Mat Best

Best explores the intersection of military service and entrepreneurship through humor and authenticity, drawing from his extensive experiences as a former U.S. Army Ranger and CIA contractor. By co-founding Black Rifle Coffee Company and leading Article 15 Clothing, Best has created veteran-focused enterprises that provide employment and outreach, supporting those transitioning from military to civilian life. Meanwhile, his YouTube channel, MBest11X, engages over a million subscribers with satirical content on military culture and veteran issues, thereby building a community that celebrates brotherhood and resilience.\n\nIn his book "Thank You for My Service", co-authored with Ross Patterson and Nils Parker, Best blends candid personal reflection with humor, providing insight into his military journey and the challenges of reintegration. This memoir achieved significant acclaim, reaching bestseller lists like the "Wall Street Journal" and "The New York Times". The author’s informal and often irreverent literary style challenges traditional narratives around veterans, aiming to entertain while offering deeper insights into issues like PTSD and the role of humor in healing.\n\nReaders, particularly those interested in military themes and veteran advocacy, find value in Best’s work as it resonates with themes of responsibility and perseverance. His public speaking engagements further address overcoming adversity and mental health, encouraging audiences to view humor as a powerful tool for healing. In this bio, the integration of entrepreneurial success and literary acclaim highlights the multifaceted impact of Best's contributions to veteran communities and the broader public discourse on military life.