Joost Elffers

Elffers explores the intersection of visual artistry and conceptual design in the world of publishing, crafting books that engage readers in new ways. His career began with the successful release of "Tangrams" in 1973, setting the tone for a focus on visually rich and interactive projects. He is noted for his role in the production and packaging of influential works such as Robert Greene's "The 48 Laws of Power", which has captivated audiences globally. Meanwhile, his collaboration with Gary Goldschneider on "The Secret Language of Birthdays" highlights Elffers's knack for creating engaging content that appeals to both the intellect and the imagination.\n\nElffers's methodology often involves a seamless blend of intricate graphic design with practical and playful content, allowing readers to interact with books in a way that challenges conventional formats. His "Play With Your Food" series, co-created with Saxton Freymann, exemplifies this approach by transforming food into artistic expression, encouraging creativity and play. For readers, these innovative designs offer not just visual pleasure but also a deeper, more engaging reading experience that can inspire new ways of thinking and interacting with the world. As a result, his books have left a significant mark on popular culture, influencing both literary circles and the broader domain of print design.