Euny Hong

Hong probes the intersection of cultural identity and social behavior, delving into the nuanced dynamics between Eastern and Western traditions. Her experience of growing up between two cultures—born in New Jersey to Korean immigrant parents and spending part of her childhood in Korea—has significantly influenced her literary voice. Through her work, Hong interrogates themes such as cultural identity, the diaspora experience, and the global influence of Korean pop culture. Her early book, "Kept: A Comedy of Sex and Manners," uses wit to explore social dynamics, while "The Birth of Korean Cool: How One Nation Conquered the World Through Pop Culture" provides a cultural history of South Korea's rise as a pop culture powerhouse.\n\nHer method often combines incisive humor with cultural commentary, making complex cultural topics accessible to a Western audience. In "The Power of Nunchi: The Korean Secret to Happiness and Success," Hong reframes the Korean concept of nunchi, akin to emotional intelligence, to illustrate its applicability to modern social dynamics. Therefore, readers benefit from her ability to translate Korean cultural principles into frameworks that aid in personal and professional success.\n\nAs a Korean-American journalist and author, Hong's bio reflects her unique position at the crossroads of multiple cultures. Her fluency in several languages and her international journalism career, including contributions to prominent outlets like The New York Times and The Financial Times, further enhance her perspective. Recognized with the Fulbright Young Journalists Award, Hong continues to enrich contemporary discussions on cross-cultural communication, providing valuable insights for anyone interested in the nuances of global cultural interactions.