Mauro F. Guillén

Guillén probes the intricate dynamics of global economic trends and their transformative effects on business strategy. As a distinguished author and scholar, his work synthesizes complex global phenomena, focusing on demographic shifts, technological advancements, and economic transformations. These themes are prominently explored in his acclaimed book, "2030: How Today's Biggest Trends Will Collide and Reshape the Future of Everything," which delves into the profound changes anticipated by the year 2030. This book has resonated with a broad audience, offering valuable insights into the challenges and opportunities arising from aging populations, the rise of emerging markets, and the increasing automation of industries.\n\nGuillén's approach is informed by his extensive research and multicultural experiences, having held significant academic positions such as the William H. Wurster Professor of Multinational Management at the Wharton School. He combines empirical research with a compelling narrative style, providing readers with a comprehensive understanding of global business's evolving landscape. His scholarly work extends beyond academia, offering actionable insights that guide policymakers and business leaders through the complexities of globalization and innovation.\n\nReaders and professionals interested in economic and business strategy will find Guillén's insights particularly beneficial. His ability to translate complex data into accessible narratives enables a deeper understanding of the global forces shaping the future. His contributions, recognized through various fellowships and awards, underscore his impact on the field. This bio underscores the author's unique ability to foresee and articulate significant global trends, making his work an essential resource for navigating the future's uncertainties.