Gregory Shepard

Gregory Shepard is a serial entrepreneur, angel investor, and the founder of BOSS (Business Operating Support System). He has founded and sold 12 companies and is a Forbes Books author. Shepard specializes in the "lifecycle" of a startup, focusing on why most startups fail and how to standardize the process of success.\n\nHe is the author of The Startup Lifecycle: The Guide to Building a Business Better, Faster, and Smarter. Shepard applies the principles of physics and biology to business. He argues that the "chaos" of the early startup days is actually predictable. He introduces the "Shepard Effect," a methodology for aligning a company's product, marketing, and sales to achieve rapid scale. His work is aimed at founders who want to exit their companies successfully.