George B. Bradt

Bradt investigates leadership transitions through a lens of direct corporate experience, aiming to streamline onboarding processes and reduce failure rates for new leaders. His career, which includes senior roles at Unilever, Procter & Gamble, and Coca-Cola, among others, underpins his authoritative voice in executive consulting. Establishing PrimeGenesis in 2002, Bradt sought to address the high failure rates of new leaders, achieving a significant reduction from 40% to below 10%. This focus on effective leadership transitions not only emphasizes organizational success but also enhances overall corporate resilience.\n\nBradt's literary contributions extend his influence beyond consulting, with his books such as "The New Leader's 100-Day Action Plan" and "Onboarding" serving as essential resources for leaders navigating new roles. His bio is further enriched by his creative endeavors, including authoring parenting books and crafting theatrical works like "The Man with the Glass Heart." Through his varied publications, Bradt offers practical strategies for leaders and parents alike, encouraging proactive engagement in both professional and personal contexts.\n\nReaders of Bradt's work, from corporate executives to aspiring leaders, benefit from his comprehensive approach to leadership development. His methodologies provide actionable insights that facilitate smoother transitions and foster effective leadership. Meanwhile, his recognition as a key figure in executive transition management is supported by consulting roles with major organizations like Elizabeth Arden and MTV, underscoring the broad impact of his strategies on contemporary organizational practices.