Greg Hoffman

Hoffman reframes branding as an emotional and aspirational experience, rather than a mere visual identity, in his exploration of brand storytelling. His method emphasizes the creation of emotional connections between brands and consumers through storytelling, creativity, and empathy. As a former Chief Marketing Officer at Nike, Hoffman's career has been defined by his leadership in brand communication and experiential marketing, especially during key global events and product launches. His insights culminate in his book "Emotion by Design", where he blends memoir with actionable guidance on leveraging passion and emotion in marketing. \n\nThis approach benefits businesses and individuals seeking to understand the power of emotional storytelling in building brand strength and loyalty. Through his brand advisory group Modern Arena, and his teaching at the University of Oregon, Hoffman extends his philosophy to a broader audience, offering strategies for growth and social impact. His work serves as a guide for those aiming to innovate in the fields of branding and marketing, emphasizing the importance of designing emotional brand experiences. \n\nHoffman's influence is further recognized through accolades such as being named one of the Most Creative People in Business by Fast Company and included in Business Insider’s 50 Most Innovative CMOs list. This bio highlights his significant contributions to the field, showing how his work continues to inspire and shape modern branding practices.