Dave Peterson

Peterson navigates the intricate landscape of business strategy by challenging conventional market norms and advocating for the creation of entirely new categories. His work centers on the transformative idea that companies should not merely compete within existing frameworks but should strive to redefine their industries through innovative category creation. This approach is explored in depth in the book "Play Bigger," which he co-authored, offering practical insights and real-world examples that highlight the importance of narrative and storytelling in establishing market dominance.\n\nIn his career, Peterson has seamlessly blended his expertise in marketing and entrepreneurship, holding significant roles at technology companies in Silicon Valley. He started at a marketing agency before moving on to pivotal positions such as head of communications at Mercury Interactive and Chief Marketing Officer at companies like Aggregate Knowledge and Coverity. These experiences have honed his skills in narrative control and category design, which he now shares as a trusted advisor to CEOs, helping them leverage storytelling for business growth.\n\nReaders, particularly those in the business and marketing sectors, benefit from Peterson's accessible writing style and his focus on actionable strategies. His ability to distill complex concepts into engaging narratives makes his work particularly valuable for entrepreneurs and innovators looking to break away from traditional market constraints. While specific awards for his work are not detailed, his influence is evident in the widespread recognition and impact of "Play Bigger," a testament to his mastery in storytelling and market strategy.