Cyril Bouquet

Bouquet investigates the intersection of innovation and strategic management, emphasizing the transformative power of radical thinking and collective intelligence. His work, including the book "Alien Thinking: The Unconventional Path to Breakthrough Ideas", offers strategies for organizations seeking to disrupt markets and adapt to change effectively. By championing an outsider perspective and the practical application of creative problem-solving, Bouquet provides actionable insights that bridge academic rigor with real-world application.\n\nHis unique methodologies, such as the “mega dive” approach, help orchestrate large-scale organizational discussions, driving innovation and transformation. This technique is especially beneficial for global organizations like Nestlé and the International Olympic Committee, which face complex challenges. As a Professor of Strategy and Innovation at IMD Business School in Switzerland, Bouquet has also directed several programs that integrate creativity with technology, offering substantial benefits to executives and leaders aiming to foster organizational progress.\n\nReaders interested in Bouquet's contributions will find his accessible and practical style in various notable publications, including the Harvard Business Review. His bio highlights a commitment to merging theory with practice, as evidenced by the recognition he has received, such as the Academy of International Business 2004 Richard Farmer Award. Cyril Bouquet’s work serves as a valuable resource for leaders looking to harness innovation for strategic advantage.