Kenneth Roman

Roman interrogates the essentials of business communication by focusing on advertising, clarity, and persuasion. He builds on his extensive experience at Ogilvy & Mather, where he collaborated closely with David Ogilvy, a key figure in modern advertising. His practical approach ensures that his writing remains grounded in real-world scenarios, making complex ideas accessible to professionals aiming to enhance their corporate messaging strategies. Therefore, his books offer actionable insights into the intricate world of marketing.\n\nIn his renowned work, "Writing That Works", co-authored with Joel Raphaelson, Roman explores effective business communication strategies, emphasizing results-oriented writing. Meanwhile, "How to Advertise" serves as a business classic, offering comprehensive guidance on creating impactful advertising campaigns. By drawing on his personal experiences, Roman’s biography, "The King of Madison Avenue", provides an insightful look into David Ogilvy’s influence on advertising. His books are indispensable resources for those in the advertising and business communication fields, aiming to refine their skills and achieve clearer, more persuasive messaging.\n\nThis short bio captures Roman’s impact as an influential author, offering valuable lessons for business professionals. Through his works, readers gain practical knowledge that bridges theory with application, helping them master the nuances of effective communication and marketing strategy.