John Warrillow

Warrillow reframes the entrepreneurial journey through a focus on enhancing business value and sustainability. His work centers on helping business owners prepare their companies for successful exits by maximizing their sellability. This philosophy is evident in his trilogy of business books, which includes "Built to Sell," "The Automatic Customer," and "The Art of Selling Your Business." These works collectively explore themes such as specialization, the importance of recurring revenue models, and the need to create businesses that can thrive independently of their owners. His writing style is practical, offering clear, actionable frameworks that draw on real-world examples.\n\nBy examining sustainable growth through subscription models, Warrillow empowers entrepreneurs to build businesses that are not only profitable but also attractive to potential buyers. His emphasis on business sellability and the mechanics of building valuable companies makes his insights particularly beneficial for small and medium-sized business owners looking to exit their companies on favorable terms. Beyond the books, Warrillow also hosts the "Built to Sell Radio" podcast, which is recognized as one of the top business podcasts for entrepreneurs, providing further insights and strategies to his audience.\n\nWarrillow's contributions to the field of entrepreneurship have earned him recognition as one of the top business-to-business marketers. His methodologies are widely adopted by business advisors and entrepreneurs globally, indicating his substantial impact on the field. This short bio captures the essence of his work and the core themes he explores, which have proven invaluable for those seeking to increase their company's value and exit successfully.