Jenna Tiffany

Tiffany reframes marketing by emphasizing the vital distinction between strategy and tactics. Her approach underscores the need for a robust strategic foundation, particularly in an era increasingly driven by artificial intelligence. Known for her engaging and educational style, she blends practical examples and real-world case studies, transforming complex marketing concepts into actionable insights. Her award-winning book, "Marketing Strategy," serves as a comprehensive guide for developing effective marketing frameworks that resonate across industries, reflecting the challenges and opportunities presented by modern technological advancements.\n\nBeyond her literary contributions, Tiffany's career is marked by her role as the Founder and Strategy Director of Let'sTalk Strategy, a marketing agency with a global reach. Her extensive experience with leading international brands like Shell and Hilton enriches her perspective, making her a thought leader in digital transformation. A qualified teacher, Tiffany has imparted her knowledge to thousands of students and professionals worldwide, including at prestigious institutions such as the London School of Economics. As an elected member of the DMA UK Email Marketing Council, she remains an influential voice in the marketing community.\n\nHer work is highly relevant to marketers, educators, and business leaders who seek to navigate the evolving landscape of digital marketing. Readers benefit from her practical insights and clarity, which are instrumental in updating classic marketing principles to address contemporary challenges. Tiffany's recognition as one of the top 50 marketers to follow further cements her status as a leading figure in her field. This brief bio captures her contributions as an author and marketing professional, highlighting the impact of her strategies on audiences worldwide.