Jeff Gothelf

In a world of continuous change, improvement and optimisation the delivery of products to market is no longer the right measure of success. Instead we must focus on outcomes — meaningful changes in human behavior — to tell us if we’ve delivered anything valuable to our customers.I teach executives and teams — through remote training, workshops, keynotes, & books — to focus on their customers, learn from mistakes and create a customer-obsessed culture based in humility and agility that continuously improves their products and services and the way they work.I am the co-author of Sense and Respond, Lean UX and Lean vs Agile vs Design Thinking. My most recent book is called Forever Employable: How to stop looking for work and let your next job find you.I am currently writing a book on Objectives and Key Results.