Gary Shapiro

Gary Shapiro is the President and CEO of the Consumer Technology Association (CTA), which owns and produces CES, the world’s largest technology trade show. For decades, Shapiro has been the face of the American tech industry in Washington, lobbying for policies that foster innovation. He is a staunch advocate for free markets and entrepreneurship.\n\nHe is the author of Pivot or Die: How Leaders Thrive When Everything Changes. Shapiro draws on his experience managing CES through the COVID-19 pandemic—when the event had to go entirely digital—to discuss the necessity of agility. He profiles companies and leaders who successfully pivoted in the face of disruption. Shapiro’s work focuses on the mindset required to survive in an era of constant technological change.