Jeff Cox

Jeff Cox is a prolific author and a master of the "business novel" genre. He is best known as the co-author of The Goal, written with Eliyahu M. Goldratt, which has been named one of the most influential management books of all time. Cox has a unique talent for translating complex business theories—such as the Theory of Constraints or Lean Manufacturing—into engaging fictional narratives. By wrapping dry operational concepts in the drama of a story, he helps readers understand the emotional and practical challenges of implementing change.\n\nCox has collaborated with some of the world’s top business thinkers to produce bestsellers like Zapp! The Lightning of Empowerment and The Quadrant Solution. His writing style is accessible and character-driven, allowing managers to see themselves in the struggles of his protagonists. Cox believes that people learn best through stories, not textbooks. His novels often feature beleaguered plant managers or sales executives who must overcome systemic inefficiencies to save their companies. Through these tales, Cox teaches lessons on leadership, process improvement, and team dynamics that stick with readers long after they finish the book. He remains a go-to collaborator for thought leaders who want to make their ideas go mainstream.