Geoffrey Moore

Geoffrey Moore is one of the most influential business theorists in the technology sector. He is the author of the classic management book Crossing the Chasm, which has sold over a million copies and is considered the "bible" for bringing high-tech products to market. Moore’s core insight—that there is a dangerous gap between the "early adopters" of a technology and the "mainstream market"—fundamentally changed how startups approach growth. He is a venture partner, a consultant to companies like Salesforce and Microsoft, and a prolific writer on strategy.\n\nMoore’s work focuses on the dynamics of disruptive innovation. He explains why some companies soar while others stall, offering frameworks like the "Technology Adoption Life Cycle." His advice is pragmatic and specific, helping leaders navigate the treacherous waters of scaling a business. Moore warns against the "marketing myopia" that assumes a great product will sell itself. He advocates for laser-focused segmentation and the "bowling pin" strategy of winning one niche at a time. Decades after his first publication, Moore remains a vital voice in Silicon Valley, helping a new generation of founders understand the cyclical nature of technology and the discipline required to become a market leader.