David Forbes

Dr. David Forbes is a distinguished expert in consumer psychology and the author of the influential book, The Science of Why: Decoding Human Motivation and Transforming Marketing Strategy. Holding a Ph.D. in Clinical and Cognitive Psychology, his work is grounded in rigorous academic discipline, further informed by his previous faculty position in the Department of Psychiatry at Harvard Medical School.\nAs the founder and president of The Forbes Consulting Group, LLC, Dr. Forbes pioneered the proprietary MindSight® methodology. This innovative research approach integrates principles from cognitive science and psychology to uncover the deep, often unconscious, emotional drivers that dictate consumer behavior. His consultancy provides actionable insights to a global clientele, including many Fortune 500 companies, enabling them to build more resonant brands and effective marketing strategies. Dr. Forbes specializes in bridging the gap between scientific theory and real-world business application, making complex human motivations accessible and strategically valuable.