Dan Heath

Heath explores the dynamics of ideas, decision-making, and transformation through a compelling mix of storytelling and research. As a Senior Fellow at Duke University's Center for the Advancement of Social Entrepreneurship, he seeks to unravel why some concepts thrive while others falter. Heath's academic background, with a Bachelor of Arts from the Plan II Honors Program at the University of Texas at Austin and an M.B.A. from Harvard Business School, underpins his exploration of human behavior and the elements that make ideas memorable and influential.\n\nHis work, co-authored with his brother Chip, highlights three central themes: the durability of ideas, the mechanics of change, and the intricacies of decision-making. "Made to Stick: Why Some Ideas Survive and Others Die" provides a blueprint for creating messages that last, while "Switch: How to Change Things When Change Is Hard" delves into overcoming resistance to change. Furthermore, "Decisive: How to Make Better Choices in Life and Work" offers a framework for making informed decisions. These books have resonated globally, establishing the Heaths as pivotal figures in business and behavioral psychology.\n\nReaders benefit from Heath's accessible writing style, which integrates anecdotes, research, and practical strategies. His books serve as essential resources for anyone seeking to navigate personal or organizational challenges, offering insights into thriving in an ever-evolving world. This brief bio encapsulates his influence as an author, emphasizing his contributions to understanding how ideas can be harnessed to foster meaningful progress and innovation.