Michael McQueen

Michael McQueen is a multi-award-winning trend forecaster and business strategist. He has helped some of the world’s best-known brands, such as Pepsi and KPMG, navigate change and disruption. McQueen is a fellow of the Australian Marketing Institute and a regular commentator on TV and radio, discussing future trends and consumer behavior.\n\nHe is the author of Mindstuck: Mastering the Art of Changing Minds. In this book, McQueen explores the psychology of stubbornness. He investigates why people hold onto outdated beliefs and how to persuade them to change. Drawing on neuroscience and behavioral economics, McQueen offers a three-part model for meaningful communication. His work is crucial for leaders, salespeople, and anyone trying to bridge the divide in a polarized world.