Marc Stickdorn

Stickdorn interrogates the intersection of service design thinking and human-centered innovation, emphasizing sustainable embedding of these practices within organizations. His works explore how breaking down organizational silos and reducing development costs can improve customer experience. By integrating mobile ethnography, he connects real-world data collection with strategic management. This approach is evident in his collaborative efforts like Smaply and ExperienceFellow, where digital tools map and research customer journeys, supporting both private and public sectors globally.\n\nHis literary contributions, such as "This is Service Design Thinking", extend practical methodologies alongside academic rigor, making complex concepts accessible to a broad audience. This book, co-authored with Jakob Schneider, serves as a foundational text in the field and demonstrates how practical applications can advance service design. Meanwhile, his subsequent work, "This is Service Design Doing", builds on this by providing actionable insights. These books are essential for professionals aiming to innovate through customer experience research, with Stickdorn's methods offering readers a structured approach to implement design principles effectively.\n\nThe impact of Stickdorn’s career is reflected in his recognition within the design community, with multiple awards honoring his academic papers and co-authored books. His bio exemplifies the fusion of practical and theoretical elements in service design, providing valuable frameworks for professionals and academics alike. By leveraging his expertise in strategic management and information systems, Stickdorn contributes significantly to advancing the global discourse on service design, offering tools and insights that equip readers to navigate and innovate within this dynamic field.