Gloria Mark

Mark investigates the complex relationship between technology and human cognition, emphasizing the impact of digital media on attention, productivity, and overall wellbeing. Her work delves into how constant connectivity and digital distractions affect our ability to focus, using innovative "living laboratory" methods to study these phenomena in real-world settings. By observing individuals in their natural environments, she provides insights into the cognitive costs associated with multitasking and interruptions, thereby contributing valuable knowledge to the field of human-computer interaction.\n\nHer book, "Attention Span: A Groundbreaking Way to Restore Balance, Happiness and Productivity", encapsulates her findings and offers practical solutions for managing attention in the digital age. Meanwhile, "Multitasking in the Digital Age" provides an in-depth analysis of how juggling multiple tasks impacts mental efficiency. As a prolific author with over 200 scientific articles, Mark's bio reflects her extensive influence in academia and beyond, offering readers strategies to navigate the challenges posed by an increasingly digital world.\n\nMark's contributions have not only advanced scholarly understanding but also resonated widely, garnering media coverage in outlets like "The New York Times" and NPR. Her accolades, including induction into the ACM SIGCHI Academy, underscore her status as a leading expert in her field. By addressing both theoretical and practical aspects of digital behavior, her work serves as an essential resource for those seeking to improve focus and wellbeing amidst the demands of modern technology.