on strategic frameworks like the "Category Design Journey" benefits those eager to redefine their market approach, making his insights particularly relevant to startups and seasoned entrepreneurs alike. As a recognized thought leader in marketing and category design, Lochhead's ongoing influence in Silicon Valley and beyond is cemented by his role as an advisor to numerous venture-backed startups and his contributions as a venture capital limited partner. This brief bio highlights the depth of his impact on the marketing and entrepreneurial landscape.