Michael Schrage

Schrage probes the intersection of technology and innovation to redefine business strategy, leveraging his expertise as a Research Fellow at the MIT Sloan School of Management's Initiative on the Digital Economy. By focusing on how models, prototypes, and metrics can drive innovation, Schrage reframes the traditional approaches to strategic experimentation. This emphasis is exemplified in his influential book, "The Innovator’s Hypothesis: How Cheap Experiments Are Worth More than Good Ideas," which challenges conventional wisdom by advocating for the power of low-cost, iterative trials to uncover valuable insights. His perspective resonates with organizations seeking to navigate the complexities of the digital economy, offering actionable guidance on harnessing network effects for competitive advantage.\n\nBeyond his written contributions, Schrage's approach involves engaging directly with industry leaders and policymakers to address the behavioral economics of innovation. His insights on the future of key performance indicators (KPIs) and the transformative impact of digital technologies on organizational performance are pivotal in shaping contemporary business practices. As a visiting fellow at Imperial College London and a strategic advisor to major corporations, he connects theoretical exploration with practical applications, helping readers translate his insights into real-world strategies.\n\nReaders across various sectors, from corporate leaders to academic scholars, benefit from Schrage's articulate prose and analytical depth. His works, such as "Who Do You Want Your Customers to Become?" encourage companies to envision transformative futures for their clientele, fostering a proactive culture of innovation. Schrage's contributions have not only earned him prestigious recognitions like the Thinkers50 Innovation Award but also positioned him as a leading voice in digital transformation. Through his books and initiatives, Schrage continues to inspire readers to rethink their approaches to innovation in a rapidly evolving landscape.